Southwest Airlines

1. INTRODUCTION The current paper attempts to underpin various frameworks that presented in strategy management literatures that would better improve the overall performance of the firms. The paper first discusses the case of southwest airlines, the first successful low-cost carrier in USA. Two problematic situations have considered from southwest Airlines cause experiences, which was to…

Introduction The airline industry has experienced a series of drastic changes in brand communication and marketing strategies. The level of competition in the sector has increased significantly especially given the existent airline industry liberalization. The environmental dynamics resulting from fluctuations in the prices of oil and inconsistent regulation as well as other social and economic…

Introduction Although both of these businesses deal with transport in the form of flight, they can be compared in many ways. We can get the similarities and differences between these two airlines. The headquarters of the United airline is in Chicago while the one for Southwest Airlines at the grounds of Dallas. Each of the…