Hootsuite Certification exam study guide

Why is it important to connect your social networks to Hootsuite?

A. You cant do anything in Hootsuite without performing this step first
B. It provides enhanced analytics data
C. Without it, you'll only be able to listen to conversations, but not respond
D. Without it, you'll only be able to publish messages, but not engage with your audience

A. You cant do anything in Hootsuite without performing this step first

What is the most popular and loved feature of Hootsuite?
A
social media analytics and metrics
B
the ability to schedule and publish messages to multiple accounts at once
C
geo-locating conversations and geo-targeting messages
D
the ability to automate all your social media activities

B the ability to schedule and publish messages to multiple accounts at once

Which of the following statements about adding social networks to Hootsuite is false?
A
You can connect Hootsuite to your YouTube, Twitter, Facebook, LinkedIn, Instagram, Pinterest, and WordPress accounts.
B
You can link any supported social network to Hootsuite, regardless of whether you have account access.
C
You can connect Hootsuite to any supported social network to which you have account access.
D
By adding an account you're giving the Hootsuite platform permission to manage that account.

B You can link any supported social network to Hootsuite, regardless of whether you have account access.

To begin using Hootsuite, you need to connect your social media accounts. Two areas where you can add a social network are: (pick two)

Choose ALL answers that apply.
A
the compose box
B
tools drop down menu
C
Streams view
D
quick search
E
account & settings / user profile

C Streams view & E account & settings / user profile

Which of the following is not a feature of Hootsuite?

Choose only ONE best answer.
A
the ability to fully automate your social media marketing activities (i.e., the Autopilot feature)
B
the ability to schedule and publish messages to multiple accounts at once
C
the ability to monitor conversations and engage with your audience across multiple social networks
D
geo-locating conversations and geo-targeting messages

A the ability to fully automate your social media marketing activities (i.e., the Autopilot feature)

Which Hootsuite feature would you use to draft and schedule a message with images to LinkedIn, Twitter, and Facebook?

Choose only ONE best answer
A
Composer
B
Streams
C
Content Library
D
Impact
E
Assignments

A Composer

If you come across an article online that you'd like to quickly share with your audience, the most effective Hootsuite tool to use is the:

Choose only ONE best answer.
A
RSS Feed
B
Compose box
C
Publisher
D
Hootlet
E
Assignments

D Hootlet

Within the Hootsuite Composer, you can transform URLs into what's called an 'owly' link. Which of the following are reasons you'd want to use this feature. (pick two)

Choose ALL answers that apply.
A
owly links are prioritized by social networks
B
owly links provide higher resolution previews of the webpage being linked to
C
owly links are trackable, which means you can track how many people clicked it
D
owly links use less characters than regular URLs
E
owly links are perceived as more trustworthy than regular URLs

C owly links are trackable, which means you can track how many people clicked it D owly links use less characters than regular URLs

When publishing to Pinterest from Hootsuite, you must include two items, which are:

Choose only ONE best answer.
A
a target audience and a link
B
a caption and a photo
C
a photo and a link
D
a scheduled time and a photo

C a photo and a link

Someone with an Instagram business account will need to use the __________ workflow when publishing a video to Instagram using Hootsuite.

Choose only ONE best answer.
A
Mobile Notification
B
Direct Publishing

A Mobile Notification

When it's time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that it's time to press the publish button in the Instagram app?

Choose only ONE best answer.
A
text message
B
calendar reminder
C
email
D
push notification
E
a gentle owl hoot

D push notification

The following features are accessible on Hootsuite Mobile:

Choose only ONE best answer.
A
Streams, Content Library, Insights, Search, and Settings
B
Publisher, Comments, Compose Box, Search, and Insights
C
Publisher, Streams, Campaigns, Insights, and Settings
D
Streams, Publisher, Compose box, Search, and Settings

D Streams, Publisher, Compose box, Search, and Settings

Hootsuite's ever-growing library of 100+ partner apps and integrations is called the:

Choose only ONE best answer.
A
App Directory
B
Add-ons
C
Hootsuite Plug-ins
D
Hootsuite Library
E
Hootsuite App Store

A App Directory

When setting up a geo-search stream for Twitter within Hootsuite, you can filter results by: (pick three)

Choose ALL answers that apply.
A
people you follow
B
radius around any location
C
search terms
D
hashtags
E
a user's profile handle
F
the country from which tweets were published

B radius around any location C search terms D hashtags

To manage comments and replies for all of your YouTube channel's videos (in Hootsuite), simply add a ________________ stream.

Choose only ONE best answer.
A
published comments
B
search
C
YouTube engagement
D
replies
E
moderate

A published comments

Let's say you need to schedule 200 social posts to be published at specific times over the next month. Which Hootsuite feature would most efficiently accomplish this?

