Which of the following best describes cost transparency? B. C. D. E. |
The ability of consumers to get information about the actual cost merchants pay for products |
Merchants are able to target their marketing messages to specific individuals because E-commerce technologies allow _____________. B. C. D. E. |
personalization |
What are sites called that process transactions for consumers that are normally handled in person, by phone, or by mail? B. C. D. E. |
transaction brokers |
E-hubs, better known as _____, are typically owned or coordinated by an industry where buyers and sellers can conduct industry business. B. C. D. E. |
net marketplaces |
Internet Business Model ________ sells physical products directly to consumers or to individual businesses. B. C. D. E. |
E-tailer |
Internet Business Model ________ , provides an online meeting place where people with similar interests can communicate and find information B. C. D. E. |
Community Provider |
Internet Business Model ________ , provides a digital environment where buyers and sellers can meet B. C. D. E. |
Market Creator |
Internet Business Model ________ , provides initial point of entry to the web along with specialized content and other services B. C. D. E. |
Portal |
Internet Business Model ________ , provides applications such as photo sharing, video sharing, and user-generated content as services; provides other services such as online data storage and backup. B. C. D. E. |
Service Provider |
Internet Business Model ________ , creates revenue by providing digital content, such as news, music, photos, videos, over the web. B. C. D. E. |
Content Provider |
What is the fastest growing category of B2C e-commerce in 2015? B. C. D. E. |
mobile e-commerce |
In 2015, __________ million Americans purchased something online. B. C. D. E. |
171 |
Among the eight unique features of e-commerce, which is related to the ability to interact with web technology everywhere? B. C. D. E. |
ubiquity |
E-commerce began in ________ when Netscape earned their first online advertisement from a major corporation. B. C. D. E. |
1995 |
Among the eight unique features of e-commerce, which is related to a consumer being engaged with an immersive multimedia experience? B. C. D. E. |
interactivity |
Among the eight unique features of e-commerce, where there is one set of technology standards, internet standards? B. C. D. E. |
Universal Standards |
Among the eight unique features of e-commerce, where video, audio, and text messages are possible? B. C. D. E. |
Richness |
Among the eight unique features of e-commerce, where technology allows personalized messages to be delivered to individuals and groups? B. C. D. E. |
Personalization/Customization |
Among the eight unique features of e-commerce, where technology supports content generation and social networking? B. C. D. E. |
Social Technology |
Among the eight unique features of e-commerce, where technology reaches across national boundaries, around the earth? B. C. D. E. |
Global Reach |
The benefit of a consumer being able to look online to find a variety of different prices for the same product is called ___________________. B. C. D. E. |
price transparency |
The benefit of a consumer being able to look online to determine the actual cost a business pays for products is called ________________ B. C. D. E. |
cost transparency |
If two people are trading coins and one has far more knowledge about the hobby than the other, this is called _________________. B. C. D. E. |
information asymmetry |
The San Francisco Giants sell tickets based on ____________, where the prices often change based on demand and other variables. B. C. D. E. |
dynamic pricing |
Which of the following businesses uses the content provider Internet business model? B. C. D. E. |
iTunes |
universal technical standards of the internet and e-commerce technologies has significantly lowered the ________ B. C. D. E. |
Market entry cost, Search cost |
From a consumer’s point of view Ubiquity reduces ________ B. C. D. E. |
Transaction cost |
Which of the following businesses uses the portal Internet business model? B. C. D. E. |
|
Merchant’s advantage of Information density is ________ B. C. D. E. |
Price discrimination |
Twitter and Facebook are both examples of the _____________ Internet Business Model. B. C. D. E. |
Community provider |
Micropayment systems allow for high volume, low cost transactions. __________ is considered the largest micropayment system in the world. B. C. D. E. |
Apple |
Paying an online journal a monthly fee for access to its content is called the __________ model. B. C. D. E. |
subscription revenue |
Sending customers to a website for a referral fee is called the _____________ model. B. C. D. E. |
affiliate revenue |
Businesses retailing products and services directly via the Internet to individual consumers best describes ________. B. C. D. E. |
B2C electronic commerce |
Which is eBay an example of? B. C. D. E. |
C2C electronic commerce |
Which of the following statements is FALSE regarding Pandora’s Internet business model? B. C. D. E. |
Pandora attracted new users by allowing them to download music for free. |
