Flashcards

Get Your Projects Done as You Study for the Test
Don’t waste a second, get a personal editorial team to attend to your assignments.
Go to Services

When assessing a client with partial-thickness burns over 60% of the body, which finding should the nurse report immediately? a) Complaints of intense thirst b) Moderate to severe pain c) Hoarseness of the voice d) Urine output of 70 ml the first hour Hoarseness of the voice Correct Explanation: Hoarseness is indicative of injury to…

Continue reading

A client with amyotrophic lateral sclerosis (ALS) tells the nurse, "Sometimes I feel so frustrated. I can’t do anything without help!" This comment best supports which nursing diagnosis? Powerlessness When caring for a client with a head injury, the nurse must stay alert for signs and symptoms of increased intracranial pressure (ICP). Which cardiovascular findings…

Continue reading

Which of the following is the process of getting oxygen from the environment to the tissues of the body? Diffusion Which of the following is true of the interval sessions in a stage training exercise program? It should ideally be in the work-to-rest ratio of 1:3. Operations activities are those that ________ Do not directly…

Continue reading

A client feeling increasingly tired seeks medical care. Type 1 diabetes is diagnosed. What causes increased fatigue with type 1 diabetes? Increased metabolism at the cellular level Increased glucose absorption from the intestine Decreased production of insulin by the pancreas Decreased glucose secretion into the renal tubules Decreased production of insulin by the pancreas *Insulin…

Continue reading

The Baroque period witnessed a new style of music, which featured a single vocal melody with accompaniment. This was known as: monody Allegro is an Italian term for a fast, cheerful tempo. True What characterizes humanism? -thinking centered on human issues and individuality -inspiration from the ancient cultures of Greece and Rome -independence from tradition…

Continue reading

The solo instrument heard in this excerpt from Britten’s Young Person’s Guide to the Orchestra is a clarinet. false Match the descriptive words or phrases with the different elements of music as found in Britten’s Young Person’s Guide to the Orchestra. formtheme and variations Correct label: theme and variations performing forcesfull orchestra Correct label: full…

Continue reading

Overview ~ Basic elements of swing era big band jazz ~ Written arrangements and improvisation ~ Early big bands of the 1920s ~ Benny Goodman ~ Duke Ellington ~ Count Basie ~ Other swing era jazz innovators and big band vocalists The Swing Era ~ The Swing Era, or Big Band Era was largely associated…

Continue reading

Debussy’s Prelude to "The Afternoon of a Faun" does NOT feature _____. accented rhythmic drive Impressionist composers often made use of a strongly accented meter. (T/F) false Impressionist composers used various non-Western scale patterns in their works. (T/F) true Programmatic music was discontinued in the Impressionist period. (T/F) false The Paris World Exposition of 1889…

Continue reading

1) Which of the following processes is NOT a part of external respiration? A) the movement of air into and out of the lungs by bulk flow B) the exchange of oxygen and carbon dioxide between the lungs and blood by diffusion C) the transportation of oxygen and carbon dioxide between the lungs and body…

Continue reading

1) Protectionism will most likely affect which aspect of a company’s operations? A) selecting employees B) investing short-term capital C) acquiring foreign supplies D) relocating personnel overseas C) acquiring foreign supplies 2) The term protectionism, when applied to international trade, refers to ________. A) governmental restrictions and competitive support actions to affect trade flows B)…

Continue reading

To prepare the community for the possible threat of anthrax, a nurse must teach that: anthrax can infect the integumentary, GI, and respiratory systems. Anthrax can infect the integumentary, GI, and respiratory systems. Immunizations are appropriate only for those at risk of anthrax exposure. Isoniazid, rifampin, and pyrazinamide are used to treat tuberculosis, not anthrax….

Continue reading

A nurse is caring for a client who is experiencing alcohol withdrawal. Which statement best indicates that the client understands the need for long-term treatment? The client agrees to detoxification, rehabilitation, and participation in an aftercare program. Detoxification, rehabilitation, and participation in an aftercare program are the only options that address the client’s long-term treatment…

Continue reading

1. The success of the Pixar-Disney strategic alliance demonstrated that: A. Disney was in desperate need of Pixar’s graphic display systems. B. the two entities’ complementary assets matched. C. it was easier for the alliance partners to reduce the value gap created. D. the companies were effectively managing an unrelated diversification strategy. B. the two…

