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Introduction The aim of this report is to discuss about managers applying Reinforcement theory to shape and reshape employee behaviors to overcome the restraining forces of change. Managers can apply reinforcement theory to motivate the employees of the organization and to understand the needs of the workers and treat them equitably and motivate them by…

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Introduction In the fierce era of competition, organizations nowadays are more emphasizing on the management of Human Resources (Robert. L, 2008). Motivation; a key strategy in Human Resource Management has helped practitioners largely enough to subject the term “Motivation” for a discussion. Steers et al. (2004), asserted that employee motivation plays a vital role in…

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