Program Planning 2 Final

Since grant proposals need to be short, budget and personnel information should not be included.

False

Questions to ask about purchased product quality include:

Will the vendor customize the product to meet your needs?

Health education programs should not involve participant fees, as this may discourage attendance.

False

Having a basic understanding and appreciation of the importance of sociocultural factors is being culturally sensitive.

True

The Centers for Disease Control and Prevention acting as a recourse to help a small US community build a community coalition for obesity is playing what role?

Technical Assistance

When governmental agencies or philanthropic organizations have money to make available for health or other programs, they often find organizations to give the money to by starting with a(n) ______.

request for proposals

Voluntary health agencies are often vendors of health promotion programs.

True

Teenagers helping other teenagers improve their exercise habits is an example of _______?

peer education

A budget is a formal statement of estimated revenues and expenditures.

True

Funding provided by local health department is considered what type of funding?

Governmental

Which of the following Areas of Responsibility for Health Educators is NOT closely connected to resource identification and allocation?

Area IV

"I have put something into this program, and therefore I am going to support it," is an example of

ownership

Capital costs are those used to obtaining assets such as office buildings.

True

In a budget, the cost of a computer, prints, and cameras would fall under which of the following costs?

Hard

The SAM process is designed to

assess the suitability of materials

Funding provided a Robert Wood Johnson Grant is considered what type of funding?

Foundational

Cost sharing means that employees must find someone external to their worksite to pay for their health programming.

False

In health education program planning, the term ‘resources’

can include physical space in which to hold a program

Providing free materials, copying services, space, or other resources is referred to as

in-kind support

A person who might be interested in a new health program, but will require external motivation to become involved would be considered a ‘late majority’ adopter.

False

All of the following are ways to segment a population, EXCEPT by:

Personality Types

Often in health promotion programs, canned programs are purchased or borrowed because they were previously successful in other locations.

True

Key marketing principles that apply to social marketing in health include all of the following EXCEPT

Off the product at "upper end" prices to make it more desirable

Which the following promotional strategies includes increasing product awareness to the consumer?

Inform

In contrast to a tangible price of money for marketing, the intangible price in social marketing is __________.

time, effort, discomfort, etc.

It is acceptable practice for planners to segment groups within a population either before or after surveying them.

True

Certain planning skills, such as marketing, social psychology and population dynamics often distinguish successful programs from failed programs.

True

A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.

True

Which of the following adjectives would NOT be used to describe an innovator?

Shy

Which of the following would be an example of a core product?

Peace of mind

It is best to charge for all programs so that participants feel ownership.

False

Measurable, substantial, accessible, differentiable, and actionable are criteria to consider when determining

segmentation

A "ladder of benefits" is _______.

a variety of attributes and benefits associated with a health behavior

Audience segmentation is one small part of overall market segentation.

False

Which the following promotion strategies includes reminding the consumer that the product exists?

Reinforce

The four "P’s" of marketing are:

promotion, product, price, place

For the purposes of program planning, the people who make up the market are the _____.

priority population

Which routes of promotion would include health care workers talking to patients about controlling high blood pressure with medicines?

Personal selling

Consumer-based health education program refers to designing around the priority population’s wants, needs, desires and preferences.

True

A phased-in program has the advantage of involving many more people early in the program.

False

In theory, all health promotion programs should be pilot tested

True

Managing human resources, Competency C of Area of Responsibility ________, is directly related to program implementation.

V

When planners are aware of the participants’ identities and have promised not to reveal those identities to others, they are practicing

confidentiality

A complex program implementation chart comprised of a diagram and a timetable is

PERT

A procedural manual

can provide ideas for program facilitation

Which of the following is NOT important for a checklist for an emergency care plan?

program staff can have time off after traumatic incidents

Pilot testing

allows planners to work out any problems before the program is launched

Which of the following is the second component of a key activity chart?

dates when activities will take place

No one should be allowed to participate in any health promotion program without giving his or her informed consent

True

HIPAA

set national standards to protect and guard against misuse of individual health information

The Code of Ethics for the Health Education Profession was discontinued because it had no real method or strategies for enforcement

False

Failing to act in a reasonable manner is an act of

negligence

A news hook is apt to make the media want to cover the launch of a new program.

True

The first day of implementation is an extension of the fourth "P" of marketing–promotion

True

Informed consent protects planners from being sued.

False

Planners may find it difficult to work through the three stages of implementation due to limited time and limited resources

True

By different offerings, by limiting the number of people, by location, and by ability are all approaches to

phasing in a program

The obligation to do no harm is called non-beneficence.

False

Managing human resources, Competency C of Area of Responsibility ________, is directly related to program implementation.

V

Which of the following is NOT considered a critical purpose for program evaluation?

adjusting costs

The number of people who stopped smoking following a smoking cessation program is a measure of

impact evaluation

One strength of having an external evaluator is

objectivity

Institutional Review Board approval is not necessary for program evaluation research.

False

Determining whether or not a program led to changes in health status is an example of

outcome evaluation

Data reflecting the initial status or interests of the participants are referred to as baseline data.

True

Evaluation planning should occur early, while program goals and objectives are being developed

True

Utility, feasibility, propriety, and accuracy are

standards of evaluation within the framework for program evaluation

Standards of acceptability are the minimum levels of performance, effectiveness, or benefits used to judge the value of a program or its components.

True

Monitoring participants’ reactions about program location, time, and speakers is called

formative evaluation

A reason a stakeholder may want a program evaluated is to inform policy decisions

True

The percent of children immunized for school is an example of the _____.

mandate (policies, statutes, laws) of regulating agencies

Developing the evaluation design is a step within the data collection process.

