Flashcards

A _____ is a business structure of interdependent organizations that reaches from the point of production to the consumer and facilitates the downstream physical movement of goods through the supply chain.​ a. ​market grouping b. common trade alliance c. ​retailer monopoly d. ​marketing channel marketing channel _____ negotiate with one another, buy and sell products,…

A break-even chart refers to a graphic presentation of a break-even analysis that shows when total revenue and total cost intersect to identify profit or loss for a given quantity sold. Apple iTunes has an advantage over Amazon as an online music supplier because it has a larger market share and has tied its iTunes…

<b>Q: Marketing expertise is gained:</b> a. Only through very careful study of relevant marketing success stories. b. By even the average person, who has a great deal of shopping experience. c. Typically through a comprehensive study of product failures. d. Only by large firms with many years of experience; it is practically impossible for entrepreneurial…

16. Services are usually provided through the application of _______ directed at people or objects. a) tangible and intangible products b) physical labor c) human or mechanical efforts d) ideas and other intangible efforts e) knowledge and technology C 17. In general, differences between goods and services are determined by the a) degree of labor…

new-product strategy a plan that links the new-product development process with the objectives of the marketing department, the business unit, and the corporation product development a marketing strategy that entails the creation of marketable new products; the process of converting applications for new technologies into marketable products brainstorming the process of getting a group to…

marketing research determining what information is needed and how that information can be obtained efficiently and effectively three functional roles of marketing research descriptive, diagnostics, and predictive marketing research objective the specific information needed to solve a marketing research problem; the objective should be to provide insightful decision-making information management decision problem a broad-based problem…

The new product development process usually starts with ________. idea generation Which of the following statements is most likely true about the new product development process? Customers, competitors, and suppliers are major sources of new product ideas. Which of the following is an internal source of new product ideas for a company? intrapreneurial programs Internal…

Convenience product a relatively inexpensive item that merits little shopping effort shopping product a product that requires comparison shopping because it usually more expensive than a convenience product and is found in fewer stores specialty product a particular item for which consumers search extensively and are very reluctant to accept substitutes unsought product a product…

Cross-promotion is most successful when Select one: a. one product is well-known and one product is less known. b. the firms have a prior marketing relationship. c. the two products appeal to the same target market. d. the promotion takes place over a very short time period. e. the two products are similar in price….

A customer orientation toward pricing implicitly invokes the concept of a. the income effect. b. profit. c. knowing the dimensions of the target market. d. positioning. e. value. value Which of the following markets is MOST likely to be characterized by oligopolistic competition in the United States? a. electrical service to the home b. men’s…

One of the benefits of marketing research is it reduces the uncertainty under which managers make decisions. T Marketing research should be used only to produce favorable recommendations for senior management to consider. F The marketing research process follows five steps, and to be effective, they must be followed in order without omitting any steps….

_____ is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. a. Secondary marketing b. Interactive marketing c. Business marketing d. High-level marketing e. Industrial marketing ANS: C This is the definition of business marketing. A product is defined as a business product rather than a consumer good…

Marketing research is best defined as a) the systematic design, collection, interpretation, and reporting of information to help marketers solve specific marketing problems or take advantage of market opportunities. b) a framework for the day-to-day management and structuring of information gathered by marketers. c) a continuous gathering of data for an organization to make marketing…

Generally, people buy one product or service instead of another because they perceive it to be a better value. t The buying process begins with a comparison of available alternatives. f The greater the difference between a consumer’s unsatisfied need and the desired state, the greater the need recognition will be. t Brenda wants a…

Which of the following is the best statement about markets? a. Markets are usually a good way to organize economic activity. b. Markets are generally inferior to central planning as a way to organize economic activity. c. Markets fail and are therefore not an acceptable way to organize economic activity. d. Markets are a good…

Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called ________. A) sales promotion B) direct marketing C) advertising D) personal selling E) public relations advertising Advertising is used mostly by ________. A) governments B) business firms C) social agencies D) independent professionals E) not-for-profit organizations…

1. Firms that primarily sell products view service as a method to maintain a sustainable competitive advantage. TRUE Services play a role in almost every firm’s strategy, even those that primarily sell products. 2. The marketing of services differs from the marketing of products because services are tangible and separable from the service provider. FALSE…

A A service is any intangible offering that involves a deed, performance, or effort that A. cannot be physically possessed. B. is high-priced. C. is supported solely through advertising. D. can be transformed into a physical product. E. offers benefits but not costs. B By providing good customer service, firms __________ their products or services….

