Business

Lego is a plastic toy manufacturing company owned by the Lego group. It makes pieces which can be assembled together to make different objects such as working robots, buildings and vehicles. Corporate Social Responsibility (CSR) is the day to day actions that companies undertake based on the evaluation of how their actions affect the environment…

Strategic Approach and Performance of the LEGO Organizations Background LEGO is a plastic toy manufacturing toy company that was founded in 1932 by Ole Kirk Christiansen. Its headquarters are in Billund, Denmark. The company specializes in interlocking toy bricks since 1949 (Jensen, 2013, 544-548). Before, most of their toys were made from wood. The toy…

The Lego Group is a family-owned Danish toy making company which has its headquarters in Billund, Denmark. It has slightly over 12000 employees worldwide. In terms of sales, the Lego Group is among the top five toy manufactures in the world. The company’s main focus is the Lego bricks. However, it has a portfolio of…

Lego, Sustainable Logistics, and Operations The main idea of JIT (Just in Time) production or lean one is its emphasis to eliminate waste from the manufacturing process. Lean production is all about doing more with less. This is in a shorter time, minimal inventory, space, labour, and other resources. Batch production, on the other hand,…

Lego Group Manufacturing Strategy The Usage of 3D Printing In the Brick Toys Manufacturing Economically, the implementation of the 3D printing ideologies minimizes both the production costs and the overall costs. The aspect is evident in the duration between the time of production and the time the manufactured products reach the market. The conceptualization and…

Who are Lego’s key stakeholders? The major stakeholders of the LEGO Company are the children around the world, who form its clientele and whose parents are ready to buy the Lego products. What are some of the short and long term issues facing the company? (What are the main strategic options for dealing with the…

In 1932, Ole Kirk Cristiansen, a Danish carpenter, founded the LEGO Group. Unlike LEGO that we know nowadays as a leading global manufacturer of toys, at that time, it was a small woodworking shop where Cristiansen, together with his son Godtfred, produced ironing boards, stepladders, and wooden toys. By the end of 1930s, LEGO factory…

Executive Summary   In today’s hyper-competitive market, it takes creativity, innovation and excellent strategy execution to gain and maintain a competitive advantage. In this light, this paper examines how LEGO can enter the UK toy markets and gain an edge over the other competitors in the industry.   To accelerate LEGO’S position in the market, the…

Introduction The following is a case study of Zappos, an online shoe retailer and a subsidiary of Amazon. Zappos is one of the biggest companies that have applied holacracy to govern their organizational structure. The outcome of the adoption of this organizational behavior has been mixed with some other people preferring the results while others…

Introduction I selected Zara to be the topic of my strategic management individual assignment. I’ve chosen this topic because Zara is one of the leading companies in the fashion industry and they follow strategies that give them competitive advantage over other competitors like: MANGO, NEXT, GAP, H&M. In this paper I’m going to discuss the…