|
Adopting the "you" attitude, that is, speaking and writing in terms of your audience’s wishes, interests, hopes, and preferences, involves using which of the following terms? A. Ours |
C. Yours |
|
Which of the following statements reflects good etiquette? A. You’ve been holding up our presentation by not giving us the information we requested! |
D. Let’s review the last bylaws rewrite to explore ways to improve the process. |
|
Which of the following statements is an example of overcoming bias in language? A. The woman doctor displayed excellent bedside manners. |
B. Nakisia Dale has been promoted to Director of Operations. |
|
__________ may be used to express your thoughts in milder terms and to avoid negative or unfriendly connotations. A. Metaphors |
E. Euphemisms |
|
The term used to describe a measure of your believability based on how reliable you are and how much trust you evoke in others is referred to as ______________. A. sincerity |
E. credibility |
|
Showing that you can distance yourself from emotional situations and look at all sides of an issue displays ________________. A. detachment |
C. objectivity |
|
The choices you make to express yourself, including the words you select, the manner in which you use those words in sentences, and the way you build paragraphs from individual sentences is referred to as your ____________. A. flair |
B. style |
|
Which of the following sentences is written in passive voice? A. The tech department hired three new employees. |
C. Financial problems are created by this delay. |
|
The overall impression in your messages that is created by your style is referred to as your ___________. A. tone |
A. tone |
|
Which of the following describes a word that expresses a concept, quality, or characteristic? A. Tangible word |
E. Abstract word |
|
Which of the following describes a word that stands for something you can touch, see, or visualize? A. Concrete word |
A. Concrete word |
|
The specialized language of a particular profession or industry is referred to as __________________. A. jargon |
A. jargon |
|
Which of the following describes newly coined terms often associated with technology, business, or cultural changes? A. Buzzwords |
A. Buzzwords |
|
A sentence that has one main clause (a single subject and a single predicate) is referred to as a ____________________ sentence. A. simple complex |
E. simple |
|
A sentence that has two main clauses that express two or more independent but related thoughts of equal importance is referred to as a ______________ sentence. A. simple complex |
B. compound |
|
A ______________ sentence expresses one main thought (the independent clause) and one or more subordinate, related thoughts (dependent clauses that cannot stand alone as valid sentences). Independent and dependent clauses are usually separated by a comma. A. compound |
E. complex |
|
A sentence that has two main clauses, at least one of which contains a subordinate clause is referred to as a ______________ sentence. A. simple complex |
E. compound complex |
|
A paragraph that presents ideas in a logically connected way is referred to as a ____________ paragraph. A. complex |
B. coherent |
|
A paragraph that focuses on a single subject is referred to as a ___________ paragraph. A. coherent |
D. unified |
|
The sentence that introduces the paragraph’s main subject is referred to as the _____________ sentence. A. opening |
D. topic |
|
The sentences that explain, justify, or extend the topic sentence are referred to as the _____________ sentences. A. closing |
E. support |
|
Which of the following is a way to establish transitions within a document? A. Use a pronoun that refers to a noun used previously. |
A. Use a pronoun that refers to a noun used previously. |
|
Giving examples that demonstrate the general idea is considered using the ______________ technique for developing a paragraph. A. classification |
E. illustration |
|
Focusing on the reasons for something is considered using the ______________ technique for developing a paragraph. A. illustration |
B. cause and effect |
|
Which of the following is a technique used to make mobile messages more effective? A. Write longer and less-focused messages and documents |
E. Prioritize information |
|
Which of the following tips should you consider when creating social media content? A. Use formal language. |
C. Create concise, specific, and informative headlines. |
|
Facebook is an example of a ________________. A. public, general-purpose network |
A. public, general-purpose network |
|
A community of interest that forms around a specific product is referred to as a ___________ community. A. target |
D. brand |
|
Using social networks and other social media tools to give customers a more convenient way to get help from the company and to help each other is referred to as _______________. A. connecting with sales prospects |
B. social customer service |
|
Which of the following is a research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers? A. sentiment analysis |
A. sentiment analysis |
|
The practice of providing free information that is valuable to community members but that also helps a company build closer ties with current and potential customers is referred to as ________________ marketing. A. trade group |
