Trademark

Introduction Woolworths has the biggest supermarket chain in Australia and is owned by the Woolworths Limited. Woolworths Limited was established in 1924 with the initial store opening in Sydney’s Imperial Arcade. Its opening advertisement claimed that every city required the Woolworths and thus everybody needed a handy place where good things were cheap (Karen Plunkett-Powell,…

1. Introduction Coca Cola was founded by Dr. John Pemberton, a pharmacist from Atlanta, Georgia in May, 1886. (inventors.about) Coca Cola has achieved a strong and substantial growth in the past 120 years. The table below details the rapid growth of Coca Cola from a small glass of soda beverage to the most popular can…

Executive Summary Business success is highly dependent on its retail mix, as a strategy to compete effectively in the market. Variables in the retail ix including pricing, location, promotion, store layout and design, visual merchandising and customer service among others should therefore be well designed in order to develop a higher niche among competitors. This…