Program Planning 2 Final GSU Walker

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Health education programs should not involve participant fees, as this may discourage attendance.


which of the following is not a method use when recruitting volunteers

In-Kind Report

Providing free materials, copying services, space, or other resources is referred to as


Having a basic understanding and appreciation of the importance of sociocultural factors is being culturally competent.

canned program

A curriculum developed by an outside group for use by others is called a(n)


"I have put something into this program, and therefore I am going to support it," is an example of


Since grant proposals need to be short, budget and personnel information should not be included.

Seed Dollars

Start-up dollars are often referred to as seed dollars.

Peer Education

Teenagers helping other teenagers improve their exercise habits is an example of


Funding provided by local health department is considered what type of funding?


Which of the following Areas of Responsibility for Health Educators is NOT closely connected to resource identification and allocation?

assess the suitability of materials

The SAM process is designed to


Voluntary health agencies are often vendors of health promotion programs.

requests with proposals

When governmental agencies or philanthropic organizations have money to make available for health or other programs, they often find organizations to give the money to by starting with a(n)

Hard Money

In a budget, the cost of a computer, prints, and cameras would fall under which of the following costs?


A budget is a formal statement of estimated revenues and expenditures.


Funding provided a Robert Wood Johnson Grant is considered what type of funding?

Flex time

A staff worker who attends a health fair over their lunch break is an example of


An ongoing source of funds for a health promotion program is called soft money.

can include physical space in which to hold a program.

In health education program planning, the term "resources"

priority population

For the purposes of program planning, the people who make up the market are the


It is best to charge for all programs so that participants feel ownership.


Which the following promotional strategies includes reminding the consumer that the product exists?

Personal Selling

Which routes of promotion would include health care workers talking to patients about controlling high blood pressure with medicines?


Segmenting a population by things such as social class, lifestyle, and attitudes is known as behavioral segmentation.

time, effort, discomfort, ect.

In contrast to a tangible price of money for marketing, the intangible price in social marketing is


It is acceptable practice for planners to segment groups within a population either before or after surveying them.

personality types

All the following are ways to segment a population, EXCEPT by


Pretesting can be completed in two phases.

what may be motivating the priority population

In order for planners to develop effective message strategy, they must know

promotion, product, price and place

The four "P’s" of marketing are


All of the following are synonymous with priority population EXCEPT


Audience segmentation is one small part of overall market segmentation.


Marketing is the planned attempt to influence the characteristics of voluntary exchange transactions.


To successfully facilitate a product exchange, planners must have an understanding of the consumers.

piece of mind

Which of the following would be an example of a core product?


Which the following promotional strategies includes increasing product awareness to the consumer?


Price is the same thing as barriers.


Measurable, substantial, accessible, differentiable, and actionable are criteria to consider when determining


A consumer-based health education program is designed around the priority population’s wants, needs, desires and preferences.

can provide ideas for program facilitation

A procedural manual


The Code of Ethics for the Health Education Profession was discontinued because it had no real method or strategies for enforcement.

Financial Management

The process of developing and using systems to ensure that funds are spent for the purpose for which they have been appropriated is referred to as


No one should be allowed to participate in any health promotion program without giving his or her informed consent.


In theory, all health promotion programs should be pilot tested.

Program staff can have time off after traumatic incidents

Which of the following is NOT important for a checklist for an emergency care plan?


A phased-in program has the advantage of involving many more people early in the program.


The first day of implementation is an extension of the fourth "P" of marketing — promotion.

allows planners to work out any problems before the program is launched.

Pilot testing


Informed consent protects planners from being sued.

outcome evaluation

Determining whether or not a program led to changes in health status is an example of

standards of evaluation within the framework for program evaluation.

Utility, feasibility, propriety, and accuracy are


An evaluation consultant should respect senior staff members’ wishes for specific findings, and emphasize those findings in the report.


Evaluation planning should occur early, while program goals and objectives are being developed.

impact evaluation

The number of people who stopped smoking following a smoking cessation program is a measure of


Which of the following people is NOT a stakeholder?