Choose only ONE best answer.
A
Hootsuite campaigns
B
bulk composer
C
content library
D
auto-schedule
E
calendar view in the Publisher

B bulk composer

To send a carefully crafted message more than once, you should use:

Choose only ONE best answer.
A
geo-targeted messages
B
auto-schedule
C
Hootsuite drafts
D
duplicate message
E
Hootsuite profile picker

C Hootsuite drafts

When you add an RSS feed to Hootsuite, posts from blogs and websites you designate will be:

Choose only ONE best answer.
A
put into a 'Post-Approvals Queue' for review by your organization's designated Hootsuite administrator
B
automatically posted to a social network, with a pre-scripted message and a trackable link
C
commented on automatically, with customizable, pre-scripted copy that you input under your RSS Feed preferences
D
blocked from your feed

B automatically posted to a social network, with a pre-scripted message and a trackable link

To determine the ROI of your social media activities, which Hootsuite product would you use?

Choose only ONE best answer.
A
Hootsuite Analytics
B
Hootsuite Solutions
C
Hootsuite ROI Calculator
D
Hootsuite Metrics
E
Hootsuite Social ROI

A Hootsuite Analytics

Within a Hootsuite Analytics Report, you can add a tile, which is:

Choose only ONE best answer.
A
a tool for tracking the posts and conversations happening in your area.
B
a pre-set campaign template, targeted at specific social media objectives.
C
an executive-level overview of common, aggregated metrics.
D
an individual display of a specific metric.
E
a pre-set display of line charts, tables, and tree maps.

D an individual display of a specific metric.

A content team can create a custom report in Hootsuite Analytics with tiles displaying how their content is resonating with their target audience. They could include metrics like: (pick three)

Choose ALL answers that apply.
A
total clicks
B
clicks by country
C
handling time
D
reaction topics
E
first response time
F
# of LinkedIn status updates

A total clicks B clicks by country D reaction topics

With Hootsuite's Mobile App you can share ______________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom.

Choose only ONE best answer.
A
content libraries
B
message approvals
C
streams
D
Publisher calendars
E
campaigns

C streams

Which of the following is not a metric type generated by the overview metrics module in Hootsuite Analytics?

Choose only ONE best answer.
A
posts
B
share of voice
C
engagement
D
owly traffic
E
followers

B share of voice

When composing a tweet with images attached in Hootsuite, bear in mind that _____ characters are used up by the photos.

Choose only ONE best answer.
A
0

B
24

C
10

D
240

A 0

Hootsuite Certification exam study guide - Subjecto.com

Hootsuite Certification exam study guide

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Why is it important to connect your social networks to Hootsuite?

A. You cant do anything in Hootsuite without performing this step first
B. It provides enhanced analytics data
C. Without it, you’ll only be able to listen to conversations, but not respond
D. Without it, you’ll only be able to publish messages, but not engage with your audience

A. You cant do anything in Hootsuite without performing this step first

What is the most popular and loved feature of Hootsuite?
A
social media analytics and metrics
B
the ability to schedule and publish messages to multiple accounts at once
C
geo-locating conversations and geo-targeting messages
D
the ability to automate all your social media activities

B the ability to schedule and publish messages to multiple accounts at once

Which of the following statements about adding social networks to Hootsuite is false?
A
You can connect Hootsuite to your YouTube, Twitter, Facebook, LinkedIn, Instagram, Pinterest, and WordPress accounts.
B
You can link any supported social network to Hootsuite, regardless of whether you have account access.
C
You can connect Hootsuite to any supported social network to which you have account access.
D
By adding an account you’re giving the Hootsuite platform permission to manage that account.

B You can link any supported social network to Hootsuite, regardless of whether you have account access.

To begin using Hootsuite, you need to connect your social media accounts. Two areas where you can add a social network are: (pick two)

Choose ALL answers that apply.
A
the compose box
B
tools drop down menu
C
Streams view
D
quick search
E
account & settings / user profile

C Streams view & E account & settings / user profile

Which of the following is not a feature of Hootsuite?

Choose only ONE best answer.
A
the ability to fully automate your social media marketing activities (i.e., the Autopilot feature)
B
the ability to schedule and publish messages to multiple accounts at once
C
the ability to monitor conversations and engage with your audience across multiple social networks
D
geo-locating conversations and geo-targeting messages

A the ability to fully automate your social media marketing activities (i.e., the Autopilot feature)

Which Hootsuite feature would you use to draft and schedule a message with images to LinkedIn, Twitter, and Facebook?