D. content |
|
Members can use __________ to endorse each other based on current or past business relationships to help eliminate the uncertainty of initiating business relationships with strangers A. YouTube |
D. LinkedIn |
|
Which of the following is considered to be a curation tool? A. Pinterest |
A. Pinterest |
|
In the narrowest sense, a(n) __________________ manager is the social media interface between a company and its external stakeholders. A. external |
E. community |
|
Online journals that are easier to personalize and update than conventional websites are referred to as ____________. A. wikis |
C. blogs |
|
Mina is using a blog to provide up-to-the minute information concerning a rumor about the sale of the company that has shareholders concerned. Mina is using the blog for _______________. A. anchoring the social media presence |
E. crisis communication |
|
Jabari is using the company blog to solicit feedback from customers and experts in the marketplace. Jabari is using the blog for ________________. A. market research |
A. market research |
|
Jim is designing a blog that will act as a central hub for the multiple threads of his company’s social media program. Jim is designing the blog for ______________. A. market research |
D. anchoring the social media presence |
|
Gloria is designing a blog that will respond to customer questions, offer tips and advice, and inform customers about new products. Gloria is designing the blog for ________________. A. project management and team communication |
C. customer support |
|
Emma is designing a blog that will keep employees informed about general business matters, from facility news to benefit updates. Emma is designing the blog for _______________. A. crisis communication |
E. internal company news |
|
Aiden is designing a blog that will allow many company employees and executives to share company news with both the general public and journalists via their blogs. Aiden is designing the blog for ________________. A. internal company news |
E. public relations and media relations |
|
Adam is designing a blog that will offer a way for people to toss around ideas and build on each other’s’ contributions. Adam is designing the blog for _______________. A. project management and team communication |
D. brainstorming |
|
Leo is designing a blog that will enhance communication across all levels of a company, giving senior managers a channel to communicate with employees and giving employees the chance to offer comments and ask questions. Leo is designing the blog for _______________. A.crisis communication |
D. employee engagement |
|
Ethan is designing a blog that will help current and potential customers understand and use his company’s products and services. Ethan is designing the blog for ______________. A. project management and team communication |
C. customer education |
|
Troy is designing a blog that will help connect people with similar interests. Troy is designing the blog for _____________. A. project management and team communication |
C. community building |
|
Raven is designing a blog that will provide a public forum for discussing legislation, regulations, and other broad issues of interest to her organization. A. crisis communication |
E. policy and issue discussions |
|
Christy is designing a blog that will let potential employees know more about her company, the people who work there, and the nature of the company culture. Christy is designing the blog for _______________. A. crisis communication |
B. recruiting |
|
A variation on blogging in which messages are sharply restricted to specific character counts is referred to as a _______________. A. mini blog |
C. microblog |
|
Tweets about ________ are considered the least valuable by Twitter followers. A. surprises |
C. complaints |
|
Which of the following actions will help you become a valuable wiki contributor? A. Take advantage of the sandbox. |
A. Take advantage of the sandbox. |
|
Which of the following are used to help readers move from one section of a report to the next, and among key points within sections? A. Preview sections |
E. Transitions |
|
Important topics are introduced by ________, which help readers prepare for new information; they are especially useful when the information is complex, unexpected, or unfamiliar. A. Headings |
E. Preview sections |
|
___________________ follow a section of content, summarizing the material just covered. A. Review sections |
A. Review sections |
|
When adapting to your audience, which of the following is true regarding style and tone? A. If you know your readers reasonably well and your report is likely to meet with their approval, you can adopt a formal tonelong dashprovided that doing so is acceptable in the situation and in your company’s culture. |
E. Use a more formal tone when your report will be sent to other parts of the organization or to outsiders, such as customers, suppliers, or members of the community. |
|
Will is preparing a report and he wants to make sure that his audience makes an informed decision. He wants to make sure that he tells his readers all that they need to knowlong dashno more, no lesslong dashand present the information in a way that is geared to their needs. Will is making sure that his content is ________________. A. documented properly |