Continue reading

1. Compare reliability and validity. Why are they important considerations in marketing research? ANSWER: In designing research, marketing researchers must ensure that research techniques are both reliable and valid. A research technique has reliability if it produces almost identical results in repeated trials. To have validity, the research method must measure what it is supposed…

Continue reading

What is the Privacy Technical Assistance Center (PTAC)? a "one-stop" resource for answering questions and addressing concerns related to privacy, confidentiality, and security practices What is FERPA? Family Educational Rights and Privacy Act: This federal law applies to all schools that receive funds from the U.S. Department of Education. FERPA gives parents certain rights with…

Continue reading

A 1) All marketing strategy is built on STPsegmentation, targeting, and ________. A) positioning B) product C) planning D) promotion E) performance A 2) ________ is the act of designing the company’s offering and image to occupy a distinctive place in the minds of the target market. A) Positioning B) Valuation C) Pricing D) Commercialization…

Continue reading

Which of the following statements about social responsibility is correct? a) Social responsibility dimensions do not include philanthropic concerns. b) Social responsibility does not deal with the total effect of all marketing decisions on society. c) Social responsibility refers to a company’s obligation to maximize its positive impact and minimize its negative impact on society….

Continue reading

Paid personal communication that attempts to inform and persuade customers to purchase products in an exchange situation is called a) advertising. b) sales promotion. c) personal selling. d) target marketing. e) public relations. c) personal selling. A major disadvantage of personal selling is that it a) is not remembered as well by consumers as advertising…

Continue reading

B. Sales promotion ______ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or to ultimate consumer with the primary objective of creating an immediate sale. A. Brand advertising B. Sales promotion C. Direct marketing D. Promotional allowance E. Specialty marketing E. Sales…

Continue reading

Which of the following is not one of the five Cs of pricing? A. Company objectives B. Competition C. Commissions D. Costs E. Channel members C (commissions) As the marketing vice president of her firm, Jana is considering implementing a companywide pricing policy that all products must achieve a target profit margin of 15 percent…

Continue reading

Ann recently saw an ad for Claritin, a medicine perfect for counteracting her allergy symptoms. She immediately went to the store to purchase the product. In terms of the communication process, the Claritin ad created a(n) __________. a. stimulus b. exposure c. field of experience d. subconscious impulse e. response response Melissa saw an ad…

Continue reading

c Which of the following is a transactional function of intermediaries? a) inspecting, testing, or judging products and assigning them quality grades b) providing marketing information to customers and suppliers c) contacting potential customers, promoting products, and seeking orders d) purchasing in large quantities and breaking into smaller amounts desired by customers e) creating product…

Continue reading

1) ________ refers to the benefits a customer receives from purchasing a good or service. A) Satisfaction B) Demand C) Want D) Promotion E) Value Value 2) Which of the following is NOT a marketing field? A) supply-channel management B) accounting C) brand management D) advertising E) new product planning … 3) A(n) ________ is…

Continue reading

When a company deliberately coordinates and integrates messages from a variety of sources about its products or brands, it is practicing _____. Integrated Marketing Communications To succeed, companies must focus on managing loyalty among carefully chosen customers and stakeholders because: No amount of advertising can win back a customer lost from shoddy products or poor…

Continue reading

A native app is one that is designed to run on a specific platform True Documentation reveals how well the system has met its original objectives False A new information system is not considered in productions until conversion is complete. True Failure to address properly the organizational changes surrounding the introduction of a new system…

Continue reading

As discussed in the chapter opening case, the Giants’ new ticketing information systems is an effort to achieve which of the primary business objectives? Improved decision making Journalist Thomas Friedman’s description of the world as "flat" referred to: The flattening of economic and cultural advantages of developed countries. The six important business objectives of information…

Continue reading

It is easy to manage all the data coming into an organization. Answer: False The best way to capture the data in an organized format is to use a database. Answer: True Increasing amounts of external data need to be considered in making organizational decisions. Answer: True Data rot refers to the quality of the…

Continue reading

________ is defined as information containing patterns, relationships, and trends. A) Process mining B) Business process management C) Business intelligence D) Spatial intelligence C Which of the following is true of source data for a BI system? A) It refers to the organization’s metadata. B) It refers to data that the organization purchases from data…

Continue reading

You usually need to install web apps before you can run them. False If your friend is playing a game on a computer, on what type of device would he see a big explosion within the game? Output Which of the following is a collection of computers and devices connected together, as shown in the…

Continue reading

All of the following are recognized, credible sources of nutrition information except Who’s Who in Nutrition. A nutrient needed by the body and that must be supplied by foods is termed a(n) essential nutrient. Excluding fast-food establishments, approximately what percentage of restaurants in the United States show an ethnic emphasis? 60 Which of the following…

Continue reading

A professional organization for project management specialists is the a. PMI. b. AMA. c. MIS. d. IPM. e. PMBOK. a. PMI. The Project Management Institute (PMI) is a professional organization for project managers. 2. In the _____________ stage of the project life cycle project the product is delivered to the customer and resources are reassigned….