Choose only ONE best answer
A
Composer
B
Streams
C
Content Library
D
Impact
E
Assignments

A Composer

If you come across an article online that you’d like to quickly share with your audience, the most effective Hootsuite tool to use is the:

Choose only ONE best answer.
A
RSS Feed
B
Compose box
C
Publisher
D
Hootlet
E
Assignments

D Hootlet

Within the Hootsuite Composer, you can transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two)

Choose ALL answers that apply.
A
owly links are prioritized by social networks
B
owly links provide higher resolution previews of the webpage being linked to
C
owly links are trackable, which means you can track how many people clicked it
D
owly links use less characters than regular URLs
E
owly links are perceived as more trustworthy than regular URLs

C owly links are trackable, which means you can track how many people clicked it D owly links use less characters than regular URLs

When publishing to Pinterest from Hootsuite, you must include two items, which are:

Choose only ONE best answer.
A
a target audience and a link
B
a caption and a photo
C
a photo and a link
D
a scheduled time and a photo

C a photo and a link

Someone with an Instagram business account will need to use the __________ workflow when publishing a video to Instagram using Hootsuite.

Choose only ONE best answer.
A
Mobile Notification
B
Direct Publishing

A Mobile Notification

When it’s time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that it’s time to press the publish button in the Instagram app?

Choose only ONE best answer.
A
text message
B
calendar reminder
C
email
D
push notification
E
a gentle owl hoot

D push notification

The following features are accessible on Hootsuite Mobile:

Choose only ONE best answer.
A
Streams, Content Library, Insights, Search, and Settings
B
Publisher, Comments, Compose Box, Search, and Insights
C
Publisher, Streams, Campaigns, Insights, and Settings
D
Streams, Publisher, Compose box, Search, and Settings

D Streams, Publisher, Compose box, Search, and Settings

Hootsuite’s ever-growing library of 100+ partner apps and integrations is called the:

Choose only ONE best answer.
A
App Directory
B
Add-ons
C
Hootsuite Plug-ins
D
Hootsuite Library
E
Hootsuite App Store

A App Directory

When setting up a geo-search stream for Twitter within Hootsuite, you can filter results by: (pick three)

Choose ALL answers that apply.
A
people you follow
B
radius around any location
C
search terms
D
hashtags
E
a user’s profile handle
F
the country from which tweets were published

B radius around any location C search terms D hashtags

To manage comments and replies for all of your YouTube channel’s videos (in Hootsuite), simply add a ________________ stream.

Choose only ONE best answer.
A
published comments
B
search
C
YouTube engagement
D
replies
E
moderate

A published comments

Let’s say you need to schedule 200 social posts to be published at specific times over the next month. Which Hootsuite feature would most efficiently accomplish this?

Choose only ONE best answer.
A
Hootsuite campaigns
B
bulk composer
C
content library
D
auto-schedule
E
calendar view in the Publisher

B bulk composer

To send a carefully crafted message more than once, you should use:

Choose only ONE best answer.
A
geo-targeted messages
B
auto-schedule
C
Hootsuite drafts
D
duplicate message
E
Hootsuite profile picker

C Hootsuite drafts

When you add an RSS feed to Hootsuite, posts from blogs and websites you designate will be:

Choose only ONE best answer.
A
put into a ‘Post-Approvals Queue’ for review by your organization’s designated Hootsuite administrator
B
automatically posted to a social network, with a pre-scripted message and a trackable link
C
commented on automatically, with customizable, pre-scripted copy that you input under your RSS Feed preferences
D
blocked from your feed

B automatically posted to a social network, with a pre-scripted message and a trackable link

To determine the ROI of your social media activities, which Hootsuite product would you use?

Choose only ONE best answer.
A
Hootsuite Analytics
B
Hootsuite Solutions
C
Hootsuite ROI Calculator
D
Hootsuite Metrics
E
Hootsuite Social ROI

A Hootsuite Analytics

Within a Hootsuite Analytics Report, you can add a tile, which is:

Choose only ONE best answer.
A
a tool for tracking the posts and conversations happening in your area.
B
a pre-set campaign template, targeted at specific social media objectives.
C
an executive-level overview of common, aggregated metrics.
D
an individual display of a specific metric.
E
a pre-set display of line charts, tables, and tree maps.

D an individual display of a specific metric.

A content team can create a custom report in Hootsuite Analytics with tiles displaying how their content is resonating with their target audience. They could include metrics like: (pick three)

Choose ALL answers that apply.
A
total clicks
B
clicks by country
C
handling time
D
reaction topics
E
first response time
F
# of LinkedIn status updates

A total clicks B clicks by country D reaction topics

With Hootsuite’s Mobile App you can share ______________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom.

Choose only ONE best answer.
A
content libraries
B
message approvals
C
streams
D
Publisher calendars
E
campaigns

C streams

Which of the following is not a metric type generated by the overview metrics module in Hootsuite Analytics?

Choose only ONE best answer.
A
posts
B
share of voice
C
engagement
D
owly traffic
E
followers

B share of voice

When composing a tweet with images attached in Hootsuite, bear in mind that _____ characters are used up by the photos.

Choose only ONE best answer.
A
0

B
24

C
10

D
240

A 0

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