False

One barrier to effective program evaluation can be the time allotted for evaluation.

True

The first step in the evaluation process is implementation

False

The two evaluation processes in which health educators engage can be classified as

formal and informal

An evaluation consultant should respect senior staff members’ wishes for specific findings, and emphasize those findings in the report.

False

Which of the following is NOT a stakeholder?

Evaluator

The number of people who stopped smoking following a smoking cessation program is a measure of

impact evaluation

Data reflecting the initial status or interests of the participants are referred to as baseline data.

True

The degree to which a program, activity, or service is tailored to the priority population is called

orientation

The ‘Basic Design Decision’ step in selecting an evaluation design includes ______ as an option

quantitative

A threat to external validity that occurs when attitudes projected onto individuals cause them to act in a certain way is called

expectancy effect

The Area of Responsibility most closely associated with evaluation approaches is

Area IV

The design O1 X O2 is a diagram of a quasi-experimental pretest posttest design

False

A ___________ ____________ analysis can be used to compare interventions, often to determine which will be least expensive.

cost-identification

Which of the following is NOT a qualitative method commonly used in evaluation?

time-series

The only effective way to combine quantitative and qualitative evaluation methods is to use qualitative methods to help develop quantitative measures and instruments

False

The quantitative approach is inductive.

False

A study wherein participants, planners, nor evaluators know which group participants are in is called a triple blind study

True

Which one of the four premises below applies to using control groups in social program evaluation?

individuals have a right to new services, and random selection gives all a chance to participate

Qualitative, in-depth interviews with individuals who understand the priority population are called

key-informant interviews

The presence of any confounding factors in the environment that may affect program participation or initial results is known as

context

The threat to internal validity called mortality refers to having participants leave the study between pretest and posttest.

True

Quasi-experimental methods are much less stressful on program participants than experimental methods

False

A good example of observations in evaluation design would be pretests and posttests

True

A threat to external validity that occurs when attitudes projected onto individuals cause them to act in a certain way is called

expectancy effect

The design O1 X O2 is a diagram of a quasi-experimental pretest posttest design

False

The degree to which a program, activity, or service is tailored to the priority population is called

orientation

A study wherein participants, planners, nor evaluators know which group participants are in is called a triple blind study

True

Multiple regression analysis

can be used with interval data

If Jeremy wants to compare his clients to a larger group of clients across the state, he could use a Chi-square test of significance

True

Data that are assigned labels so they can be understood by a computer are __________ data

coded

The null hypothesis states that there is a difference between groups

False

Which is used to show trends over time?

Line graph

A dependent variable

can be viewed as an outcome variable

Evaluators can use a t-test to determine whether a variable changed significantly in one group at two points in time.

True

An Analysis of Variance (ANOVA) can be used to determine differences in test scores of more than two groups

True

Range and standard deviation are used in univariate data analysis

True

Measures of central tendency include

median

If Andrew’s stress level increases as his students’ behavior deteriorates, this could be considered a negative correlation.

True

An alpha level of .05 means that there is a 50% chance that the outcome occurred by chance alone

False

The smaller the alpha level, the greater the possibility of a Type II error

True

Checking a data set to be sure that all the entered values are valid and consistent is called

cleaning the data

It is best to err on the side of too simple an analysis than too complex an analysis in an evaluation report

True

Responsibility ________ for Health Educators is most closely aligned with evaluation processes.

IV

The null hypothesis states that there is a difference between groups

False

Which is used to show trends over time?

Line graph

Measures of central tendency include

median

A dependent variable

can be viewed as an outcome variable

Which of the following options describes the Developing Intervention step in the Generalized Model of Program Planning?

How the goals and objectives will be achieved

Community ownership and diverse partnership are both characteristics of the Healthy Communities Framework.

True

When steps in the program planning process are adapted to the needs of stakeholders, they have

flexibility

According to PRECEDE-PROCEED, which of the following is NOT considered Impact Evaluation?

Reduced incidence of heart attack

Although PATCH and the Generalized Model share many similar steps, what make PATCH unique?

It focuses on a partnership with the state and local health departments and the local communities

The APEX-PH Model is no longer used because it was too rigid for Health Educators to apply in real world situations.

False

The MAPP planning model represents a planning approach common to businesses and schools.

False

Which of the following program plans was created to help guide public health and health education specialists efforts to reach Health People 2020?

MAP-IT

SWOT Analyses are particularly useful for program planners who have ample time to do in-depth
planning.

False

The benefits of the General Model of program planning include all of the following EXCEPT

It is linear and steps only flow in one direction in practice

Which of the following models had the goal to be the planning guide or model used to assist communities in adapting Healthy People 2020 at the state or local level?

MAP-IT

Which of the follow options describes the Evaluation step in the Generalized Model of Program Planning?

Improving the quality and effectiveness of the program

Refusing to wear a seatbelt because friends will tease you is an example of

a reinforcing factor

It is critical for Health Education Specialists to select one program planning model per program, and to use all of its components.

False

Which of the following models was designed to strengthen in-country management training capacity in the health sector of developing countries.

Healthy Plan It

The best way to obtain epidemiological data is for Health Educations Specialist to do their own survey research among priority populations.

False

Which of the following describes the Setting Goals and Objectives step in the Generalized Model of Program Planning?

Identifies what will be accomplished through the intervention or program

Which of the following would NOT be a factor for choosing a health planning model?

preference of the health education specialist

The Educational and Ecological Assessment Phase of PRECEDE-PROCEED includes determining:

predisposing, reinforcing, and enabling factors