Retail

Introduction The following is a case study of Zappos, an online shoe retailer and a subsidiary of Amazon. Zappos is one of the biggest companies that have applied holacracy to govern their organizational structure. The outcome of the adoption of this organizational behavior has been mixed with some other people preferring the results while others…

Introduction Woolworths has the biggest supermarket chain in Australia and is owned by the Woolworths Limited. Woolworths Limited was established in 1924 with the initial store opening in Sydney’s Imperial Arcade. Its opening advertisement claimed that every city required the Woolworths and thus everybody needed a handy place where good things were cheap (Karen Plunkett-Powell,…

Introduction Walmart store Inc. is not only the retail giant, but also is the largest grocery chain in the world. Walmart store Inc. was founded in 1962. Samuel Walton and his brother J.L. Walton open their first Walmart Discount City in Rogers, Arkansas (Walmart History, 2010). For Walmart store Inc., their common mission is: “Save…

Introduction The Kroger company is a retailer based in the United States and was founded by Bernard Kroger back in 1883.It is one of the largest retailer supermarket chain according to its revenue contribution. Behind Walmart, it is the largest of all other general retailers in U.S. It operates via its subsidiaries that consist of…

INTRODUCTION   Diversification is a form of growth marketing strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the corporate level. At the business unit level, it is most likely to expand into…

Introduction Nike produces a wide range of sports equipment. Their first products were track running shoes, tennis, soccer, and wrestling & basketball shoes. They currently also make jerseys for a wide range of sports including track & field, football, baseball, tennis, soccer, lacrosse, basketball and cricket. The most recent additions to their line are the…

Introduction Meaning: in the field of marketing, channels of distribution indicates routes or pathways through which goods and services flow, or more from producers to consumers. We can define formally the distribution channels as the set of interdependent marketing institutions participating in the marketing activities involved in the movement the flow of goods or services…

Introduction Stakeholders are a person, group or organization that concern in an organization and the actions of stakeholders can affect the organization as well as the organizational actions affect to the stakeholders also. The different type of stakeholders has different types of requirement and identification of their requirement is more important because stakeholders are the…

Introduction   JB Hi-Fi business is a New Zealand and Australian retailer that sells home appliances, hardware/electronics, CDs, DVDs, Blu-rays and video games. The corporation is headquartered in Melbourne with a workforce of more than 7,800 employees. Currently, the retailer has approximately 112 stores including Tasmania, Australian Capital Territory, Victoria and New South Wales. It…