Christian missionaries were revered men back in the colonial era. This is due to the fact that most of them left the comfort of their homes and home countries, coming all the way to new lands, where they had to contend with diseases and hostility (Okon, 2013). The evangelical mission came at a key time when the image of the West among Africans was shattered due to their exploitation in colonialism.
The first aspect that the evangelical missionaries use to attract converts was the impartiality shown. They encouraged positive cultural change through Western education, as well as preaching forgiveness and peace. However, although they preached peace, they were viewed, to some level, as colonialists. This is due to the fact that they depended on Western traders for upkeep, who exploited the Africans economically. Their protection also came from the Western soldiers, who really mistreated Africans. The Africans, enlightened about Christianity, but not convinced concerning the legitimacy of the Europeans, started their own churches.
The British implored the use of indirect rule over their protectorates in East Africa. This was a system where they integrated existing African leadership structures with their own. This protectorate was governed by the Imperial British East African Company, a privately sponsored company, tasked with the development of the protectorate (Bates, 2015). The Germans, on the other hand, used direct rule in which they imposed their own leaders, in total disregard of the existent structures. This led to resentment, resulting in rebellions such as the Maji Maji war, one of the fiercest resistance by Africans to colonization (Giblin, & Monson, 2010). Later on, the Germans were prompted to start adopting local existent leadership structures.