Coca-Cola
1. Introduction Coca Cola was founded by Dr. John Pemberton, a pharmacist from Atlanta, Georgia in May, 1886. (inventors.about) Coca Cola has achieved a strong and substantial growth in the past 120 years. The table below details the rapid growth of Coca Cola from a small glass of soda beverage to the most popular can…
Part 1- Internal/External Fit Introduction Established in 1886, the Coca Cola Company operates in more than 200 countries & markets more than 500 brands & 3,300 beverage products. The Coca Cola Company explains its operations system this way. “We are a global business that operates on a local scale in every community we do business”…
Introduction Coca-Cola Company is the largest manufacturer and supplier of carbonated soft drinks. The company was invented by John Pemberton in 19th century. In 1889, Asa Candler bought the formulation and brand and later incorporated the company in 1892 (Pendergrast, 2013). The company began manufacturing of it bottle in 1916 that has since remained the…
Introduction In the competitive business world, companies need proper strategies that will give them a competitive advantage over their rivals. For instance, many companies use the environmental scan as a strategy to keep ahead in business. The objective of this report is to carry out an environmental scan of Coca-Cola Company. An environmental scan is…
Introduction The 2016 annual report for Coca-Cola Company highlights the key brands that are sold by Coca-Cola. The concentrates are considered to be the main ingredients used in the Coca-Cola drinks as flavor element. O the other hand, the company launched sparkling beverages to add on the syrups. The sparkling beverages are presented as the…