Negotiation is defined as "working to reach an agreement that is satisfactory to either the buyer or the seller." False The foundation for win-win negotiations is a relationship with the customer built on trust and rapport. True Direct denial may be appropriate when a customer’s objection is based on misinformation. True If you believe in…

When overhead is allocated to every product using the same manufacturing overhead rate, this rate is called the departmental overhead rate false with increased competition, managers need more accurate estimates of product costs in order to set prices and to identify the most profitable products true using departmental overhead rates is generally less accurate than…

Which of the following jobs in a high tech company would be considered a high touch job? A. the warehouse staff who fulfill customers’ orders B.the bookkeepers who work in the company’s accounts payable department C.traveling sales reps who meet with the owners or managers of electronics stores D. the Web designer who designs and…

When a manager makes a decision based on the strong beliefs she already has, she is guilty of a prior- hypothesis bias. True You have surveyed all of your close friends, and they all prefer ice cream to frozen yogurt. Thus you should be confident that everyone prefers ice cream; that is, this is a…

Managers must be willing to make large, painful decisions to suddenly alter strategy True (One of the lessons of successful managers is that they must be willing to make large, painful decisions to suddenly alter strategy) In a world of rapid and discontinuous change, the ability to please nonmanagerial employees has been called the golden…

Planning is often called the primary management function because​ _____________. A. it establishes the basis for all the other things managers do B. first-level supervisors make the plans C. ​senior-level managers make the overall plan for the whole organization D. it is concerned first with means then with ends E. it happens first a ​Melanie,…

As organizations strive to obtain a competitive advantage, taking care of the customer is the__________. a.Golden Marketing Rule b.first law of business c.Employee Rule d.synergy focus e.Profit-Generating Code b. first law of business In seeking competitive advantage, the first law of business is to a.take care of your shareholders b.take care of your stakeholders c.take…

Strategic fit between two or more businesses exists whenever one or more activities comprising the value chains of different businesses are sufficiently similar to present opportunities to transfer competitively valuable expertise or technology or resources from one business to another and/or combine the related value chain activities of the separate businesses into a single operation…

1. Nike has come a long way from its humble beginnings. It has been able to outperform adidas in sales and become the undisputed leader in the athletic shoe and apparel industry. Which of the following statements accurately explains one of the main reasons for Nike’s success? A. It stopped spending money on celebrity endorsements…

In terms of strategy making, what is the difference between a one-business company and a diversified company? A. The first uses a business-level strategy, while the second uses a set of business strategies and a corporate strategy. B. The first uses a business-level strategy, while the second uses a corporate-wide strategy. C. The first uses…

From a strategy-implementing/strategy-executing perspective, a company’s operating budget should A) primarily be based on creating more core competencies than rivals have. B) be strategy-driven and based primarily on how much each organizational unit needs to carry out its piece of the strategic plan efficiently and effectively. C) be based on the resources needed to lower…

Ethical principles in business A) concern the behavioral guidelines a company’s top management and board of directors set for company personnel regarding "what is right" and "what is wrong" in conducting the company’s business. B) deal chiefly with the actions and behaviors required to operate companies in a socially responsible manner. C) are arrived at…

Balance Sheet Attempts to describe the financial condition of the firm at a point in time. Includes: Assets, Liabilities, & Equity – "net assets" what remains after deducting liabilities from assets.. Income Statement Presents the results of the operations of an entity over a peroid of time. Includes: Revenues, Expenses, Income, Gains & Losses Statement…