Institutional Review Board approval is not necessary for program evaluation research.

formative evaluation.

Monitoring participants’ reactions about program location, time, and speakers is called

adjusting costs

Which of the following is NOT considered a critical purpose for program evaluation?


One barrier to effective program evaluation can be the time allotted for evaluation.


The first step in the evaluation process is implementation.


Propriety standards ensure that an evaluation is ethical.

More familiar with organization & program

Which of the following is a benefit to having an internal evaluator?

formative evaluation

Which of the following evaluations employs pretesting?

formative and summative

The two evaluation categories in which health education specialists engage can be classified as


Developing the evaluation design is a step within the data collection process.


One strength of having an external evaluator is


A reason a stakeholder may want a program evaluated is to inform policy decisions.


Data reflecting the initial status or interests of the participants are referred to as baseline data.


Quasi-experimental methods are much less stressful on program participants than experimental methods.


The only effective way to combine quantitative and qualitative evaluation methods is to use qualitative methods to help develop quantitative measures and instruments.


A good example of observation in evaluation design would be pretests and posttests.


Process evaluation focuses on making changes during the program to improve the quality of the program.

Individuals have a right to new services, and random selection gives all a chance to participate

Which one of the four premises below applies to using control groups in social program evaluation?

Experimental pretest /posttest design

Which of the following designs would be considered the gold standard to limit internal and external threats of validity?


Which of the following is NOT an example of an element of process evaluation?


A threat to internal validity that involves the increased in strength due motor unit recruitment (meaning the body increases strength due to more muscle fibers being recruited by the nervous system and not muscle mass gain) is considered


When individuals cannot be randomly assigned to an experimental or control group, this nonequivalent group may be formed.


The threat to internal validity called attrition refers to having participants leave the study between pretest and posttest.


The presence of any confounding factors in the environment that may affect program participation or initial results is known as


A study wherein participants, planners, nor evaluators know which group participants are in is called a triple blind study.


The design O1 X O2 is a diagram of a quasi-experimental pretest posttest design.

expectancy effect

A threat to external validity that occurs when attitudes projected onto individuals cause them to act in a certain way is called the

Gannt Chart

Which of the following is the type of bar or line chart that displays a program’s time line or project schedule?

key-informant interviews.

Qualitative, in-depth interviews with individuals who understand the priority population are called


Which of the following is NOT a qualitative method commonly used in evaluation?


Pilot testing involves collecting baseline data prior to the program implementation that will be compared with posttest data to measure the effectiveness of the program.

consumer orientation

The degree to which a program, activity, or service is tailored to the priority population is called


The quantitative approach is inductive.


The process of coding, cleaning and organizing data into usable format is termed data management.


Evaluators can use a t-test to determine whether a variable changed significantly in one group at two points in time.


If Andrew’s stress level increases as his students’ behavior deteriorates, this could be considered a negative correlation.


Data that are assigned labels so they can be understood by a computer are ________ data.

line graph

Which of the following is used to show trends over time?


Measures of central tendency include


The null hypothesis states that there is a difference between groups.


Range and standard deviation are used in univariate data analysis.


An alpha level of .05 means that there is a 50% chance that the outcome occurred by chance alone.


If Jeremy wants to compare his clients to a larger group of clients across the state, he could use a chi-square test of significance.


An Analysis of Variance (ANOVA) can be used to determine differences in test scores of more than two groups.

cleaning the data.

Checking a data set to be sure that all the entered values are valid and consistent is called


It is best to err on the side of too simple an analysis than too complex an analysis in an evaluation report.

can be used with interval data

Multiple regression analysis


The smaller the alpha level, the greater the possibility of a Type II error.

univariate data analysis

Demographic information about the participants typically uses

can be viewed as an outcome variable

A dependent variable


If Andrew’s stress level increases as his students’ behavior deteriorates, this could be considered a negative correlation.


Evaluators can use a t-test to determine whether a variable changed significantly in one group at two points in time.

year in school of the participates

Which of the following would be considered an independent variable in a sex education intervention evaluation?


Which of the following types of evaluation assesses behavior change?

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