C. complete |
|
Mia is preparing a report and she wants to make sure that she is presenting all sides of the issue fairly and equitably. Mia is making sure that her content is ________________. A. lengthy |
D. balanced |
|
Miriam is preparing a report and she wants to make sure that her sentences are uncluttered and contain well-chosen words. Miriam is making sure that her content is ________________. A. clear and logical |
A. clear and logical |
|
Which of the following content elements should be covered in the introduction of a report? A. methods and approaches |
C. scope |
|
Which of the following content elements should be covered in the body of a report? A. limitations |
C. analysis of action |
|
Which of the following content elements should be covered in the close of a report? A. definitions |
C. motivating action |
|
When using the direct approach (except for short reports), which of the following content elements should be covered in the close of a report? A. background |
C. summarization of key points |
|
When using the indirect approach which of the following content elements should be covered in the close of the report, (if you haven’t done so at the end of the body of the report)? A. background |
B. presentation of conclusion and recommendations |
|
Coleman is establishing the context, identifying the subject, and establishing the tone and the reader relationship. Coleman is working on the _____________ of his __________________. A. body; report |
E. introduction; report |
|
Pablo is presenting relevant information and supporting his recommendations or conclusions. Pablo is working on the _____________ of his A. body; report |
A. body; report |
|
Marta is spelling out exactly what should happen next and providing a schedule with specific task assignments. Marta is working on the _____________ of her __________________. A. introduction; report |
E. close; report |
|
Which of the following content elements should be covered in the introduction of a proposal? A. work plan |
C. solution |
|
Which of the following content elements should be covered in the body of a proposal? A. scope |
C. work plan |
|
Which of the following content elements should be covered in the close of a proposal? A. solution |
D. review of argument |
|
Kyle is identifying the problem that he intends to solve. Kyle is working on the _____________ of his __________________. |
C. introduction; proposal |
|
Ji is summarizing key points and emphasizing the benefits and advantages of her proposed solution. Ji is working on the _____________ of her __________________. A. close; proposal |
A. close; proposal |
|
Zara is describing her organization’s experience, personnel, and facilitieslong dashrelating it all to readers’ needs. Zara is working on the _____________ of her __________________. A. introduction; report |
B. body; proposal |
|
A fully developed "mini" version of the report is referred to as a(n) _________________. A. draft |
C. executive summary |
|
What is the correct order of the four tasks you need to complete after you have finished your first draft? A. distribute, proofread, revise, and produce |
B. revise, produce, proofread, and distribute |
|
A plain sheet of paper that has only the title of the report on it is referred to as the __________________________. A. table of contents |
D. title fly |
|
When creating a Request for Proposal (RFP), the __________ section should contain everything you expect from potential vendors. A. requirements |
A. requirements |
|
After you get a general sense of your subject area, create a(n) _____________________ that outlines the problem or purpose of your research. This can be the decision you need to make or the conclusion you need to reach at the end of the process. A. statement of purpose |
C. problem statement |
|
Research that has previously been conducted for another purpose is referred to as _______________ research. A. primary |
E. secondary |
|
Chante is conducting research and she is determining if the source of her information is established and has a reputation for accuracy. Which question regarding research material is she trying to answer? A. Is the author credible? |
E. Does the source have a reputation for honesty and reliability? |
|
Eusun is conducting research and he is determining the source of the information. He is particularly concerned since the information consists mainly of projections, interpretations, and estimates. Which question regarding research material is Eusun most concerned with? A. Is the author credible? |
D. Can the material be verified independently? |
|
The most familiar search tools are ____________. A. Online databases |
C. General-purpose search engines |
|
Which of the following help address the challenge of the hidden Internet by offering access to newspapers, magazines, journals, electronic copies of books, and other resources often not available with standard search engines? A. Web directories |
D. Online databases |
|
Which of the following help overcome the differences among search engines by formatting your search request for multiple search engines, making it easy to find a broader range of results? A. Online databases |
E. Metasearch engines |
|
Which of the following use human editors to categorize and evaluate websites? A. General-purpose search engines |
