Chapter 16 Monopolistic Competition

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Which of the following is a characteristic of monopolistic competition?

free entry

A firm in a monopolistically competitive market faces a

downward-sloping demand curve because the firm’s product is different from those offered by other firms

In the shop run, a firm in a monopolistically competitive market operate much like a

monopolist

In a monopolistically competitive industry, firms set price

above marginal cost since each firm is a price setter

A profit-maximizing firm in a monopolistically competitive market differs from a firm in a perfectly competitive market because the firm in the monopolistically competitive market

faces a downward-sloping demand curve for its product.

A monopolistically competitive firm chooses

the quantity of output to produce and the price at which it will sell its output.

A monopolistically competitive firm’s choice of output level is virtually identical to the choice made by

a monopolist

Because monopolistically competitive firms produce differentiated products, each firm

has some control over product price

A monopolistically competitive firm chooses the quantity to produce where

marginal revenue equals marginal cost

A profit-maximizing firm in a monopolistically competitive market is characterized by which of the following?

price exceeds marginal cost

The firm has total fixed costs of $20 and a constant marginal cost of $18 per unit. The firm will maximize profit with

15 units of output

If "too much choice" is a problem for consumers, it would occur in which market structure(s)?

monopolistic competition

Which of the following is not a key feature of monopolistic competition?

Positive economic profits for firms in the long run

If firms in a monopolistically competitive market are earning positive profits, then

new firms will enter the market

In monopolistically competitive markets, economic losses

suggest that some existing firms will exit the market

The free entry and exit of firms in a monopolistically competitive market guarantees that

both economic profits and economic losses disappear in the long run

"In a long-run equilibrium, price is equal to average total cost." This statement applies to

competitive and monopolistically competitive markets, but not to monopolies

In the long run,

both monopolistically competitive and perfectly competitive firms produce where P = ATC

The primary claim of defenders of advertising is that it

enhances the information available to consumers.

Critics of markets that are characterized by firms that sell brand name products argue that brand names encourage consumers to pay more for branded products that

are indistinguishable from generic products

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