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In the 1960s, television programs were not allowed to show which of the following? |
a married couple sharing a bed |
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According to Ken Auletta, the "earthquake in slow motion" that shook up the television industry was when the networks started broadcasting in color. |
False |
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The Internet and television are becoming increasingly separate media. |
False |
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One outcome of Janet Jackson’s 2004 Super Bowl "wardrobe malfunction" was which of the following? |
Individual stations became cautious about broadcasting serious programs that contained nudity or violence. |
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PBS attracted its first significant audiences with which of the following programs? |
Sesame Street |
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On the Dick Van Dyke Show in the 1960s, Mary Tyler Moore and Van Dyke played a married couple but still had to sleep in separate beds in order to meet the decency standards of the day. |
True |
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When you watch a modern situation comedy on television that is filmed or taped before a live studio audience using multiple cameras, you are seeing the influence of which of the following? |
I Love Lucy |
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Over the past thirty years, the Big Three television networks (ABC, CBS, NBC) have done which of the following? |
They have lost one-third of all their viewers to cable, syndicated programming, and independent stations |
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Why are cable networks such as MTV and CNN more profitable than the Big Four broadcast networks? |
Cable networks receive revenue from advertising and subscription revenue. Broadcast networks only receive advertising revenue |
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The major company doing television ratings in the United States is which of the following? |
Nielsen Media Research |
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Broadcast networks are more successful than ever these days for which of the following reasons? |
You can’t fool me; broadcast networks are losing audience share and advertisers |
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Audience members can now interact with cable and broadcast television by doing which of the following? |
all of the above |
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Network affiliates are which of the following? |
local broadcast stations that carry network programming |
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Which of the following created the Public Broadcasting System? |
Public Broadcasting Act of 1967 |
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All U.S. television broadcasting became digital in which year? |
2009 |
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The conversion from analog to digital television broadcasting was delayed by several months in 2009 because ______. |
many feared that some poorer consumers were not ready for the conversion |
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When the VCR first came out, broadcasters and movie studios saw it as a great opportunity to expand their markets. |
False |
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Cable television was initially developed as a way of doing which of the following? |
delivering broadcast television signals to communities with poor reception |
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Television content ratings were introduced the same year as movie ratings. |
False |
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