Continue reading

For economists, the word "utility" means A.versatility and flexibility. B.rationality. C. pleasure or satisfaction. D. purposefulness. C. Pleasure or satisfaction In economics, the pleasure, happiness, or satisfaction received from a product is called A.marginal cost. B.rational outcome. C.status fulfillment. D. utility. D. Utility When economists say that people act rationally in their self-interest, they mean…

Continue reading

1. As prokaryotes normally only have one set of genes, they are called __________. … 2. The __________ is the collection of characteristics of an organism that an investigator observes. … 3. The __________ describes the specific set of genes an organism possesses. … 4. Hershey and Chase demonstrated that when the bacteriophage T2 infected…

Continue reading

What is an important step in the preparation of a proper bacterial smear? Allow the loop to cool after it has been flamed When transferring an inoculum from an agar broth or slant tube to a slide, you should sterilize your inoculating instrument to avoid cross contamination. When should the instrument be heat sterilized with…

Continue reading

Which of the following is an organic growth factor? A) Glucose B) NAD+ and Vitamin B1 C) Peptone D) NH4H2PO4 E) H2O B) NAD+ and Vitamin B1 Which of the following is an example of a metabolic activity that could be used to measure microbial growth? A) Standard plate count B) Glucose consumption C) Direct…

Continue reading

What are the products of semiconservative replication for a double-stranded DNA molecule? Two double-stranded DNA molecules, each consisting of one parental strand and one daughter strand. Why is DNA replication essential for a cell? An organism must copy its DNA to pass genetic information to its offspring. What is the function of the parental DNA…

Continue reading

The integument includes all of the following except A. skin B. hair C. nails D. sweat glades E. surface capillaries E. surface capillaries Blood vessels are found in the A. stratum corneum B. dermis C. stratum basale D. subcutaneous layer E. dermis and subcutaneous layer E. dermis and subcutaneous layer Blisters are A. confined to…

Continue reading

Which of the following terms refers to educating, instructing, and training subordinates? A) mentoring B) coaching C) appraising D) grading E) recruiting Answer: B Explanation: Coaching means educating, instructing, and training subordinates. Mentoring means advising, counseling, and guiding. Recruiting refers to searching for job candidates. The process of advising, counseling, and guiding employees is known…

Continue reading

Patterns of innovation over time that can create sustainable competitive advantage are called: a. innovation maps b. innovation streams c. organization development d. cyclical inventions e. results-driven change B)innovation streams The __________ approach to managing innovation assumes that innovation is a predictable process made up of a series of steps and that compressing the time…

Continue reading

Business professionals who fail to do audience analysis for routine messages lose credibility FALSE Very general messages keep readers from being bogged down in detail and add to the sender’s credibility. FALSE A failure to set expectations for subordinates can damage a professional’s credibility. TRUE Messages that provide directions and messages that set expectations both…

Continue reading

When a manager makes a decision based on the strong beliefs she already has, she is guilty of a prior-hypothesis bias TRUE You have surveyed all of your close friends, and they all prefer ice cream to frozen yogurt. Thus you should be confident that everyone prefers ice cream; that is, this is a representative…

Continue reading

26. When employees in an organization have reason to believe that the management is overlooking their needs and interests, they are likely to respond by collectively forming _____. A. partnerships B. bureaus C. trade associations D. labor unions E. Interest groups d 27. Organizations that are formed in order to represent their members’ interests while…

Continue reading

26. A pay structure specifically designed to energize, direct, or control employees’ behavior is known as A. monthly salary. B. wage. C. incentive pay. D. annual salary. E. fixed pay. c 27. Vactin Motors, an automobile company, ties individual performance, profits, and other measures of employees’ success to a particular form of pay. This form…

Continue reading

Which of the following is NOT one of the six questions that comprise the task of evaluating a company’s resources and competitive position? A. What are the company’s most profitable geographic market segments? B. How well is the company’s present strategy working? C. How do a company’s value chain activities impact its cost structure and…

Continue reading

The task of crafting corporate strategy for a diversified company encompasses A. picking the new industries to enter and deciding on the means of entry. B. initiating actions to boost the combined performance of the businesses the firm has entered. C. pursuing opportunities to leverage cross-business value chain relationships and strategic fits into competitive advantage….