Technological progress has made it possible for firms such as Apple and Alivecor to develop small electronic devices, including smartwatches, smartphones, and products that can be attached to the smartwatches and smartphones, to serve consumers who have become more health conscious and wish to monitor various health conditions. These firms are reacting to which of…

When Congress established the Federal Reserve in 1913, its main responsibility was to make discount loans to banks suffering from large withdrawals by depositors Congress broadened the Fed’s responsibility since the 1930s as a result of the Great Depression. Which one of the following is not one of the monetary policy goals of the Fed?…

The circular flow model shows that households use income for: A) consumption, saving, and factor payments. B) consumption, taxes, and factor payments. C) taxes, saving, and factor payments. D) consumption, taxes, and saving. D) consumption, taxes, and saving In the circular flow diagram, firms receive revenue from the _____ market, which is used to purchase…

Many economists view the natural rate of unemployment as the level observed when real GDP is given by the position of the Long-Run Aggregate supply curve. There can be positive unemployment in this situation because.. Information is costly and rigidities always exit causing some types of employment ( frictional and structural) to occur even in…

1. Economic growth is best defined as an increase in: A. either real GDP or real GDP per capita. B. nominal GDP. C. total consumption expenditures. D. wealth in the economy. A. either real GDP or real GDP per capita. 2. Real GDP per capita is found by: A. adding real GDP and population. B….

Oxygenic photosynthesis is carried out by which of the following types of bacteria? bacteroidetes E. coli firmicutes cyanobacteria Streptococcus cyanobacteria What causes amoeboid feeding cells of cellular slime molds to aggregate into a large multicellular "slug" form? low nutrient levels proximity to other cells of the same species increased sunlight low moisture levellow nutrient levels…

Active listening Positive encouragement To listen actively, you should help the other person to speak, using attentive body language and encouraging words. Especially when they are uncertain, supporting them with nods, ‘yeses’ and eyebrows raised in anticipation can be very effective. Sometimes encouragement is best with silent attention, given them space in which to find…

Which of the following is NOT a type of attention? focused The term ________ refers to the ability to focus on a specific aspect of experience that is relevant to the task at hand while ignoring others that are irrelevant. selective attention Selective attention is _______, whereas divided attention is _______. focusing on one thing;…

On the preschool playground, which of the following couples is most likely to start playing together before the others? a Hispanic American girl and a Caucasian American boy b. an African American girl and a Caucasian American girl c. an African American boy and a Hispanic American girl d. a Caucasian American boy and a…

Children’s steady growth, brain maturation, and intellectual advances make middle childhood a time for more _____. independence Nine-year-old Akashia announces to her mother, "I am smart, nice, and friendly and I am so good at painting that one day I am going to sell lots of pictures." Akashia is referring to her _____. self-concept What…

The transition from adolescence to adulthood has been referred to as emerging adulthood, which occurs from approximately _____ years of age b. 18 to 25 All of the following are key features identified by Jeffrey Arnett as characterizing emerging adulthood, EXCEPT: a. stability. "Many emerging adults are optimistic about their future, and, for emerging adults…

An insurer must keep all sales materials for at least how long? 5 years All of the following statements are correct regarding Credit Life Insurace EXCEPT: A. Benefits are paid to the borrowers beneficiary B. The amount of Insurance permissible is limited per borrower C. Premiums are usually paid by the borrower D. Benefits are…

How does a continuous premium whole life policy differ from a limited pay whole life policy? A. The time period in which premiums will be paid B. The availability of cash value loans C. The availability of nonforfeiture options D. The settlement options A. The time period in which premiums will be paid What type…

The chance of loss without any possibility for gain is known as: Pure Risk When an insurer can no longer meet its financial obligations when they are due, the insurer is considered to be: Insolvent When can a representation be altered or withdrawn? Before the insurance is effected, but not afterwards A cause of loss…