E. Web directories |
|
LiveBinders is an example of a(n) _______________. A. curation site |
D. research and content manager |
|
It makes sense to start with ____________________ research because it can save you considerable time and money, although you may have to pay to see someone else’s results. A. sponsored |
E. secondary |
|
Which of the following is an example of a secondary research resource? A. Focus group held for current project |
B. Online periodicals searched for current project |
|
Many organizations have a(n) __________ that acts as a repository of research results created for other projects. A. knowledge management system |
A. knowledge management system |
|
According to the ___________________ doctrine, you can use other people’s work only as long as you don’t unfairly prevent them from benefiting as a result. A. fair use |
A. fair use |
|
Research that involves the collection of new data through surveys, interviews, observations, experiments, and other techniques is referred to as ___________ research. A. third-party |
D. primary |
|
If secondary research can’t provide the information and insights you need, you may need to gather the information yourself with ______________ research. A. secondary |
E. primary |
|
________ are among the most common types of primary research for business writing. A. Interviews |
A. Interviews |
|
A survey is considered to be ________ if it would produce identical results if repeated under similar conditions. A. reliable |
A. reliable |
|
A survey is considered to be ___________ if it measures what it is supposed to measure. A. specific |
D. valid |
|
____________ questions elicit a specific answer, such as yes or no. A. Specific |
C. Closed |
|
____________ questions solicit opinions, insights, and information. A. Specific |
B. Open-ended |
|
When you reproduce content exactly as you found it, citing the source of the material, you are _____________. A. quoting |
A. quoting |
|
The _____________ is the sum of all the items in the group, divided by the number of items in that group. A. mean |
A. mean |
|
The number that appears more frequently than any other in a set of numbers is the ________. A. mode |
A. mode |
|
The simultaneous change in two variables, for instance, units sold increasing as product reliability increases, is called ________. A. correlation |
A. correlation |
|
The logical interpretation of facts in a report is called a(n) __________. A. observation |
B. conclusion |
|
Which of the following is true regarding routine requests? A. Be general when making a routine request. |
D. Much of the vital communication between a company and its customers is about routine matters. |
|
Kali is explaining her request. She is working on the ___________ of her message. A. opening |
B. body |
|
Rohana is using the direct approach and she is requesting specific action. Rohana is working on the _____________ of her message. A. body |
B. close |
|
Ariana is including an expression of gratitude in her message. Ariana is working on the __________ of her message. A. first sentence |
E. close |
|
Traci is using the opening of her message to trigger the reader’s memory of the relationship they had, the dates of their association, and any special events or accomplishments that might bring a clear and favorable picture of her to mind. Traci is ___________________________________. A. making a claim |
B. requesting a letter of recommendation |
|
Amar is sending a formal complaint to a company because the product he purchased is faulty and he is not satisfied. Amar is ________________________. A. issuing a grievance. |
C. making a claim |
|
Jeremy is requesting a settlement of a claim. Jeremy is ______________________. A. issuing a grievance. |
E. requesting an adjustment |
|
Antonio is writing a request for a letter of recommendation. He is clearly stating why the recommendation is required. Which part of the message is Antonio working on? A. appendix |
E. opening |
|
Liam is writing a request for a letter of recommendation. Liam is expressing his appreciation for the letter and including the full name and address of the person to whom the letter should be sent. Which part of the message is Liam working on? A. first sentence |
B. close |
|
Jin is requesting an adjustment. She is providing a complete, specific explanation of the details of the problem. Which part of the message is Jin working on? A. body |
A. body |
|
Jackie is requesting an adjustment. She is politely requesting specific action that needs to be taken. Jackie is working on the ____________ of her message. A. body |
B. close |
|
When sending routine replies and positive messages you should use the __________ approach. A. informal |
B. direct |
|
When sending routine replies and positive messages you should place your main idea in the _____________of the message. A. last sentence |
B. opening |
|
When sending routine replies and positive messages you should explain all the relevant details idea in the _____________ of the message. A. body |
A. body |
|
Highlighting a benefit to the reader should be done in the _________ of the message. A. body |
E. close |
|
If a request for information or action is a simple yes or some other straightforward information, the __________ approach is appropriate. A. informal |