Continue reading

If you are nervous in a job interview, it is best that you admit it FALSE Poor communication between staff and managers has a financial cost to organizations TRUE Communication is the transfer of information and understanding from one person to another TRUE You are an efficient communicator when your intended message is accurately understood…

Continue reading

If your boss asked you to take care of a task, productivity expert Odette Pollar says it is still OK to delegate it FALSE Confidential matters and issues involving discipline cannot be effectively delegated TRUE Corporate culture is as also known as organizational structure FALSE The "social glue" that binds customers to a particular firm…

Continue reading

A(n) ________ attitude is the view that employees in the host country know the best practices for running their operations. polycentric A country where people look to the future and value thrift and persistence is have a long-term orientation Christopher, who is based in the United States has been offered a chance to work in…

Continue reading

c Which of the following refers to the code of moral principles and values that govern behaviors with respect to what is right and wrong? a. Social responsibility b. Free domain c. Ethics d. Codified law e. Discretionary responsibility b An organization’s decision to produce a new product is in the a. domain of codified…

Continue reading

Add a slicer based on the Location column. Set the slicer to Slicer Style Light 5. Click the Insert Slicer button [Table Tools Design tab, Tools group]. Select Location and press OK. Click the More button [Slicer Tools Options tab, Slicer Styles group]. Select a style for the Slicer. Select the Slicer Style Light 5…

Continue reading

New York Times columnist Thomas Friedman noted that globalization has leveled the competitive playing fields between industrial and emerging-market countries. This phenomenon proposes that ____. the world is flat T/F There are two levels of management in an organization: top and first-line. False A national sales organization has implemented a sets of training courses on…

Continue reading

Which of the following would be considered an important organizational goal in recruiting efforts? a. Attract as many applicants as possible for a job. b. Attract one or two highly qualified applicants for a job. c. Use the recruiting process to explicitly differentiate among applicants. d. Optimize the size of the pool of qualified applicants….

Continue reading

E) The reasons why a company opts to expand outside its home market include A) gaining access to new customers for the company’s products/services. B) spreading its business risk across a wider market base. C) achieving lower costs and enhancing the company’s competitiveness. D) a desire to capitalize on its core competencies and capabilities. E)…

Continue reading

Which of the following is a business activity that an organization does especially well relative to its competition? d. Core competence The condition that exists when the organization’s parts interact to produce a joint effect that is greater than the sum of the parts acting alone is known as: b. synergy. When properly managed, _____…

Continue reading

​Shop Ahead, a retail mart, conducted a survey on how long a customer waits in a queue for billing. Based on the results of the survey, the company planned to modify the number of employees at the billing counter. While checking out of the mart, Shop Ahead asked all its customers to fill a form…

Continue reading

​Which of the following statements is true of experiential approach to innovation? It uses intuition and hands-on experience to reduce uncertainty and accelerate learning. ​The compression approach to innovation is an approach to innovation that assumes a highly uncertain environment and uses intuition, flexible options, and hands-on experience to reduce uncertainty and accelerate learning and…

Continue reading

B A system of shared assumptions, values, and beliefs that shows employees what is appropriate and inappropriate behavior is: A strategy. B culture. C mission. D goals. A Which of the following statements regarding organizational culture and its impact on the firm is INCORRECT? A Having a culture that fits with the company leads to…

Continue reading

1. A company’s corporate culture is BEST defined and identified by: A. the integration of the strategy and business model that a company has adopted. B. the company’s shared values, ingrained attitudes, core beliefs and company traditions that determine norms of behavior, accepted work practices of "how we do things around here," and styles of…

Continue reading

1. A company’s ability to marshal adequate resources in support of new strategic initiatives and steer them to the appropriate organizational units is important to the strategy execution process because: A. changes in strategy often require resource reallocation, and organizational units need the proper funding to carry out their part of the strategic plan effectively…

Continue reading

1. What does business ethics concern? A. Developing a consensus among companies worldwide as to what ethical principles businesses should be expected to observe in the course of conducting their operations B. What ethical behaviors are imposed on company personnel by governments in the course of doing their jobs C. The application of general ethical…

Continue reading

Which of the following is NOT one of the soft skills employers often find lacking in many Millennial applicants? (professional appearance, familiarity with social media, manners, punctuality, ability to communicate) familiarity with social media ____________ includes the activities managers perform to plan for, attract, develop, and retain an effective workforce. Human resource management Which of…

