________ is defined as information containing patterns, relationships, and trends of various forms of data. |
c |
Which of the following statements is true of source data for a business intelligence (BI) system? |
b |
________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data. |
b |
Which of the following is a fundamental category of business intelligence (BI) analysis? |
d |
Push publishing delivers business intelligence ________. |
a |
________ requires the user to request business intelligence (BI) results. |
b |
________ refers to the source, format, assumptions and constraints, and other facts about the data. |
d |
Problematic operational data is termed as ________. |
c |
________ is a term that refers to the level of detail represented by the data. |
a |
Which of the following statements is true about operational data? |
c |
Which of the following phenomena states that the more attributes there are, the easier it is to build a model that fits the sample data? |
b |
A ________ takes data from the data manufacturers, cleans and processes the data, and locates the data on the shelves. |
c |
A data ________ is a data collection, smaller than the data warehouse that addresses the needs of a particular department or functional area of the business. |
a |
Which of the following statements is true about data marts? A) A data mart is like a distributor in a supply chain, while a data warehouse can be compared to a retail store. B) Data mart users possess the data management expertise that data warehouse employees have. C) Data marts address the needs of a particular department or functional area of a business. D) Data marts are larger than data warehouses. |
c |
Which of the following statements is true about reporting applications? A) Reporting applications deliver business intelligence to users as a result of an event or particular data condition. B) Reporting applications consist of five standard components: hardware, software, data, procedures, and people. C) Reporting applications refer to business applications that input data from one or more sources and applies reporting operations to that data to produce business intelligence. D) Reporting applications produce business intelligence using highly sophisticated operations. |
c |
Which of the following is a basic operation used by reporting applications to produce business intelligence? |
d |
________ analysis is a way of analyzing and ranking customers according to their purchasing patterns. |
d |
RFM analysis is used to analyze and rank customers according to their ________. |
a |
U.S. Steel Corp. is a well-known steel manufacturing company. SAMCROW, one of the customers of U.S. Steel Corp. holds an RFM score of 111. Which of the following characteristics relates SAMCROW with its RFM score? |
d |
Jackson Steel Inc. has four major customers. Based on the following RFM scores of these customers, the sales team at Jackson’s should attempt to up-sell more expensive steel to ________. A) SM Constructions with an RFM score of 311 |
c |
Ajax Inc. is one of the customers of a well-known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax is most likely to have an RFM score of ________. |
b |
Opezim Plastics has been supplying raw materials to JM Toys for five years. JM Toys has an RFM score of 545. With reference to the score, how should the sales team at Opezim respond to JM Toys? |
b |
OLAP stands for ________. |
a |
The viewer of an OLAP report can change its format. Which term implies this capability? |
d |
The remarkable characteristic of OLAP reports is that they are ________, as they are online and the viewer of the report can change their format. |
d |
An OLAP report has measures and dimensions. Which of the following is an example of a dimension? |
c |
Which of the following accurately defines a dimension in an OLAP report? |
a |
Which of the following is an example of a measure in an OLAP report? |
d |
An ________ and an OLAP report are the same thing. |
b |
Which of the following observations about RFM and OLAP reports is true? |
b |
________ is the application of statistical techniques to find patterns and relationships among data for classification and prediction. |
c |
Which of the following terms is used as a synonym for data mining? |
c |
Which of the following statements is true about unsupervised data mining? |
a |
(n) ________ is a complicated set of possibly nonlinear equations. |
b |
In ________, statistical techniques can identify groups of entities that have similar characteristics. |
b |
Samuel, a researcher, deduces that single women between the ages of 25 and 30, who usually live in the suburbs and make thrifty purchases, prefer a particular brand of washing machines. In this case, Samuel uses ________ to understand customer behavior. |
b |
In ________, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model. |
c |
Which of the following is an example of a supervised data mining technique? |
c |
Matt, a sales analyst, predicts the sale of luxury cars by formulating an equation that uses variables such as the customer’s age and monthly salary. Which of the following methods does Matt use in this case? |
b |
Which of the following techniques determine sales patterns? |
b |
In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity. That is, "If they’re buying X, sell them Y" or "If they’re buying Y, sell them X." |
a |
In market-basket terminology, ________ describes the probability that two items will be purchased together. |
a |
Judy is analyzing weekly sales transactions at a supermarket. She finds that the support value for bed sheets and pillow covers is 0.9. Given this information, which of the following statements is true? A) The sale of bedsheets and pillow covers is lower than other items. |
b |
In market-basket terminology, the ratio of confidence to the base probability of buying an item is called ________. |
d |
A ________ is a hierarchical arrangement of criteria that predict a classification or a value. |
c |
Which of the following is a characteristic of decision trees? |
b |
Which of the following is a characteristic of BigData? |
b |
________ is a technique for harnessing the power of thousands of computers working in parallel. |
b |
________ includes a query language titled Pig. |
b |
________ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it. A) Intellectual property protection |
b |
Knowledge management (KM) benefits organizations because it ________. |
d |
In the context of knowledge management systems, ________ are rule-based systems that encode human knowledge in the form of If/Then rules. |
b |
Which of the following observations concerning expert systems is true? |
d |
________ are information systems that support the management and delivery of documents including reports, Web pages, and other expressions of employee knowledge. |
c |
________ is the application of social media and related applications for the management and delivery of organizational knowledge resources. |
b |
A sales report that is current at the time the user accessed it on a Web server is an example of a(n) ________. |
b |
Which of the following statements is true about business intelligence (BI) publishing alternatives? A) Dynamic reports are published as PDF documents. |
c |
BI servers use ________ to determine what results to send to which users and on which schedule. |
b |
________ is a concept that computer systems will become sophisticated enough that they can adapt and create their own software and hence adapt their behavior without human assistance. |
b |
Mis Ch. 9
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