B. direct |
|
Anya is composing a message that includes information regarding the nature of her relationship with a former employee. What type of message is she writing? A. Granting a claim |
E. Responding to a request for a recommendation |
|
Caleb is preparing a message that sympathizes with the customer’s frustration. Caleb is _______________________________. A. responding to a request for an adjustment |
A. responding to a request for an adjustment |
|
Greg is preparing a message about a project update. Greg is __________________________. A. filing a claim |
B. preparing a routine informational message |
|
When announcing good news, you should use the __________ approach. A. specific |
E. direct |
|
A press release is also known as a _________ release. A. newspaper |
E. news |
|
A brief personal message written to comfort someone after the death of a loved one is referred to as a(n) ____________ letter. A. reference |
B. condolence |
|
When writing a letter of condolence, you should __________________________. A. include trite sayings that you may have heard or read |
C. keep it short, simple, and sincere |
|
Isaac is sending a message to an employee that recently got married. Isaac is sending a message of __________________________. A. congratulations |
A. congratulations |
|
A specialized document used to share relevant information with the media is known as a __________ release. A. public |
B. press |
|
Which of the following is an example of negative phrasing? A. We acknowledge that our service did not meet your expectations. |
B. The report you wrote doesn’t make any sense. |
|
Which of the following is an example of positive phrasing? A. The information on this statement is completely wrong. |
B. Please confirm the receipt of the bill and remit payment. |
|
Experts advise that bad news for employees should be delivered __________ whenever possible. A. via certified mail |
C. in person |
|
If the bad news might come as a shock, it is best to use the ______________ approach. A. targeted |
E. indirect |
|
If the situation is an emergency, or if someone has ignored repeated messages, the ___________ approach can help you get attention quickly. A. specific |
C. direct |
|
For minor or routine scenarios, the ___________ approach is nearly always best. A. informal |
D. direct |
|
The ______________ approach is fine for many business situations in which people understand the possibility of receiving bad news. A. direct |
A. direct |
|
Vera is composing a negative message by opening with the bad news. Vera is using the _______________ approach. A. informal |
E. direct |
|
Tino is composing a negative message by opening with a buffer. Tino is using the _______________ approach. A. indirect |
A. indirect |
|
Which of the following actions is best when offering a choice between alternatives or asking the reader to take some action? A. Avoid an uncertain conclusion. |
A. Avoid an uncertain conclusion. |
|
The ____________ approach helps readers prepare for the bad news by presenting the reasons for it first. A. informal |
E. indirect |
|
A neutral, noncontroversial statement that is closely related to the point of the message but doesn’t convey the bad news is referred to as a(n) _____________. A. fact |
B. buffer |
|
A poorly written buffer can ________________. A. assure the reader of your attention to the request |
B. trivialize the reader’s concerns |
|
Employees who express concerns of unethical or illegal behavior within their companies to outside authorities, after attempting to go through normal channels at work, are known as __________. A. moles |
B. whistle-blowers |
|
The ____________ approach works best for most routine negative responses. A. direct |
A. direct |
|
The ____________ approach works best when the stakes are high for you or for the receiver, when you or your company has an established relationship with the person making the request, or when you’re forced to decline a request that you might have accepted in the past. A. direct |
B. indirect |
|
Customers who make a claim or request an adjustment tend to be emotionally involved, so the ___________ approach is usually the better choice when you are denying such a request. A. direct |
B. indirect |
|
Which of the following would be considered to be a routine negative announcement? A. A loss of a major contract |
D. A change in lunchtime hours |
|
Which of the following is recommended when making negative announcements? A. Don’t give each audience time to react |
D. When necessary, seek expert advice |
|
Kenya makes sure that her company uses available technologies to listen to what people are saying. Which strategy is Kenya using to respond to negative criticism? A. Ignore negative feedback |
E. Monitor the conversation |
|
Sang makes sure that her company has an active, mutually beneficial relationship with customers and other interested parties so that they are less likely to be attacked unfairly online and more likely to survive such attacks if they do occur. Which strategy is Sang using to respond to negative criticism? A. Evaluate negative messages |
C. Engage early, engage often |
|
The key to successful communication efforts during an emergency is having a(n) ________________ management plan. A. direct approach |
