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Using tracking code, Google Analytics can report on data from which systems? – E-commerce platforms |
– E-commerce platforms – Mobile Applications – Online point-of-sales systems |
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To collect data using Google Analytics, which steps must be completed?(select all answers that apply) – Install Google Analytics desktop software |
– Create an Analytics account – Add Analytics tracking code to each webpage |
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The Analytics tracking code can collect which of the following?(select all answers that apply) – Language the browser is set to |
– Language the browser is set to – Type of browser – Device and operating system |
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When will Google Analytics end a session by default? -After 30 minutes, regardless of user activity on your website |
-When a user is inactive on your site for 30 minutes or more or closes a browser window |
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Once Google Analytics processes data, it’s stored in a database where it can’t be modified. True |
True |
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Which represents the hierarchical structure of a Google Analytics account from top to bottom? -View > Account > Property |
-Account > Property > View |
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A user with "edit" permissions at the Account level will automatically have "edit" permissions at which other levels? User |
Property View |
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To locate a property’s Analytics tracking code, which sequence of steps should be followed? Admin > Tracking Code > Tracking Info |
Admin > Tracking Info > Tracking Code |
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To use Analytics to collect website data, what must be added to the website page HTML? Google campaign parameters |
Google Analytics tracking code |
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Where should the Analytics tracking code be placed in the HTML of a webpage to collect data? -Immediately after the opening <head> tag of your website |
-Immediately after the opening <head> tag of your website |
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When a new view is created, what data will be included? Data from before the view was created |
Data from after the view was created |
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A deleted view can be recovered by account administrators within how many days? 35 |
35 |
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What are the options for filtering data in Google Analytics? Exclude data from a view |
All of the above |
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Why is it important to keep one unfiltered view when using filters with Google Analytics? To ensure you can always access the original data |
To ensure you can always access the original data |
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In which order does Google Analytics filter data? Alphabetical order by filter name |
The order in which the filters are applied |
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When a filter is applied to a view, what data is affected? Data from before the filter was created |
Data from after the filter was created |
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What feature would be used to compare two date ranges in a report? Hourly, Day, Week, Month views in the time graph |
Date range comparison |
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What does the "Users" metric measure? -The total number of visits to your website |
Users that had at least one session on your site in the given date range |
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What is the "Bounce Rate" in Google Analytics? – The number of times unique users returned to your website in a given time period |
– The percentage of visits when a user landed on your website and exited without any interactions |
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What is a "dimension" in Google Analytics? – The total amount of revenue a business has made in a given date range. |
-An attribute of a data set that can be organized for better analysis. |
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What is a "metric" in Google Analytics? – A dimension that can help you analyze site performance. |
-The numbers in a data set often paired with dimensions. |
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What is a "secondary dimension" in Google Analytics? – An additional widget you can add to a dashboard for more specific analysis. |
-An additional metric you can add to a report for more specific analysis. |
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Which Google Analytics visualization compares report data to the website average? Pivot view |
Comparison view |
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How can the amount of data in a sampled Google Analytics report be increased? Apply additional filters |
Choose "Greater precision" in the sampling pulldown menu |
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When selecting "Share Template Link" in the dashboard, what will be shared? Dashboard only |
Dashboard only |
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When a dashboard is shared, users can edit the dashboard configuration. True |
True |
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What setting must be enabled to view data in Demographics and Interests Reports? Content Grouping |
Advertising features |
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What report would best help identify potential browser issues with website traffic? The Active Users report |
The Browser & OS report |
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What report shows what mobile devices were used to view a website? The Exit Pages report under "Site Content" |
The Devices report under "Mobile" |
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Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site? Source, Keyword, Campaign name |
Source, Medium, Campaign name |
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Which "sources" are available in Google Analytics?
googlemerchandisestore.com |
googlemerchandisestore.com (direct) |
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Which "mediums" are available in Google Analytics? (select all answers that apply) organic |
organic cpc referral |
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Which "channels" are available in the default Channels report?
Organic Search |
Organic Search Display Direct |
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. What report can show how particular sections of website content performed? Location |
Content Drilldown |
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What report lists the website pages where users first arrived? Events > Pages |
Landing Pages |
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What report should be used to check if users are leaving from important pages on your website? Landing Pages report |
Exit Pages report |
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Which three tags does Google Analytics require for accurate campaign tracking? Medium, Source, and Content |
Medium, Source, and Campaign |
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Which tags are standard Google Analytics campaign parameters? utm_adgroup |
utm_source utm_medium utm_content |
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To quickly generate campaign tags, what tool should be used? The Measurement Protocol |
The URL Builder |
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Which formats may be used to add a custom campaign parameter to a URL? (select all answers that apply) -www.googlemerchandisestore.com/?utm campaign = fallsale |
– www.googlemerchandisestore.com/?utm_campaign=fallsale -www.googlemerchandisestore.com/?utm_campaign=fall_sale |
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Which are examples of Goals in Google Analytics? Making a purchase |
Making a purchase Signing up for a newsletter Submitting a contact information form |
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When creating a Goal in Google Analytics, which are required? Goal Name |
Goal Name Goal Type Goal Slot ID |
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If the Google Merchandise Store sets up a URL goal of "/thankyou" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will count as goals? /thankyou.html |
All of the above |
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AdWords lets users advertise on which properties? Google Search |
Google Search Google Display Network |
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Enabling auto-tagging does what? Adds Analytics tags to campaign URLs |
Adds AdWords tags to campaign URLs |
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What Google Analytics AdWords report can show which bid adjustments resulted in higher conversions? Campaigns |
Bid Adjustments |
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If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately. True |
True |
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What does Google Analytics call a URL that passes data parameters for reporting? A tag |
A hit |
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When does the Google Analytics tracking code send a pageview hit to Analytics? Every time a user clicks a video |
Every time a user loads a webpage |