The social commerce feature that includes a stream of events to create a history for friends to view is/are called ______________. B. C. D. E. |
timelines |
The social commerce feature that enables a consumer to log into sites through Facebook is called a ___________________. B. C. D. E. |
Social sign-on |
________ refers to the tracking of individuals on thousands of websites for the purpose of understanding their interests and intentions. B. C. D. E. |
Behavioral targeting |
Which of the following is FALSE about Electronic Data Interchange (EDI)? B. C. D. E. |
EDI is a larger firm using a secure website to link to its suppliers and other key business partners. |
Tools that record customer activities at websites and store them in a log for further analysis are called ________. B. C. D. E. |
clickstream tracking tools |
Kickstarter.com is a popular _______________ site where start-up companies’ ideas are presented to perspective investors. B. C. D. E. |
crowdsourcing |
________ services can tell you the price of a house you are looking at or about special exhibits at a museum you are passing. B. C. D. E. |
Geo information |
Which is NOT one of the phases in the timeline for the development of an e-commerce presence? B. C. D. E. |
Mobile implementation |
The case study on Uber illustrates the importance of ______________ as a way to transform existing business opportunities. B. C. D. E. |
mobile smartphones |
In the United State alone, 205 _______ people shopped online in 2015. B. C. D. E. |
million |
One of the unique features of e-commerce is information density, which, in essence, refers to: B. C. D. E. |
how storage and communication costs plummet while accuracy and timeliness skyrocket. |
Purchasing aftermarket tickets from Stubhub is an example of a __________________ electronic commerce model. B. C. D. E. |
business-to-consumer |
Companies are moving rapidly to ______, where their customers use devices such as cell phones for purchasing goods and services at any time from any place. B. C. D. E. |
m-commerce |
Micropayment systems would most likely be found with which revenue model? B. C. D. E. |
Sales |
Apple’s iTunes.com business is considered a successful _________________. B. C. D. E. |
content provider |
Online communities, like Facebook, utilize ____ as word-of-mouth marketing to spread information. B. C. D. E. |
viral marketing |
If you enjoy coin collecting and you notice more and more banners related to this hobby, companies are using _______________ to better understand clickstreams. B. C. D. E. |
behavioral targeting |
Many e-commerce marketing firms use behavioral targeting techniques to increase the effectiveness of what? B. C. D. E. |
banners, rich media, and video ads |
The social commerce feature that creates an environment to discuss, view, and text about products is considered ____________________. B. C. D. E. |
collaborative shopping |
The social commerce feature that creates an environment to allow for friends and advertisers to send notifications to social users’ home pages is called _____________. B. C. D. E. |
newsfeed |
Companies can increase brand loyalty using a _____marketing strategy where a company asks customers to generate, then review and rate, suggestions about a company issue such as what their next product should be. B. C. D. E. |
crowdsourcing |
What do companies use to automate transactions for B2B commerce and to replenish their inventory? B. C. D. E. |
Electronic data interchange (EDI) |
A majority of businesses working with other businesses (e-commerce) still use __________________ to enable company systems to share invoices, shipment schedules, and purchase orders. B. C. D. E. |
electronic data interchange |
Office supplies are considered _______________, and not directly involved in the production process. B. C. D. E. |
indirect goods |
Some Web marketplaces focus on indirect goods. Which of the following would be the best example of an indirect good? B. C. D. E. |
Paper used to print paychecks |
_____________________, also called e-hubs are industry-owned intermediaries between buyers and sellers. B. C. D. E. |
Net marketplaces |
When you are using your mobile device to determine where you can find a service station within five miles of your location, you are using a _______. B. C. D. E. |
geoadvertising service |
The two main market retailing drivers of mobile e-commerce include ________________. B. C. D. E. |
Amazon and Apple |
Using your mobile phone and using global positioning systems to identify where your best friends are meeting for dinner is called ____________________. B. C. D. E. |
geosocial services |
Shopkick helps retailers with m-commerce by: B. C. D. E. |
using location-based services to deliver coupons to mobile users when they get near to or enter a store. |
The first phase of the e-commerce presence timeline includes _______________. B. C. D. E. |
planning |
Companies need to thoroughly plan a mixture of ways or methods to connect with their customers and business partners to build a cohesive ___________. B. C. D. E. |
e-commerce presence |
When developing an e-commerce presence timeline, which phase is associated with the correct activity below? B. C. D. E. |
