Which of the following best illustrates the relationship between entities and attributes? |
B)the entity CUSTOMER with the attribute PURCHASE |
Which of the following is /not/ one of the main problems with a traditional file environment? |
B) program-data independence |
A DBMS reduces data redundancy and inconsistency by |
D) minimizing isolated files with repeated data |
A characteristic or quality describing an entity is called a(n) |
D) attribute |
Which of the following non-digital data storage items is most similar to a database? |
A) library card catalog |
The confusion created by _____ makes it difficult for companies to create customer relationship management, supply chain management, or enterprise systems that integrate data from different sources. |
B) data redundancy |
Duplicate data in multiple data files is called data ______ |
A) redundancy |
A DBMS makes the |
A) physical database available for different logical views |
The logical view |
D) presents data as they would be perceived by end users. |
DBMS for midrange computers include all of the following EXCEPT |
D) Microsoft Access. |
The type of logical database model that treats data as if they were stored in two-dimensional tables is the |
C) relational DBMS |
Oracle Database Lite is a(n) |
A) DBMS for small handheld computing devices. |
Microsoft SQL Server is a(n) |
D) DBMS for midrange computers. |
In a table for customers, the information about a single customer would reside in a single |
B) row |
In a relational database, a record is referred to in technical terms as a(n) |
A) tuple |
A field identified in a table as holding the unique identifier of the table’s records is called the |
A) primary key |
A field identified in a record as holding the unique identifier for that record is called the |
B) key field |
In a relational database, the three basic operations used to develop useful sets of data are |
C) select, project, and join |
The /select/ operation |
D) creates a subset consisting of all records in the file that meet stated criteria. |
The /join/ operation |
A) combines relational tables to provide the user with more information than is otherwise available. |
The project operation |
B) creates a subset consisting of columns in a table. |
You are creating a video and animation sharing Web sit whose content will be supplied by content, video, and applets stored in a database and you anticipate very high loads on the server. Which of the following DBMSs will most likely serve your needs? |
A) object-relational DBMS |
The type of database management approach that can handle multimedia is the |
D) object-oriented DBMS |
The data dictionary serves as an important data management tool by |
B) creating an inventory of the data elements contained in the database |
An automated or manual file that stores information about data elements and data characteristics such as usage, physical representation, ownership, authorization, and security is the |
A) data dictionary |
The specialized language programmers use to add and change data in the database is called |
B) a data manipulation language |
The most prominent data manipulation language today is |
C) SQL |
DBMSs typically include report-generating tools in order to |
B) display data in an easier-to-read format |
The process of streamlining data to minimize redundancy and awkward many-to-many relationships is called |
A) normalization |
A schematic for the entire database that describes the relationships in a database is called a(n) |
C) entity-relationship diagram |
A one-to-one relationship between two entities is symbolized in a diagram by a line that ends with |
A) two short marks |
Which of the following is not one of the techniques used in Web mining? |
D) user mining |
You work for a retail chain whose primary outlets are in shopping mall and are conducting an analysis of your customers and their preferences. You wish to find out if there are any particular activities that your customers engage in, or the types of purchases made in the month before or after purchasing select items from your store. To do this, you will want to use the data mining software that is capable of. |
C) identifying sequences |
You work for an national car rental agency and want to determine what characteristics are shared among your most loyal customers. To do this, you will want to use data mining software that is capable of |
D) classification |
A data warehouse is composed of |
D) historic and current internal data |
A data mart usually can be constructed more rapidly and at lower cost than a data warehouse because |
A) a data mart typically focuses on a single subject area or line of business |
Tools for analyzing data to help users find patterns, relationships, and insights and make better business decisions are known as |
B) business intelligence |
The tool that enables users to view the same data in different ways using multiple dimensions is |
C) OLAP |
OLAP is a tool for enabling |
A) users to obtain online answers to ad-hoc questions in a rapid amount of time |
Data mining is a tool for allowing users to |
B) find hidden relationships in data |
In terms of data relationships, /associations/ refers to |
C) occurrences linked to a single event |
_____ tools are used to analyze large unstructured data sets, such as e-mail, memos, survey responses, etc., to discover patterns and relationships. |
B) Text mining |
An alternative to using application server software for interfacing between a Web server and back-end databases is |
A) CGI |
The organizations rules for sharing, disseminating, acquiring, standardizing, classifying, and inventorying information is called a(n) |
A) information policy |
The special organizational function whose responsibilities include the technical and operational aspects of managing data, including physical database design and maintenance, is called |
B) database administration |
Which common database challenge is illustrated by a person receiving multiple copies of an L.L. Bean catalog, each addressed to a slightly different variation of his or her full name? |
D) data inconsistency |
Detectign and correcting data in a database or file that are incorrect, incomplete, improperly formatted, or redundant is called |
C) data scrubbing |
You are creating a database to store temperature and wind data from national airport locations. Which of the following field is the most likely candidate to use as the basis for a primary key in the airport table? |
C) airport code |
Data cleansing not only corrects errors but also |
D) enforces consistency among different sets of data |
Which of the following is not a method for performing a data quality audit? |
C) surveying data definition and query files |
Chapter 6 – Multiple Choice
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