New Product Development

Introduction Universal Music Group is the world’s leading music company with fully owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, the industry’s leading global music publishing operation. Universal Music Group’s record labels include Arista, Nashville, Bluebird, Jazz BNA Records, and Burgundy Records. They also own Columbia Records,…

Introduction Ansoff matrix is a four-point grid showing the relationship of a company’s products with its market and the various options the company can take as it charts its course. Ansoff analyses are commonly employed by established businesses which have the financial capability to move forward and are looking for the right strategies to take…

INTRODUCTION   Diversification is a form of growth marketing strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the corporate level. At the business unit level, it is most likely to expand into…

Introduction Nike is a multinational corporation whose headquarter is located in Beaverton, Oregon.  It is among the top suppliers of apparel, sports equipment and athletic shoes in the world. It manufactures, designs, develops and markets apparel, footwear, accessories, equipment and provides services worldwide. It has more than seventy thousand employees worldwide, with revenue of more…

ACKNOWLEGEMENT I am thankful to Mr. KRISHNA GOPAL for providing me the task of preparing the Term Paper on COMPANY’S PRODUCT LINE AND PRODUCT MIX RELATION. We at Lovely believe in taking challenges and the term paper provided me the opportunity to tackle a practical challenge in the subject of MARKETING MANAGEMENT. This term paper…