Marketing Research

External Factor Evaluation (EFE) Matrix Key External Factors Weight Rating Weighted Score Opportunities Increasing Population 0.07 3 0.21 Exposure to the outside world 0.05 2 0.12 Increased campaigns on god parenting 0.06 4 0.24 Good economy leading to stable business 0.05 2 0.10 Technological advancement 0.07 1 0.7 Changing taste among children 0.6 3 0.18…

Introduction For this assignment, our group chose to work with KIKO MAKE UP MILANO, an Italian professional cosmetics brand. KIKO operates through a chain of single brand stores of property (they are not franchised). There are over 450 points of sale in Europe. KIKO products, including make-up, creams and accessories with a creativity that is…

Introduction There are two kinds of resources or each company, tangible and intangible assets, they all play important role in fast paced technology markets. When a company foundation, it most depends on tangible , after this if the company want to be better in the market , at this time intangible become most important. (Buzzle…

Introduction   Beats by Dre is a North American company, founded in 2008 by Dr. Dre and Jimmy Iovine, recently purchased by Apple Inc. for $3 billion in cash and stock deal (Hughes, 2014). The now called Beats Electronics had an annual sales revenue of US$1.5 billion in 2015 (Sisario, 2014), and its primary market…