Planning: envision web presence, determine personnel |
The phase of the e-commerce presence timeline that includes search engine optimization is ________________________. B. C. D. E. |
web implementation |
The phase of the e-commerce presence timeline that includes creating a Twitter presence is ________________________. B. C. D. E. |
web implementation |
Education, exposure, and branding are typical activities that would most likely be associated with which type of e-commerce presence? B. C. D. E. |
Offline media |
Which of the following is the correct list and correct order of the stages of decision making? B. C. D. E. |
Intelligence, design, choice, implementation |
What type of decisions are the type where a person needs to provide judgment, evaluation, and insight to solve the problem? B. C. D. E. |
Unstructured decisions |
Many business analytics include ________, which utilizes statistics and data mining to try to determine the likelihood of future events for planning purposes. B. C. D. E. |
predictive analytics |
What type of system captures human expertise in a limited domain of knowledge as a set of rules? B. C. D. E. |
Expert system |
What refers to the set of business processes developed in an organization to create, store, transfer, and apply knowledge? B. C. D. E. |
Knowledge management |
The stage of the decision-making process where identifying and exploring potential solutions takes place is in the ____________ phase. B. C. D. E. |
Design |
The quality dimension of the decision-making process that addresses the ability to articulate the solution is called the ____________ dimension. B. C. D. E. |
Coherence |
The quality dimension of the decision-making process that addresses the resources of affected parties is called the __________ dimension. B. C. D. E. |
Speed |
Which of the following BEST describes a pivot table? B. C. D. E. |
A spreadsheet tool that displays two or more dimensions of data in a convenient format. |
Business intelligence (BI) differs from Business analytics (BA) because BA focuses more on ___________________________. B. C. D. E. |
tools and techniques for analyzing data |
Which is an essential component in the capability of GDSS to contribute to a collaborative environment? B. C. D. E. |
Allows users to contribute simultaneously |
Stakeholder identification and analysis tools in a GDSS: B. C. D. E. |
provide structured methods for evaluating ideas. |
__________________ reports allow users to enter several variables (i.e., region and date) to produce a decision making report. B. C. D. E. |
Parameterized |
______________ analytics has been used by companies like FedEx to determine the impact of price changes on sales. B. C. D. E. |
Predictive |
Some healthcare facilities create maps to visually show where health risks like RSV are concentrated. This is an example of a ______________ information system. B. C. D. E. |
geographic |
The balanced scorecard method is based on __________ dimensions of a firm’s performance. B. C. D. E. |
four |
Which of the following is NOT a step in how case-based reasoning works? B. C. D. E. |
The system asks the user additional questions to expand the database search. |
The purpose of a/an _________ system is to capture best practice solutions and program them into a set of rules in a software program. B. C. D. E. |
expert |
________________ are unique because the technology is based on the human brain and focuses on pattern recognition from large data sets. B. C. D. E. |
Neural Networks |
________________ work by creating a binary strings (e.g., 0s and 1s) to find optimal solutions based on a large number of possibilities. B. C. D. E. |
Genetic algorithms |
Software programs that help with repetitive and predictable tasks (i.e., Apples Siri) are called a/an ___________________. B. C. D. E. |
intelligent agent |
Organizations have institutional knowledge that needs to be stored, transferred, and applied as part of a _______________ strategy. B. C. D. E. |
knowledge management |
If a business doesn’t have a full time training staff, they can turn to MOOCs which stands for _____________________. B. C. D. E. |
massive open online courses |
Disney’s Epcot Center has ______________ systems that use interactive graphics software to simulate real-life experiences to both entertain and educate visitors. B. C. D. E. |
virtual reality |
Which of the following statements does NOT apply to how Procter & Gamble (P&G) used intelligent agent technology to make its supply chain more efficient? B. C. D. E. |
The intelligent agents searched for information on the Internet. |
Knowledge that already exists inside a firm in the form of formal reports or presentations is categorized as ________. B. C. D. E. |
structured knowledge |
Knowledge that resides in the minds of employees that has NOT been documented is called ________. B. C. D. E. |
tacit knowledge |
A(n) ________ system has capabilities for classifying, organizing, and managing knowledge and making it available throughout the enterprise. B. C. D. E. |
enterprise content management |
Which of the following is a popular social bookmarking site? B. C. D. E. |
