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According to the author, graphic design as we know it today has its roots in two developments. They are: |
the printing press and the Industrial Revolution |
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Although symbols convey information and embody ideas: |
their meaning is invented by cultural use. those ideas may change radically with time. they have no meaning in themselves. All of these |
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A ________ is often the first and key element in creating a complete corporate identity. |
logo |
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One of the most effective and easiest ways for a company to change its image is: |
to redesign its logo |
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This artist created posters for the famous dance hall called the Moulin Rouge. |
Henri de Toulouse-Lautrec |
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An image created to accompany words is called: |
illustration |
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A designer’s blueprint for books and magazines and other works in print is called: |
a layout |
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The ________ first made it possible to devise a notice that could be reproduced in large numbers and distributed widely. |
printing press |
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In 1525, with the advent of moveable type, ________ created a unified alphabet that could be mass-produced. |
Albrecht Durer |
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The ancient symbol from Chinese philosophy that embodies a worldview of mutual interdependence is the ________ symbol. |
yin-yang |
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