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When does the Google Analytics tracking code send an event hit to Analytics? Every time a user performs an action with pageview tracking |
Every time a user performs an action with event tracking |
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What does Google Analytics use to differentiate new and returning users? A browser cookie |
A browser cookie A randomly-assigned unique identifier |
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What will happen if a user clears the Analytics cookie from their browser? (select all answers that apply) -Analytics will inform the user that they need to set a new -Analytics cookie |
-Analytics will not be able to associate user behavior data with past data collected by the tracking code -Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page |
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By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices. True |
False |
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A session in Google Analytics times out after how many minutes by default? 5 |
30 |
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To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used? Data Import |
The Measurement Protocol |
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For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session, ? 1 |
1 |
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Which are Goal types in Google Analytics? (select all answers that apply) Destination |
Destination Pages/Screens per session Duration |
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If data is excluded from a view using a filter, it may be recovered within thirty days. True |
False |
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Which of these scopes could be used for dimensions and metrics? Event-level, session-level, or transaction-level scope |
Hit-level, session-level, or user-level scope |
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When defining a measurement plan, what is the order of steps? Business objectives > KPIs > key actions |
Business objectives > key actions > KPIs |
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What are macro-conversions in a measurement plan? – The metric data used to measure business success |
The main website actions users take that accomplish stated business goals |
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To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up? Advanced filters |
Cross-domain tracking |
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Filters may be applied retroactively to any data that has already been processed. True |
False |
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To see data for users from the U.S. and Canada only in a view, which filter would be applied? Filter 1: include U.S. > Filter 2: include Canada |
Filter 1: include U.S. and Canada |
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To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data? Event Tracking |
Custom Dimension |
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To pair metrics with dimensions, what should they have in common? Same creator |
Same scope |
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To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied? Hit |
User |
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Custom Dimensions can be used in which reports? (select all answers that apply) As primary dimensions in Standard reports |
As secondary dimensions in Standard reports As primary dimensions in Custom Reports |
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When a Custom Dimension is active, which data will it affect? Data collected before the Custom Dimension was applied |
Data collected after the Custom Dimension was applied |
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To collect the number of comments users posted to a website page, what feature would be used? Custom Filter |
Custom Metric |
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Custom Metrics can have which scopes? Hit |
Hit Product |
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What four parameters can be included with an event hit for reporting? Category, Action, Label, Total Events |
Category, Action, Label, Value |
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If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted? 0 |
1 |
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Segments applied to reports can analyze data for which of the following groups? Users 25 to 34 years of age who have their browser set to Spanish |
Users 25 to 34 years of age who have their browser set to Spanish Users who viewed a webpage, then watched a video Users who engaged in social media or email campaigns |
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Custom segments may be created using which of the following criteria? Dimensions |
Dimensions Metrics Session dates Sequences of user actions |
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How many segments may be applied at once? 1 |
4 |
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Because segments are applied before sampling, segmented data will not be sampled. True |
False |
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What report shows data segmented by channel? Segmentation |
Channels |
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AdWords and DoubleClick campaigns served on the Google Display Network are grouped into which channel? Paid Search |
Display |
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What report analyzes which webpages get the most traffic and highest engagement? Active Users report |
All Pages report |
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In a "last-click" attribution model, Google Analytics will attribute all of the conversion credit to which source(s)? First marketing activity |
Last marketing activity |
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Multi-channel Funnel reports can credit conversions across which channels? Website referrals |
Website referrals Paid and organic search Custom campaigns |
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How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction? Primary conversion |
Assisted conversion |
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What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? User Explorer report |
Active Users report |
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What report groups an audience based on acquisition date and compares behavior metrics over several weeks? Behavior Overview report |
Cohort Analysis report |
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Custom Reports have which capabilities? Use multiple dimensions together in the same report |
Use multiple dimensions together in the same report Create a report with Custom Metrics Use a Custom Dimension as a primary dimension |
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What type of Custom Report shows a static, sortable table with rows of data? Explorer |
Flat Table |
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Which would prevent data from appearing in a Custom Report? (select all answers that apply) A filter that filters out all data |
A filter that filters out all data Dimensions and metrics of different scopes |
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What is "remarketing" in Google Analytics? – When users visit a website for the first time and complete a conversion |
-When users are shown targeted ads to bring them back to a website and encourage a conversion |
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To enable remarketing in Google Analytics, what must first be enabled? (select all that apply) Advertising Reporting Features |
-Advertising Reporting Features -Google AdWords or DoubleClick Bid Manager account linking |
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Which remarketing audiences can be defined in Google Analytics? Users who visited a specific page on a website |
Users who visited a specific page on a website Users who played a video on a website Users who speak a particular language |
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Remarketing can show relevant ads on which Google properties? Google Display Network |
Google Display Network Mobile apps Google Search |
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What is the maximum duration a user can be included in a remarketing audience? 120 days |
540 days |
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What Google Analytics data can be used to define a remarketing audience? Pre-defined Segment |
Pre-defined Segment Custom Segment |
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How many user cookies does an audience list require to be eligible for AdWords Search Ad remarketing?
100 |
1000 |
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Which users could be targeted with Dynamic Remarketing to bring them back to a website? Users who posted a favorable product review |
Users who viewed a website search result page Users who viewed product detail pages Users who abandoned their shopping carts |
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To set up Dynamic Remarketing for a retail vertical, what must be linked to AdWords? The Google Search Center |
The Google Merchant Center |
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To set up Dynamic Remarketing, what must first be created in Google Analytics? Custom Segment |
Custom Dimension |
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