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market intermediaties |
organizations that assist in moving goods and services from producers to businesses to consumers |
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channel of distribution |
a whole set of marketing intermediates such as agents , brokers, whole salers and retailers that joint together to transport and store goods in their path or channel from producers to consumers. |
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wholesaler |
marketing intermediary that sells to other organizations |
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retailer |
an organization that sells to ultimate consumers |
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promotion |
all the technique sellers use to inform people about and motivate them to buy their products or services. |
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promotion mix |
the combination of promotion tools an organization uses. |
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A promotional campaign begins with what? |
identify a target market , define objective …determine a promotional budget |
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The traditional promotion mix for a firm consists of the: |
advertising,personal selling , public relations,sales promotion . |
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Advertising |
paid non personal communication through various media by organization and individuals and who are in some way identified in the advertising message . |
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infomercials. |
all length Tv program devoted exclusively to promoting goods or services. |
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Financial managers; |
managers who examine financial data prepare by accountant and recommend strategies for improving the financial performance of the firm. |
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accountants |
a professional accountant has met certain educational and experience requirement passed a qualifying exam and been certified by the institute of certified management accountants |
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Finance |
the function in a business that acquires funds for the firm and managers those funds within the firm. |
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Undercapitalization refers to the problem of what? |
insufficient funds to start the business |
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C P A |
an accountant who passes a series of examination established by the american institute of certified public accountants . |
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internal auditor |
is a catalyst for improving an organization’s governance, risk management and management controls by providing insight and recommendations based on analyses and assessments of data and business processes. |
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financial manager’s Do |
planning , auditing , managing taxes, budgeting, advising top management on financial matters obtaining funds , controlling funds, collecting funds . |
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To minimize the firm’s tax consequences. |
internal auditor |
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initial public offering (IPO) |
the first public offering of a corporation’s stock |
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primary market. |
handle the sales of new securities |
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secondary market. |
handles the trading of these securities between investors with the proceeds of the sale going to the investor selling the stock not to corporation whose stock is sold. |
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selling common stock. |
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common stock |
is the most basic form of ownership in a firm it confers voting rights and the right to share the firm profits through dividend if approved by the firm board of directors |
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Money |
anything that generally accept as payment for goods and services |
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Barter |
the direct trading of goods and services for others goods and services |
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M-2 |
money included in M-1 plus money that may take a little more time to obtain saving account , money market , mutual funds , certificates of deposit |
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Federal Reserve System |
… |
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m-1 |
money that can be assessed quickly and easily coins, paper money , checks traveler’s checks. |
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