Continue reading

1. ​Shop Ahead, a retail mart, conducted a survey on how long a customer waits in a queue for billing. Based on the results of the survey, the company planned to modify the number of employees at the billing counter. While checking out of the mart, Shop Ahead asked all its customers to fill a…

Continue reading

Dew is most likely to form on: Clear, calm nights The name given to a liquid drop of dew that freezes when the air temp drops below freezing: Frozen dew The cooling of the ground to produce dew is mainly the result of: Radiation For frozen dew to form, The air temp must drop to…

Continue reading

Which of the following would the nurse perform when assessing the peroneal nerve? Prick the skin mid-way between the great and second toe. Which of the following is an age-related change to the musculoskeletal system? Loss of bone mass Which of the following deformities causes a lateral curving deviation of the spine? Scoliosis Which of…

Continue reading

Acromegaly Enlargement of extremities after puberty due to pituitary gland problem Adenectomy Removal of a gland Amniocentesis Surgical puncture to remove fluid from the sac around the embryo Anemia Decrease in numbers of red blood cells or hemoglobin within red blood cells Arthralgia Pain in a joint Biopsy Microscopic examination of living tissue Cancerous tumor…

Continue reading

cutane/o skin derm/o skin dermat/o skin hidr/o sweat hirsut/o hairy, rough kerat/o horny, hard lip/o fat, lipid melan/o black, dark onych/o fingernail or toenail pil/i hair pil/o hair py/o pus rhytid/o wrinkle seb/o sebum urtic/o rash, hives xer/o dry myc/o fungus Integumentary system (in-teg-you-MEN-tah-ree) performs important functions in maintaining the health of the body -Is…

Continue reading

amni/o amnion (amniotic sac) amni/o/centesis (ăm-nē-ō-sĕn-TĒ-sĭs): surgical puncture of the amniotic sac -centesis: surgical puncture cervic/o neck; cervix uteri (neck of uterus) cervic/itis (sĕr-vĭ-SĪ-tĭs): inflammation of cervix uteri -itis: infl ammation colp/o vagina colp/o/scopy (kŏl-PŎS-kō-pē): examination of the vagina and cervix with an optical magnifying instrument (colposcope) -scopy: visual examination vagin/o vagina vagin/o/cele (VĂJ-ĭn-ō-sēl): herniation…

Continue reading

Which description of symptoms is characteristic of a client diagnosed with trigeminal neuralgia (tic douloureux)? A) Tinnitus, vertigo, and hearing difficulties. B) Sudden, stabbing, severe pain over the lip and chin. C) Facial weakness and paralysis. D) Difficulty in chewing, talking, and swallowing. B) Sudden, stabbing, severe pain over the lip and chin. Trigeminal neuralgia…

Continue reading

Medical terms composed of word parts are: of Greek and Latin Origin A medical term that is an eponym is derived from the name of a person A medical term that is formed from the first letters of the words in a phrase, can be spoken as a whole word, and usually contains a vowel…

Continue reading

Compare DNA pol III and RNA polymerase -RNA polymerase does not need a primer -There are many more copies of RNA polymerase in the cell -RNA polymerase has a much slower kcat -RNA polymerase makes more errors Prokaryotic RNA polymerase (talk about subunits) -the sigma subunit has a role in the regulation of transcription -the…

Continue reading

A food spoilage process called _____ results in the release of foul smelling amine compounds Putrification Temperature and relative humidity are important intrinsic factors in determining the rate of food spoilage. False Filtration is sometimes used to remove organisms from beer because it has less effect on flavor than pasteurization. True Growth of yeasts and…

Continue reading

phosphatase enzyme that removes a phosphate group from its substrate According to the information in the passage, which statement best describes the function of the MR in response to stimulation of the sympathetic nervous system? The MR: "Blood flow to the brain is regulated by changes in arterial vessel diameter in response to intravascular pressure,…

Continue reading

Which document format is similar to XPS? PDF Which of the following are languages used by printers? (Choose all that apply.) XPS PCL PostScript Which utilities can be used to manage printers? (Choose all that apply.) Devices and Printers in Control Panel Print Management snap-in Printers & scanners in Settings Which of the following are…

Continue reading

On a global scale, energy _____ ecosystems whereas chemical elements _____ ecosystems. flows through, are recycled in Consider this segment of a food web: Snails and grasshoppers eat pepper plants; spiders eat grasshoppers; shrews eat snails and spiders; owls eat shrews. The shrew occupies the trophic level(s) of _____. secondary and tertiary consumers The producers…