Delicious |
Fuzzy logic, expert systems, and case-based reasoning are all _______ used with decision making. B. C. D. E. |
intelligent techniques |
What do the information requirements of a new system identify at an elementary level? B. C. D. E. |
Who has access to what information, where, when, and how |
A college admission decision that is entirely based on a mathematical formula is called a(n) __________________ decision. B. C. D. E. |
structured |
Making a decision on where to go to lunch based on what sounds good at the time is called a(n) ________________ decision. B. C. D. E. |
unstructured |
According to the decision-making process described in your textbook, _____________ includes discovering, identifying, and understanding organizational problems. B. C. D. E. |
intelligence |
Developing a marketing plan could best be characterized as a(n): B. C. D. E. |
semistructured decision by middle management. |
________ is starting to be used in predictive analytics from both the public and private sectors. B. C. D. E. |
Big Data |
Warehousing, integrating, and analyzing data to help with decisions and plans is called _____________. B. C. D. E. |
business intelligence |
Creating visual representations of data through charts, graphs, and dashboards is formally called ____________________. B. C. D. E. |
data visualization |
A quick report created by the user that is based on his or her own SQL code is called a(n) __________ report. B. C. D. E. |
ad hoc |
When an intelligent system uses nodes that interact, similar to the human brain, to find hidden patterns within large data sets, it is most likely using _________. B. C. D. E. |
a neural network |
Typically, executives will review their ______________, which is a set of metrics they consider to be vital to understanding how the company is doing and give insight as to what they should be doing next. B. C. D. E. |
key performance indicators (KPI) |
In the Star Wars movie, C3P0 was a robot that emulated human behavior and thought which is called ________________. B. C. D. E. |
artificial intelligence |
_____________ logic is a solution for problems that cannot be limited to a series of if-then rules. B. C. D. E. |
Fuzzy |
While many intelligent systems require human interaction to utilize and achieve a solution, _____ are built to run in the background of systems and make decisions without human intervention. B. C. D. E. |
intelligent agents |
_____________ identifies patterns within massive amounts of data by building models and then making adjustments to improve those models. B. C. D. E. |
Neural networks |
When a top chef employee leaves without ever writing any recipes down, the lost knowledge is called: B. C. D. E. |
tacit. |
____________________ can help employees capture and learn from others by creating, storing, transferring, and applying knowledge, both explicit and tacit. B. C. D. E. |
Knowledge management |
Canvas and Blackboard are examples of ______________________ systems that help manage employee learning. B. C. D. E. |
learning management systems |
To determine if a proposed solution is practicable, or attainable, from financial, technical, and organizational standpoints, what is done? B. C. D. E. |
A feasibility study |
______ use interactive graphics to create simulations that are very close to real-world situations. B. C. D. E. |
Virtual reality systems |
_____ is when a team builds a model for end users to evaluate before building the final system. B. C. D. E. |
Prototyping |
Using responsive web design some companies can avoid the problem of ________________. B. C. D. E. |
Needing to create several versions of a website. |
A ______ is used to list project activities along with their start and completion dates and showing the duration of each. B. C. D. E. |
Gantt chart |
The testing process that focuses on individual computer programs is called _________________. B. C. D. E. |
unit testing |
The plan for unit testing, system testing, and acceptance testing is called ____________. B. C. D. E. |
a test plan |
Implementing a new system into an organization module by module is called a ____________. B. C. D. E. |
phased approach |
The most bold and risky implementation strategy is the _______________ approach. B. C. D. E. |
direct cutover strategy |
The ___________________ is the most commonly used methodology for building information systems. B. C. D. E. |
systems development life cycle (SDLC) |
A/an ________________________ is a document provided to potential external vendors allowing the vendor to compete with a proposal. B. C. D. E. |
request for proposal (RFP) |
In the Girl Scouts case, they _______________ the project to Accenture and Hybris as opposed to building the system internally. B. C. D. E. |
outsourced |
Given the variety of devices individuals use to visit websites (i.e., desktops, tablets, and smartphones), _____________ web design enables a website to change automatically to fit a device. B. C. D. E. |
responsive |
A(n) __________ app such as Kindle is specifically designed to run on a specific platform and device. B. C. D. E. |
native |
