Mcdonald’S

Introduction Marketing environment refers to the external forces and factors that affect the company’s ability to develop and maintain successful transactions and relationships with target customers. Marketing environment classified into two categories i.e. MICRO ENVIRONMENT MACRO ENVIRONMENT MICRO ENVIRONMENT The environment which is close to the company that affects, positively or negatively and it creates…

Introduction McDonalds is one of the largest fat food retailer in the United States as well as globally. It has more than 32,000 restaurants in 119 different countries. McDonalds have more than 69 million costumers each day (McDonalds.com, 2013). I am interested in analyzing McDonald’s structure design in order to sustain competitive in local and…

Introduction A mission statement assessment is a promise a company gives to its self. It reflects and shows the purpose of a company to an excellent point seeing where it is heading. Before a company sets this goal, they should consider asking themselves whether their mission was to satisfy their customers thus also discovering their…

Introduction   McDonald’s is an American fast food restaurant and hamburger chain which was founded as a barbecue restaurant and was operated by Richard and McDonald (Wiersema & Beck, 2011). It is one of the world’s largest restaurant chains today. Primarily, it sells the hamburger, chicken products, French fries, cheeseburgers, soft drinks, breakfast items, wraps,…