Marketing Management
External Factor Evaluation (EFE) Matrix Key External Factors Weight Rating Weighted Score Opportunities Increasing Population 0.07 3 0.21 Exposure to the outside world 0.05 2 0.12 Increased campaigns on god parenting 0.06 4 0.24 Good economy leading to stable business 0.05 2 0.10 Technological advancement 0.07 1 0.7 Changing taste among children 0.6 3 0.18…
1. Describe the concept of a Distribution Channel and what is a VMS (Vertical Marketing System)? A marketing channel is a series of marketing organizations that leads a product from producer to final user. A distribution channel consists of firms that have combined for their common good. Each channel member depends on the others. Distribution…
Introduction Video game world is fast growing with GameStop being the largest retailer. It sells both old and new software and hardware, accessories that can be used to play games in your PCs, game consoles, action figure, DVDs, Strategies guide and other gaming merchandise. To ensure that the corporation retains its status, it is appropriate…
Introduction Ansoff matrix is a four-point grid showing the relationship of a company’s products with its market and the various options the company can take as it charts its course. Ansoff analyses are commonly employed by established businesses which have the financial capability to move forward and are looking for the right strategies to take…
Introduction Apple (I phone) is one of the multinational leading company introducing tremendous technology gadgets day by day. In all over the world, this UK based company has introduced its products. Recently, Apple has a pronouncement of development of “super tablet” computer. Market researches show that customers’ demands are high for this new technology item….
Part 1- Internal/External Fit Introduction Established in 1886, the Coca Cola Company operates in more than 200 countries & markets more than 500 brands & 3,300 beverage products. The Coca Cola Company explains its operations system this way. “We are a global business that operates on a local scale in every community we do business”…
Introduction For this assignment, our group chose to work with KIKO MAKE UP MILANO, an Italian professional cosmetics brand. KIKO operates through a chain of single brand stores of property (they are not franchised). There are over 450 points of sale in Europe. KIKO products, including make-up, creams and accessories with a creativity that is…
Introduction In the early 40s Dove shaped the formula for the future Dove bar, the brand’s first mild soap. It is then refined into the Dove Beauty Bar. In 1957, the product is launched onto the market. The latter meets a quick success and is rapidly recommended by skin specialist. Thanks to its inner qualities,…
ACKNOWLEGEMENT I am thankful to Mr. KRISHNA GOPAL for providing me the task of preparing the Term Paper on COMPANY’S PRODUCT LINE AND PRODUCT MIX RELATION. We at Lovely believe in taking challenges and the term paper provided me the opportunity to tackle a practical challenge in the subject of MARKETING MANAGEMENT. This term paper…