In a dataflow diagram (DFD), a(n) ___________ portrays the transformation of data. B. C. D. E. |
rounded box |
In a dataflow diagram (DFD), a/an ___________ represent data stores. B. C. D. E. |
open rectangle |
A ___________ chart is a top-down chart that orients the project in terms of levels of design, and its relationship among levels. B. C. D. E. |
Structure |
Object-oriented modeling is based on which concepts? B. C. D. E. |
Class and inheritance |
An entire information system is broken down into its subsystems by using: B. C. D. E. |
high-level data flow diagrams. |
Which of the following is a correct characteristic of Object Oriented development? B. C. D. E. |
It is more iterative and incremental. |
Object-oriented development could potentially reduce the time and cost of writing software because: B. C. D. E. |
objects are reusable. |
A systems building approach in which the system is developed as successive versions, each version reflecting requirements more accurately, is described to be ________. B. C. D. E. |
iterative |
Flappy bird is (was) considered a ____________ because it has specific functionalities for mobile devices and accesses data through the Internet. B. C. D. E. |
mobile web app |
The acronym CASE stands for _______________________, which provides software tools to automate the systems design process. B. C. D. E. |
computer-aided software engineering |
From the Girl Scout cookie case, the benefit of lowering increased sales is an example of a ______ benefit. B. C. D. E. |
tangible |
Which of the following is NOT a section in an information systems plan? B. C. D. E. |
Business information needs |
When a project is high risk and has the potential for high benefits, the company should categorize it as ________. B. C. D. E. |
cautiously examine |
Which of the following is NOT defined in the management strategy section of an information systems plan? B. C. D. E. |
Firm’s strategic plan |
When systems are created rapidly, without a formal development methodology: B. C. D. E. |
testing and documentation may be inadequate. |
In which type of systems building are the development stages organized so that tasks in one stage are completed before the tasks in the next stage begin? B. C. D. E. |
Traditional |
A ____________ study is important to see if a new systems project is achievable from a financial, technical, and organizational perspective. B. C. D. E. |
feasibility |
_________________ is/are an important area of information systems which involves identifying systems needs and challenges, gathering data, and then determining the best solution for the organization. B. C. D. E. |
Systems analysis |
The ___________ conversion strategy tests the new system in a limited area such as a single department. B. C. D. E. |
pilot study |
Which of the following provides the final certification that the system is ready to be used in real situations? B. C. D. E. |
Acceptance testing |
Most systems development life cycles are analogous to a(n) _____________ which describes completing each stage before the next stage begins. B. C. D. E. |
waterfall |
One option, just like car companies often do, is to create a _______________ which involves building a test system quickly and allowing end users to evaluate. B. C. D. E. |
prototyping |
Some companies sell tools to enable ________________, which allows for creating web pages and other simple information systems without requiring a programming background. B. C. D. E. |
end-user development |
The key element of _____ is that all constituents would be brought together in an interactive meeting to hammer out the design of the system. B. C. D. E. |
JAD |
What is the principal tool for representing a system’s component processes and the flow of data between them? B. C. D. E. |
Data flow diagram |
When creating a new system, a(n) __________ is the most popular method for representing a system’s component processes and data flow between them. B. C. D. E. |
data flow diagram |
In a data flow diagram (DFD), _________ are used to represent data flows between processes. B. C. D. E. |
arrows |
In a data flow diagram (DFD), _________ are used to represent external entities. B. C. D. E. |
square boxes |
What could be used to show how a specific information systems fits into a company’s overall business plan and strategy? B. C. D. E. |
An information systems plan |
_____ converts diagrams into corresponding code, making it easy to transition from design to programs. B. C. D. E. |
CASE |
Identifying the _______ of a project is important to specifically determine what is or is not included in a project. B. C. D. E. |
scope |
Microsoft Project provides a __________ tool to help track project activities including start and completion dates. B. C. D. E. |
Gantt chart |
Some companies prefer to use a ______ so different systems can be evaluated as a single score making it easier to determine priorities in allocating resources. B. C. D. E. |
scoring model |
_______________ are useful to graphically depict a project and specifically how task dependencies and relationships interact. B. C. D. E. |
PERT charts |
ISYS 209 Exam 4
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