E. crisis |
|
It is usually advised to take the _____________ approach when you have to convey bad news to individual employees or potential employees. A. indirect |
A. indirect |
|
When sending refusals to other employers who have requested information about a former employee of yours, your message can be brief and ____________. A. targeted |
B. direct |
|
Which of the following is recommended when rejecting a job applicant? A. Close with a courteous expression of appreciation for having applied. |
D. Convey the negative news politely and concisely. |
|
The attempt to change an audience’s attitudes, beliefs or actions is referred to as ________________. A. coaxing |
B. persuasion |
|
The age, gender, occupation, income, education, and other quantifiable characteristics of the people you’re trying to persuade are referred to as _______________. A. demographics |
A. demographics |
|
The combination of forces that drive people to satisfy their needs is referred to as _______________. A. inspiration |
E. motivation |
|
Most persuasive messages use the _______________ approach. A. formal |
D. indirect |
|
If you are a highly regarded technical expert with years of experience, you might use the _____________ approach in a persuasive message to top executives. A. direct |
A. direct |
|
If you aren’t well known and therefore need to rely more on the strength of your message than the power of your reputation, the _________ approach will probably be more successful. A. formal |
D. indirect |
|
Which of the following techniques is recommended for composing a successful persuasive message? A. Provide subjective evidence for the claims and promises you make. |
D. Display your willingness to keep your audience’s best interests at heart. |
|
The AIDA model is tailor-made for the ___________ approach. A. formal |
E. indirect |
|
A(n) ______________appeal draws on feelings or audience sympathies rather than on facts, figures, and rational arguments. A. rational |
B. emotional |
|
A(n) _____________________ appeal calls on reasoning and evidence. A. emotional |
C. logical |
|
To persuade your boss to hire additional customer support staff, you might point to industry surveys that show how crucial customer satisfaction is to corporate profits. This is an example of _________________ reasoning. A. rational |
B. deductive |
|
To convince your team to change to a new manufacturing process, you could point out that every company that has adopted it has increased profits, so it must be a smart idea. This is an example of _____________ reasoning. A. inductive |
A. inductive |
|
To convince management to add chat room capability to the company’s groupware system, you could explain that it is like a neighborhood community center, only online. This is an example of using __________________ to make a logical appeal. A. inductive reasoning |
E. analogy |
|
To avoid faulty logic, you should follow which of these guidelines? A. Avoid mistaken assumptions of cause and effect. |
A. Avoid mistaken assumptions of cause and effect. |
|
Which of the following is true regarding persuasive arguments? A. One should resist compromise |
D. The "soft sell" approach can be quite effective |
|
The bulk of your persuasive business messages will involve ______________. A. claims |
E. requests for action |
|
A persuasive ________ involves trying to change your audience’s feelings or beliefs on a subject, without asking them for action at this point. A. request for compliance |
E. presentation of ideas |
|
In order to be effective, a persuasive ________ should include a thorough and detailed review of the facts, and be written in a positive and confident tone that indicates you deserve to be satisfied with every transaction. A. request for compliance |
C. claim |
|
________ messages guide possible customers through the purchasing process, but don’t ask them to make an instant decision. A. Informational |
B. Marketing |
|
_________ messages encourage potential buyers to make an immediate purchase decision. A. Topical |
C. Sales |
|
The most attractive features of a product are referred to as ____________. A. product aspects |
D. selling points |
|
The term used to describe what the user experiences or gains from the product is referred to as the product _____________. A. attributes |
E. benefits |
|
The first step in preparing successful marketing and sales messages is ____________________. A. analyzing audience needs |
A. analyzing audience needs |
|
Steven is using the AIDA model for writing a conventional marketing and sales message. The final step in this process is ____________________. A. following up after the sale |
B. motivating action |
|
A business is using the illegal tactic of ____________________ if it advertises a good it doesn’t intend to sell and then tries to sell another, more expensive product. A. dumping |
D. bait-and-switch |
|
Which of the following are online presentations that people either view live or download later from the web? A. Videocasts |
B. Webcasts |
|
After analyzing the audience’s experience, which of the following should you do to predict the audience’s probable reaction to your presentation? A. Analyze whether everybody has the same background and level of understanding. |
