Visual Arts Chapter 10

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One of the most celebrated 19th-century artists, Henri de Toulouse-Lautrec, created posters for the famous dance hall called ________________.

The Moulin Rouge

The ________ first made it possible to devise a notice that could be reproduced in large numbers and distributed widely.

Printing press

Although symbols convey information and embody ideas, they have no meaning in themselves; their meaning is invented by __________; and the ideas they embody may change radically with time.

Cultural use

The ancient symbol from Chinese philosophy that embodies a worldview of mutual interdependence is the ________ symbol.

Yin yang

According to the author, graphic design as we know it today has its roots in two developments. They are the printing press and the _________________.

Industrial revolution

_________ & __________ was the graphic design team that developed the familiar set of symbols used today to communicate information across language barriers to international travelers.

Cook and Shanosky

A ________ is often the first and key element in creating a complete corporate identity.


An image created to accompany words is called an _____________


A designer’s blueprint for books and magazines and other works in print is called a ______


Cassidy Curtis’s Graffiti Archaeology is organized by ________ to effectively display its subject

Location and time

Graphic design used to be known as ________ art


The development of ________ in the 19th century introduced the widespread use of color in posters.

Color lithography

One of the most effective and easiest ways for a company to change its image is to redesign its _____


In 1525, with the advent of moveable type, ________ created a unified alphabet that could be mass-produced.

Albrecht Durer

Designing for the Web adds the potential for ________ reactions to choices made by a visitor to the site.

Motion and interactivity

The American graphic designer who created some of the most memorable logos for IBM, UPS, and ABC is

Paul Rand

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