Which of the following is true about license reinstatement? Reinstatement fees may be double the unpaid renewal fee What is the maximum period that an insurer would pay benefits in accordance with a Waiver of Premium rider? For the duration of the disability or the contract, depending on which ends first Which of the following…

The reassignment of a face that is familiar from another context to the scene of a crime is referred to as Unconscious Transference The process of having an eyewitness looking at one person or photograph at a time is referred to as _____ lineups Sequential The tendency for biased feedback to distort the memory of…

In asexually reproducing organisms, _______ cause(s) an offspring to be genetically different from its parent. a. genetic drift b. mutation c. directional selection d. recombination e. All of the above b The presence of pathogens tends to _______ the evolution of sexual reproduction because _______. a. favor; pathogens disrupt Muller’s ratchet b. disfavor; pathogens disrupt…

The nurse is caring for a client with breathing difficulty and is unable to auscultate any breath sounds on one side. Which action should be implemented first by the nurse? The priority care for clients with breathing difficulties who present with absent breath sounds is a needle thoracostomy. This procedure involves removing the fluid or…

Which responsibility of the nurse manager differs from the responsibilities of a nurse leader? Planning the budget What would the nurse state is a characteristic of an effective leader? Problem-solving skills Which model of ethics considers broad social issues and involves accountability to the overall institution? Social justice model Which theory related to leadership is…

A nurse leader is setting priorities for achieving success by using the simplest and fastest method of communication. Which rules and responsibilities does the nurse fulfill by this action? Correct 1 Maintaining balance 2 Building self-confidence 3 Generating self-motivation 4 Maintaining a positive attitude An effective leader maintains work-life balance in his or her own…

"That you want us to call him Nikhil." "That is correct." Mrs. Lapidus nods. "The reason being?" "That is our wish." "I’m not sure I follow you, Mr. Ganguli. Do you mean that Nikhil is a middle name? Or a nickname? Many of the children go by nicknames here. On this form there is a…

You have an executable file named ni that allows you to save a snapshot of your network information with the date and time into a log file. The file is in the /root directory, and /root is the current working directory. How would you run the executable file? (Select two.) ./ni /root/ni Which of the…

Which of the following statements best describe the purpose of the Filesystem Hierarchy Standard (FHS)? (select two) 1) during installation, software can determine the permissions of specific directories. 2) During installation, software can predict where to place configuration files. 3) Individual users can predict where to find system configuration files. 4) As users create files,…

1. Which nursing approach is best when caring for a client diagnosed with conversion reaction paralysis? 1. Give special attention to the paralyze limb. 2. Point out to the client the paralysis reflects anxiety. 3. Minimize the sick role and secondary gains. 4. Attempt to have the client move periodically. Answer: 3. Minimize the sick…

. Which of the following is a difference between projects and operations? a. Projects are undertaken to sustain an organization’s business whereas operations are not. b. Operations are undertaken to create unique products, services, or results whereas projects are not. c. Projects are temporary endeavors whereas an organization’s operations are ongoing in nature. d. Operations…

d Which of the following is NOT considered to be a characteristic of a project? a. An established objective b. A clear beginning and end c. Specific time, cost and performance requirements d. For internal use only c When considering the following activities, which is the best example of a project? a. Processing insurance claims…

You are looking at a high-density (three-row) female DB-15 connector on the computer as shown in the figure below. What device uses this connector? VGA/SVGA monitor You are looking at a female TRS connector on the computer. What device uses this connector. Speaker You are providing telephone support for a user who is swapping out…

A(n) _______ provides a visual dashboard of strategic information to top level management in real-time DSS A __________ is a collection of independent firms that use information technology to coordinate their value chains to produce a product or service for a market collectively value web A __________ is a senior manager who oversees the use…

IT infrastructure Set of physical devices and software required to operate enterprise. Set of firmwide services including: – Computing platforms providing computing services – Telecommunications services – Data management services – Application software services – Physical facilities management services – IT management, education, and other services "Service platform" perspective. – More accurate view of value…

Which of the following best describes cost​ transparency? A. The willingness of merchants to publish costs they incur for products they sell B. The quality and amount of information that is available to all market participants C. The ability of the merchants to develop cost structures for each group of consumers D. The ability of…

Which of the following statements best describes the productivity paradox for technology investment? A) The productivity of any technology is directly proportional to the investment in that technology. B) While it is easy to quantify the costs associated with developing an information system, it is often difficult to quantify tangible productivity gains from its use….