Continue reading

1) Nutrition is the science that investigates the relationship between the body’s functioning and the elements of food eaten. 2) The digestive process begins in the mouth. 3) Calories are the measure of energy obtained from a particular food. 4) After water, which are the next most abundant substances in the human body? Proteins 5)…

Continue reading

To survive, all animals must _____. See Concept 41.1 digest plant material hibernate balance consumption of food with use and storage of nutrients ingest nutrients from the environment every day of their lives have a complete digestive system balance consumption of food with use and storage of nutrients The "essential nutrients" for proper human nutrition…

Continue reading

Which of the following categories includes all others in the list? carbohydrate The enzyme amylase can break glycosidic linkages between glucose monomers only if the monomers are in the α form. Which of the following could amylase break down? glycogen, starch, and amylopectin Which of the following statements concerning unsaturated fats is true? They have…

Continue reading

Cattle breeders have improved the quality of meat over the years by which process? a. artificial selection b. directional selection c. stabilizing selection d. artificial selection and directional selection e. artificial selection and stabilizing selection d. Sexual dimorphism is most often a result of ? a. intersexual selection. b. stabilizing selection. c. artificial selection. d….

Continue reading

Resting Membrane Potential POSITIVE on the outside NEGATIVE in the inside The separation of charges creates a voltage (electrical potential difference), which can be measured using a voltmeter. The resting membrane potential of a neuron averages -70mV (millivolts). All neural activities begin with a change in the resting membrane potential of a neuron. The resting…

Continue reading

Divorce is LEAST common among people with which of the following levels of education? A. less than high school B. high school C. some college D. college or advanced degrees D When discussing trends in divorce, sociologists focus primarily on heterosexual, formally married individuals because: A. the outcomes are different for those who are not…

Continue reading

Home Depot hired an advertising agency to develop television ads for its grand opening in Southern Maine. The advertising agency represents which of the following components of the communication process? Sender Transmitter Communication channel Receiver Feedback b Based on the recommendation of its advertising agency, Home Depot chose to advertise on HGTV. In this situation,…

Continue reading

Coca-Cola launched Coke Zero to avoid cannibalizing current sales and to attract new customers in a segment they might not get with Diet Coke. t For products like pencils and paper clips, marketers should probably use an undifferentiated targeting strategy. t It would be logical for bathing suit marketers to use geographic segmentation. t The…

Continue reading

c Any organization that purchases products for the purpose of reselling them to ultimate consumers is a(n) a) wholesaler. b) shopping center. c) retailer. d) intermediary. e) producer. e Wal-Mart, Macy’s, Nordstrom’s, and Toys "R" Us are examples of a) manufacturers. b) merchant wholesalers. c) end-users. d) agents. e) retailers. d Direct selling, direct marketing,…

Continue reading

Marketing research is the process of defining a marketing problem and opportunity, _______, and recommending actions. A) systematically collecting and analyzing information. B) creating a new budget and financial plan. C) tracking the actions of competitors. D) assembling a task force to identify applicable trends E) adopting a global market perspective A When following the…

Continue reading

Involves aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action. Market segmentation What two groups do marketers put people into when segmenting? 1.Common needs 2. Respond similarly Why do business firms segment their markets? So it can respond more effectively to the wants of groups of potential…

Continue reading

Marketing Management, 14e (Kotler/Keller) Chapter 13 Designing and Managing Services 1) Which of the following is a characteristic of a service? A) It is essentially tangible. B) It does not result in the ownership of anything. C) Its production is majorly tied to a physical product. D) Services are typically produced and consumed at different…

Continue reading

1) Which of the following statements about market segmentation is true? A) It involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market. B) It is a process of evaluating each segment’s attractiveness and selecting one or more to enter. C) It is…

Continue reading

During concept testing, who is the product concept actually tested on? Groups of target customers According to the text, the most successful new products satisfy three criteria. What are these criteria? They solve a major customer problem, are differentiated, and offer a compelling value proposition. If a company finds that a new product concept is…

Continue reading

1. When the manufacturer of Pine-Sol cleaning liquid introduced an orange-scented cleaner, which of the following occurred? a. The product was easily sold to many foreign countries using the same, popular Pine-Sol brand name. b. The product was a new product because it was an improvement or revision of an existing product. c. The product…

Continue reading

Successful message
sending