Organizational Culture

Introduction Marketing environment refers to the external forces and factors that affect the company’s ability to develop and maintain successful transactions and relationships with target customers. Marketing environment classified into two categories i.e. MICRO ENVIRONMENT MACRO ENVIRONMENT MICRO ENVIRONMENT The environment which is close to the company that affects, positively or negatively and it creates…

Introduction   Organizational behaviour is a learning that examines the collision that individual, group and structures have on behaviour within business for the purpose of applying such information toward getting better an organization’s effectiveness. An understanding of organizational behaviour is valuable for improving human behaviour in encouraging direction, on the one hand and the whole organization environment, on…