E. Consider whether the audience has any biases that might work against you. |
|
Which of the following should you do to gauge the audience’s experience? A. Think about the mix of general concepts and specific details you will need to present. Also, analyze whether everybody has the same background and level of understanding. |
A. Think about the mix of general concepts and specific details you will need to present. Also, analyze whether everybody has the same background and level of understanding. |
|
What should you do to determine the audience size and composition? A. Determine what the audience already knows about the subject |
D. Analyze the mix of organizational positions, professions, language fluencies, and other demographic factors that could influence your content and delivery choices. |
|
Which type of presentation is like a printed document because it is outlined like a traditional message and follows a predetermined flow from beginning to end? A. Predefined |
D. Linear |
|
A ___________ presentation allows the presenter the option to move back and forth between topics and up and down in terms of level of detail. A. nonlinear |
A. nonlinear |
|
The best-known nonlinear presentation software is _______________. A. Microsoft Access |
D. Prezi |
|
Linear presentations are best suited for which of the following? A. Presentations designed to explore complex visuals. |
D. Presentations in which you want to convey your message point by point or build up to a conclusion following logical steps. |
|
The ___________ approach is appropriate when the subject of your presentation involves routine information or good news. A. informal |
B. direct |
|
Which approach is suggested when the subject of your presentation involves negative news or persuasion? A. Targeted |
B. Indirect |
|
You should ________ if you’re speaking to a large group, or if the event is important. A. use a casual style to encourage audience participation |
B. establish a more formal atmosphere |
|
Masai is developing a question intended to get his audience thinking about his message. Which part of the presentation is Masai currently developing? A. introduction |
A. introduction |
|
Ty is developing his presentation by ensuring that he shows how the subject is related to ideas that the audience members already understand. Which part of the presentation is Ty currently developing? A. summary |
D. body |
|
Nidia is restating her main points, emphasizing what she wants her listeners to do and think. Which part of the presentation is she delivering? A. close |
A. close |
|
__________ is usually the best method for delivering your presentation. A. Memorizing the entire content |
B. Speaking with the help of an outline or note cards |
|
Allen has decided to modify his presentation for the online format by allowing an additional hour before he starts the presentation. What is Allen doing to ensure a successful online presentation? A. Allen is keeping his presentation as simple as possible. |
E. Allen is allowing plenty of time for everyone to get connected and familiar with the screen they’re viewing. |
|
Jack realizes that his online presentation has all of the challenges of other presentations, with the additional burden of operating the presentation system while he is talking. What should Jack do to address this issue and ensure a successful online presentation? A. Jack should send preview study materials ahead of time. |
B. Jack should rehearse using the system live. |
|
Kurt is preparing for an online presentation by breaking complicated slides down into multiple slides. What is Kurt doing to ensure a successful online presentation? A. Kurt is sending preview study materials ahead of time. |
B. Kurt is keeping his presentation as simple as possible. |
|
Avi is preparing for an online presentation by using SlideShare. What is Avi doing to ensure a successful online presentation? A. Avi is using the backchannel. |
D. Avi is sending preview study materials ahead of time. |
|
The ________ is a social media conversation that takes place during a presentation, in parallel with the actual presentation. A. backchannel |
A. backchannel |
|
Which of the following is a free service that helps you monitor comments from the audience by organizing tweets by hashtag and other variables? A. Tweeter |
B. TweetDeck |
|
By scheduling "Twitter breaks" during your presentation so that you can review comments and respond as needed, you are ________. A. avoiding having to monitor the backchannel while you are speaking |
A. avoiding having to monitor the backchannel while you are speaking |
|
Kevin is explaining to his audience the guidelines under which he welcomes feedback and questions. What is Kevin doing? A. Automatically tweeting key points from his presentation while he speaks |
B. Establishing expectations with his audience |
|
Mason has created a website for his presentation so that people can access relevant resources during or after the presentation. What has Mason done? A. Integrated social media into the presentation process |
A. Integrated social media into the presentation process |
|
Which of the following would Jerome do after the presentation is over? A. Tweet key points from his presentation while he spoke |
C. Review comments point by point to improve his presentation |
Share This
Flashcard