Analysts often refer to the three ____’s when describing characteristics of Big Data. V Who can establish standard user accounts that allow alterations to security settings? Administrators Which of the following allows hiring managers to learn more about you beyond what you can convey in a traditional one-page paper resume? Profesional online presence In which…

What purpose does a community health center serve in preventive and primary care services? Community health centers are outpatient clinics that provide primary care to a specific population. A nurse administers intravenous (IV) therapy to the wrong client. What possible legal complications might the nurse face in such situation? Malpractice An octogenarian client asks the…

​________ involves searching for patterns and relationships among data. Data Mining ​________ reports enable users to drill down to view increasingly detailed levels of the data. OLAP The functions of a data warehouse are to do all of the​ following, EXCEPT​ ________. filter data When AllRoad Parts acquired data for its BI system from its…

An example of malicious human activity could include an employee who, in the course of backing up a database, inadvertently installs an old database on top of the current one. A. True B. False B. False Drive-by spoofers take computers with wireless connections through an area and search for unprotected wireless networks. A. True B….

ICS-Incident Command System Is a standardized management tool for meeting the demands of small or large emergency or nonemergency situations. Represents "best practices," and has become the standard for emergency management across the country. May be used for planned events, natural disasters, and acts of terrorism. Is a key feature of the National Incident Management…

You work for a highly successful advertiser that is about to expand nationally. Of utmost importance will be finding a way to store and disseminate its clients’ frequently updated branding and style guides throughout the organization. The guides include multiple image files and text documents. What system will best serve these needs? -An extranet with…

Which statement accurately describes persuasion in the post-trust era? d By definition, persuasion implies that you are communicating with someone who does not think or feel the same way as you do. Persuasion is becoming more difficult, because we live in a time of increasing mistrust. Which statement about persuasive messages is accurate? b Persuasion…

I see you’ve done mostly journalism and research internships before. Can you discuss your quantitative skills? You should respond by discussing specific times when you had to analyze numbers and/or use logic. Good examples might include: your personal portfolio, any math/science classes you’ve taken, any type of budgeting process you’ve been through, any type of…

Mass Tarah is attending a sold-out Counting Crows concert at Madison Square Garden, with thousands of other Counting Crows fans. Tarah is part of a: Motivational The anti-drug campaign in the 1980’s encouraged students to "just say no" to put an end to drug use and drug violence. Which type of framing did this campaign…

A person attacked by a fierce dog develops a fear of all dogs. This best illustrates A. agoraphobia. B. survivor resiliency. C. dissociation. D. stimulus generalization. D. stimulus generalization. A major depressive disorder is most likely to be characterized by A. a persistent irrational fear of other people. B. feelings of personal worthlessness. C. delusions…

The title of the American jazz classic, "Body and Soul" echoes a view known as dualism, a view associated MOST prominently with the philosopher: Decartes Akira has declared psychology as his major. He will be studying: behavior and mental processes In a journal article in psychology, the specific hypothesis tested in the research usually appears…

Quotas are a greater threat to competition than tariffs because: quotas preclude additional imports at any price. An example of a nontariff barrier (NTB) is: a physical limit on imports. Nontariff barriers (NTBs) include all of the following except: tariffs. Quotas: a. are a form of protectionism. b. restrict imports of a product to a…

5. Assume that for Canada the opportunity cost of producing 1 television set is 2 bushels of wheat. Assume that for the United States the opportunity cost of producing 1 bushel of wheat is 2 television sets. All other things being equal: A) Canada should export televisions and import wheat. B) Canada should export wheat…

