Advertising Analysis

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INTRODUCTION Mountain dew is the brand of PEPSI. It falls in the citrus segment of carbonated soft drink (CSD).it was first launched in Pakistan in the year 2001 but it was a failure. In the year 2003 it was re- launched along with massive promotional campaigns, it was a huge success. Mountain dew enjoyed the…

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INTRODUCTION Promotion is one of the four elements of marketing mix (product, price, place, promotion). It is the communication link between the buyers and sellers for the purpose of informing, influencing, or persuading a potential buyer’s purchasing decision. Types of promotion Above the line promotion: Promotion in the media. For example (television, radio, newspapers, internet)…

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