Offline media is typically used for all of the following marketing activities except: |
conversation |
The cost of hardware, software, and telecommunications services needed to build a website have ________ over the last decade. |
decreased dramatically |
Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one’s customers? |
social media |
What are the two most important management challenges in building a successful e-commerce presence? |
developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives |
In order from beginning to end, the major steps in the SDLC are: |
systems analysis/planning; systems design; building the system; testing; and implementation. |
Which of the following basic system functionalities is used to display goods on a website? |
digital catalog |
________ are the types of information systems capabilities needed to meet business objectives. |
System functionalities |
Which system functionality must your website have in order to be able to personalize or customize a product for a client? |
customer on-site tracking |
Which of the following are the two main components of a systems design? |
logical design and physical design |
________ help you engage your customers in a conversation. |
On-site blogs |
Which of the following is not one of the basic business objectives for an e-commerce site? |
optimize system architecture |
All of the following are basic information requirements for a product database except |
customer ID numbers. |
________ typically include a data flow diagram to describe the flow of information for an e-commerce site. |
Logical designs |
Which of the following details the actual hardware components to be used in a system? |
physical design |
Which of the following verifies that the business objectives of the system as originally conceived are in fact working? |
acceptance testing |
Which of the following involves testing a site program’s modules one at a time? |
unit testing |
Most of the time required to maintain an e-commerce site is spent on |
general administration and making changes and enhancements to the system. |
All of the following are simple steps for optimizing web page content that can reduce response times except: |
segmenting computer servers to perform dedicated functions. |
Which of the following is the minimum system architecture requirement for an e-commerce website that processes orders? |
two-tier architecture |
All of the following offer website building tools except: |
Apache. |
All of the following are major players in hosting/co-location/cloud services except: |
WordPress. |
Which form of testing compares a control page with one that is very different? |
new concept test |
A template test is a form of which type of testing? |
A/B testing |
When using multivariate testing, if you wish to test two different versions of an image, a button, and a piece of text, how many combinations will you need to test? |
8 |
The process of comparing a website with that of its competitors in terms of response speed, quality of layout, and design is known as: |
benchmarking. |
All of the following might be part of a website’s middle-tier layer except: |
legacy corporate applications |
The leading web server software is: |
Apache. |
All of the following are basic functionality provided by web servers except: |
a shopping cart. |
________ is used to process certificates and private/public key information. |
Secure Sockets Layer/Transport Layer Security |
Which of the following would you use to verify that links on web pages are valid? |
site management tools |
Which of the following is an example of a CMS? |
WordPress |
Advantages of dynamic page generation include all of the following except: |
client-side execution of programming |
Which of the following cannot be used to retrieve objects from a database? |
HTML |
Which of the following types of application server monitors and controls access to a main web server and implements firewall protection? |
proxy server |
Which of the following technologies is used to separate the design and presentation of content from the content creation process? |
CMS |
MySQL is which of the following? |
open source database software |
All of the following are basic functionality provided by e-commerce merchant server software except: |
marketing analytics. |
______ is not an open source software tool. |
WebSphere |
Which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used? |
ODBC |
The term stateless refers to the fact that: |
the server does not have to maintain an ongoing dedicated interaction with the client computer. |
Which of the following types of sites typically needs a high percentage of secure pages? |
trading |
Which of the following is not a main factor in determining the overall demand on an e-commerce site? |
file sizes of web pages being served |
All of the following are steps one can take to right-size a website’s hardware platform and meet demands for service except: |
replacing static pages with dynamically generated pages. |
All of the following are methods of improving the processing architecture of a website except: |
adding web servers. |
Django is based on which of the following? |
Python |
Ruby on Rails is based on which of the following philosophies? |
CoC |
Which of the following is the most commonly used server-side scripting language? |
PHP |
All of the following are website design features that annoy customers except: |
multi-browser functionality. |
All of the following are important factors in search engine optimization except: |
adhering to privacy policies. |
________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server. |
CGI |
The primary way a website personalizes the content presented to a visitor is through the use of: |
cookies |
Ecommerce Chapter 4
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