Pepsi

INTRODUCTION Mountain dew is the brand of PEPSI. It falls in the citrus segment of carbonated soft drink (CSD).it was first launched in Pakistan in the year 2001 but it was a failure. In the year 2003 it was re- launched along with massive promotional campaigns, it was a huge success. Mountain dew enjoyed the…

Introduction The key strategy was to associate Mountain Dew with the exhilarating intensity of life’s most exciting, fun adventures. The objective was to expand appeal of Mountain Dew to new users while reinforcing it among current users. PepsiCo wanted to position Mountain Dew as the great tasting carbonated soft drink that exhilarates like no other…

ACKNOWLEGEMENT I am thankful to Mr. KRISHNA GOPAL for providing me the task of preparing the Term Paper on COMPANY’S PRODUCT LINE AND PRODUCT MIX RELATION. We at Lovely believe in taking challenges and the term paper provided me the opportunity to tackle a practical challenge in the subject of MARKETING MANAGEMENT. This term paper…

Introduction John Leonard should have known that it was an example of “puffery” and that winning a Harrier Jet was not a realistic prize option and therefore Pepsi is not liable for providing the promised prize in this context. The pursuit of the Harrier Jet by John Leonard is a classic case of how to…