Marketing Chapter 10

Which of the following statements is true of an express warranty?

It ranges from simple statements to extensive documents written in technical language.

Elsem Foods Inc. is a company that manufactures packaged food. It sells several varieties of packaged food such as savories, cupcakes, candies, crackers, fruit juices, and carbonated drinks. It receives its largest profit from its newly introduced line of tropical fruit juices that are available in different flavors, such as orange, apple, litchi, and cranberry. Given this information, which of the following is a product item of Elsem Foods?

orange juice

Which of the following statements is true of an implied warranty?

It comes with the sale of every product under the Uniform Commercial Code.

Which of the following statements is true of an organization’s product mix?

Firms widen their product mix to capitalize on established reputations

Yumé Nu, a battery manufacturing company, began marketing its products as environment friendly and biodegradable even though it was not scientifically verified. In this scenario, Yumé Nu has used _____ in order to sell its products.

greenwashing

Which of the following statements is true of a specialty product?

It is marketed using selective, status-conscious advertising to maintain its exclusive image.

One of the functions of universal product codes (UPCs) is to:

help retailers prepare records of customer purchases.

Which of the following statements is true of an unsought product?

Companies dealing with unsought products must go directly to consumers through a salesperson, direct mail, or direct response advertising to create awareness about their products.

The most obvious function of packaging is to:

contain products that are liquid, granular, or otherwise divisible.

Which of the following statements is true of product lines?

They provide economies of scale in advertising.

Dunchen Moo, a manufacturer of dairy products, sells milk powders, flavored whipped cream, and yogurts. It markets a number of yogurts, including Dunchen All Natural, Dunchen Fruit on the Bottom, Dunchen Light & Fit, DunActive, and Dun-o-nino. The large variety of yogurts sold by the Dunchen brand is collectively an example of a _____.

product line

A cell phone manufacturing company is said to functionally modify one of its products if it:

releases a software update to fix the cell phone’s heating problem.

Which of the following is a reason why many retailers are creating and promoting their own captive brands?

This strategy allows retailers to ask a price similar or equal to manufacturers’ brands.

Consumers usually buy a(n) _____ only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility.

shopping product

Universal product codes (UPCs) are also known as _____ because the numerical codes appear as a series of thick and thin vertical lines.

bar codes

Most major furniture manufacturers affix labels to their wares that explain the products’ construction features, such as type of frame, number of coils, and fabric characteristics. This form of labeling is an example of _____.

information labeling

Fournotts Corp. manufactures a special kind of filter that can purify water quickly, but the consumers in the market are not aware of the existence of the product. In this case, which of the following strategies will increase the sales of the filter?

Using direct response advertising

Which of the following statements is true of convenience products?

A consumer is unwilling to shop extensively for convenience products.

_____ occurs when two brands receiving equal treatment borrow from each other’s brand equity.

cooperative branding

Which of the following statements is true of trademarks?

Rights to trademarks last as long as the mark is used.

Identify a true statement about global branding strategies.

A one-brand-name strategy is useful when a company markets mainly one product.

Which of the following statements is true of product items?

They can be easily distinguished from other products produced by the same organization.

Compared with convenience products, shopping products are:

found in fewer stores

Identify a true statement about specialty products.

They are distributed to only a few outlets in a geographic area.

Eve Aura, a manufacturer of bath and beauty products, predominantly sells convenience products. Given this information, which of the following is a characteristic of Eve Aura’s products?

They require wide distribution in order to sell sufficient quantities.

Remnants Perfumes is a premium, exotic women’s fragrance. The manufacturers of Remnants Perfumes want to establish their products as specialty products. In this case, which of the following will be an objective of the manufacturers of Remnants Perfumes?

To focus on establishing a brand name

Gypsy Foods Inc. is a multinational food and beverage company. Its product labels are colorful and project the words "new" and "improved" along with the product’s name. The packages do not provide details about the product’s ingredients. In this case, Gypsy Foods is using _____.

persuasive labeling

A _____ is not possible when a brand name has a negative or vulgar connotation in the local language.

one-brand-name strategy