Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction? |
Digital Darwinism |
Which of the following produces an improved product, customers are eager to buy, such as a faster car or larger hard drive? |
Sustaining Technology |
Which of the following represents a form of disruptive technology? |
All of these are included |
Which of the following is a challenge of sustaining technology? |
Provides a product that does not meet existing customers’ future needs |
The Innovator’s Dilemma suggests that established companies can take advantage of ___________ without hindering existing relationships with customers, partners, and stakeholders. |
Disruptive technologies |
Which of the following began as an essential emergency military communications system operated by the U.S. Department of Defense Advanced Research Project Agency (DARPA)? |
Internet |
Which of the following terms could you use synonymously when referring to the web? |
URL, domain name |
Which of the following is not a reason for the explosive growth of the WWW? |
Digital darwinism |
Which term describes the WWW during its first few years of operation between 1991 and 2003? |
Web 1.0 |
What is the difference between ecommerce and ebusiness? |
Ecommerce is buying and selling of goods or service online. Ebusiness includes ecommerce and all activities related to internal and external business operations |
What is the Internet protocol web browsers use to request and display web pages using universal resource locators? |
Hypertext transport protocol (HTTP) |
What allows users to access the WWW? |
Web browser |
Which of the following are types of web browsers? |
Internet Explorer and Mozilla’s Firefox |
What caused Polaroid to go bankrupt? |
One-hour film processing and digital cameras stole its market share |
Many social media sites today allow you to customize your web address, for example, www.facebook.com/Womenwithdrive. What is an alternate name for a web address such as www.apple.com? |
Universal resource locator |
Many industries have been forced to change due to technology advances. Which of the below industries has felt the lowest amount of economic impact from ebusiness? |
Waste or recycling industry |
Universities were among some of the first users of the Internet. What was the Internet first called? |
ARPANET |
What is the depth and breadth of details contained in a piece of textual, graphic, audio, or video? |
Information richness |
What measures the number of people a firm can communicate with all over the world? |
Information reach |
What is the ability of an organization to tailor its products or services to the customers’ specifications? |
Mass customization |
Which of the below would not be considered a company operating in the long tail of a typical sales curve? |
Walmart |
M&M’s offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&M’s ebusiness strategy? |
Mass customization |
Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon’s ebusiness strategy? |
Personalization |
Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflix’s ebusiness strategy? |
Personalization |
Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose. How would you classify Nike’s ebusiness strategy? |
Mass customization |
What uses the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways? |
Reintermediation |
When evaluating the business value of disintermediation, the more ____________ that are cut from the distribution chain, the lower the product price. |
intermediaries |
What type of mediation refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness? |
Cybermediation |
A company can reduce its costs by using ebusiness to change its business processes. Which of the following does not represent an example of how a company can reduce its costs through ebusiness? |
Researching products to find the lowest price and visiting the store to purchase the item. |
What is the exact pattern of a consumer’s navigation through a site? |
Clickstream data |
What is the best way to measure a company’s ebusiness success? |
All of these |
Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message’s visibility and effect? |
Viral marketing |
What does digital Darwinism imply? |
Organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction. |
Which of the following is an example of a disruptive technology? |
All of these |
Which of the following is an example of a sustaining technology? |
Porsche’s faster car |
Which of the following is a reason for the growth of the World Wide Web? |
All of these. |
What is information richness? |
The depth and breadth of details contained in a piece of textual, graphic, audio, or video information. |
What is information reach? |
Measures the number of people a firm can communicate with all over the world |
What are agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together? |
Intermediaries |
What occurs when a business sells directly to the customer online and cuts out the middle man? |
Disintermediation |
What occurs when steps are added to the value chain as new players find ways to add value to the business process? |
Reintermediation |
What refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank? |
Cybermediation |
Websites sometimes deposit on a customer’s hard drive a small file containing information about the customer and the customer’s web activities. What is that small file called? |
Cookie |
What is the name for a small ad on one website that advertises the products and services of another business, usually another dot-com business? |
Banner ad |
All of the following are types of website visitors except: |
Usability visitor |
What category of website metrics does stickiness, or visit duration time, belong to? |
Visit metric |
Which type of metric measures when a visitor reaches a website and their computer sends a request to the site’s computer server to begin displaying pages? |
Hit metric |
What occurs when a website can know enough about a person’s likes and dislikes that it can fashion offers that are more likely to appeal to that person? |
Personalization |
What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave? |
Paradigm shift |
CIS Chapter 13
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