(T/F) The actions that managers take to attain the goals of the firm are referred to as a firm’s strategy. TRUE A firm’s strategy can be defined as the actions that managers take to attain the goals of the firm. (T/F) Profit growth is measured by the percentage increase in net profits over time. TRUE…

T/F: When a firm exports its products to a foreign country, foreign direct investment occurs. FALSE Foreign direct investment (FDI) occurs when a firm invests directly in facilities to produce or market a product in a foreign country. According to the U.S. Department of Commerce, FDI occurs whenever a U.S. citizen, organization, or affiliated group…

2mm ST elevation – STE immediately – T wave inversion 6hrs-yrs – Q waves last forever new LBBB (wide, flat QRS) STEMI on ECG? Anterior: LAD – V1-4 Lateral: Circumflex – I, aVL, V4-6 Inferior: RCA – II, III, aVF RV: RCA – V4 on R side ECG! Localized infarcts on ECG? [Anterior, Lateral, Inferior,…

Convertible BondsConvertible bonds a. have priority over other indebtedness. b. are usually secured by a first or second mortgage. c. pay interest only in the event earnings are sufficient to cover the interest. d. may be exchanged for equity securities. D. May be exchanged for equity securities The conversion of bonds is most commonly recorded…

A client is admitted to the hospital with partial- and full-thickness burns of the chest and face sustained while trying to extinguish a brush fire. Which is the nurse’s priority concern? 1 Loss of skin integrity caused by the burns 2 Potential infection as a result of the burn injury Correct3 Inadequate gas exchange caused…

Globalization the shift toward a more integrated and interdependent world economy T/F? The world is not moving away from self-contained national economies. False What are two facets of globalization? 1. Globalization of markets 2. Globalization of production Globalization of markets national markets are merging into one huge global marketplace Characteristics of Globalization of markets 1….

If the premiums for a policy will be increased by more than 15 percent, how much warning must the insured get? 45 days. A notice of increase in premiums that exceeds 15% of the current policy’s premium must be delivered or mailed to the insured at least 45 days before the effective date of such…

The most basic business database is comprised of five tables: for customers, employees, suppliers, products, and sales. A characteristic or quality describing an entity is called a(n): attribute A grouping of characters into a word, a group of words, or a complete number is called a record. False Every record in a file should contain…

When the first artificial satellite, -, was successfully launched, Americans for the first time felt their technology to be inferior to that of the -. The Eisenhower administration responded by offering federal funds to higher education with the -. Sputnik, Russians. National Defense Education Act. The economic boom of the 1950s was caused by a…

_____ are specially denoted text or graphics on a Web page that, when clicked, open a Web page containing related content. Hyperlink The of an HTML document contains everything that is viewable in a Web browser window. False A _____ is a Web page that combines useful information and links and acts as an entry…

The penguin image shown here is the logo an operating system that first appeared in 1991 pink desktop with icons The desktop pictured above is Ubuntu, which is a "flavor" of Linux Boot Camp is a software package that allows you to run _____ on a _____. Windows; Mac Yosemite is the newest version of…

What is considered an appropriate span of control for emergency operations? 3-7 HSPD-7 requires that command facilities, such as _____________, dispatch centers, and response stations and precincts, must be identified and protected. Emergency Operations Centers (EOCs) The last component of the management-by-objectives approach is documenting results to measure performance. This is most often done through…

Albert is a 61-year-old man who wants to receive the herpes zoster vaccine. He is up to date on his other immunizations and reports receiving his inactivated intramuscular influenza vaccine three weeks ago. Which of the following would be the best recommendation to make regarding the herpes zoster vaccine for Albert? He can receive the…

To reduce liability, pharmacists administering immunizations should take the following three steps: Receive specialized training and stay current with vaccine information updates; educate patients about the benefits and risks of vaccinations; and emulate local standards of care. Can technicians administer vaccinations? No RotaTeq should be administered as a: 3-dose series to infants at 2, 4,…