Brand Management
INTRODUCTION Diversification is a form of growth marketing strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the corporate level. At the business unit level, it is most likely to expand into…
From time to time we come across instances where businesses are not realizing their full potential when setting prices. Sometimes this can mean missed revenue, in other cases it can have a negative effect on the brand, sending a mixed message of what it stands for. In either case profits can be lost. In this study, we take…
Introduction Nike is a multinational corporation whose headquarter is located in Beaverton, Oregon. It is among the top suppliers of apparel, sports equipment and athletic shoes in the world. It manufactures, designs, develops and markets apparel, footwear, accessories, equipment and provides services worldwide. It has more than seventy thousand employees worldwide, with revenue of more…
INTRODUCTION Mountain dew is the brand of PEPSI. It falls in the citrus segment of carbonated soft drink (CSD).it was first launched in Pakistan in the year 2001 but it was a failure. In the year 2003 it was re- launched along with massive promotional campaigns, it was a huge success. Mountain dew enjoyed the…
Part 1- Internal/External Fit Introduction Established in 1886, the Coca Cola Company operates in more than 200 countries & markets more than 500 brands & 3,300 beverage products. The Coca Cola Company explains its operations system this way. “We are a global business that operates on a local scale in every community we do business”…
Introduction For this assignment, our group chose to work with KIKO MAKE UP MILANO, an Italian professional cosmetics brand. KIKO operates through a chain of single brand stores of property (they are not franchised). There are over 450 points of sale in Europe. KIKO products, including make-up, creams and accessories with a creativity that is…
Introduction Globalization is a tool that could help you nurture your business around the world (Tapper, 2000). When a company decides to go “global”, it will often experience an increase in profitability. However, not every business will benefit from globalization. Some organizations may experience a healthy growth in global market, but some organization will have…
Introduction Samsung Electronics is a South Korean multinationalelectronics and it has information technology headquarter in Samsung Town-Seoul. The assembly plants and sales networks are available in many countries around the world, thus Samsung has hired 160,000 employees. In 2009, the company has become world’s biggest electronic devices maker by surpassing the previous leader Hewlett-Packard. Its sales revenue in the areas of Liquid…
