Competition

Introduction Universal Music Group is the world’s leading music company with fully owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, the industry’s leading global music publishing operation. Universal Music Group’s record labels include Arista, Nashville, Bluebird, Jazz BNA Records, and Burgundy Records. They also own Columbia Records,…

Introduction This analysis is intended to interpret and analyze the marketing strategy of Sony, Inc, television division. The plan will evaluate the marketing strategy of Sony Inc televisions in general. The plan will evaluate the use of information in marketing strategy, alignment with organizational strategy, global background in marketing planning and management of e-business in…

Introduction   McDonald’s is an American fast food restaurant and hamburger chain which was founded as a barbecue restaurant and was operated by Richard and McDonald (Wiersema & Beck, 2011). It is one of the world’s largest restaurant chains today. Primarily, it sells the hamburger, chicken products, French fries, cheeseburgers, soft drinks, breakfast items, wraps,…

Introduction   JB Hi-Fi business is a New Zealand and Australian retailer that sells home appliances, hardware/electronics, CDs, DVDs, Blu-rays and video games. The corporation is headquartered in Melbourne with a workforce of more than 7,800 employees. Currently, the retailer has approximately 112 stores including Tasmania, Australian Capital Territory, Victoria and New South Wales. It…