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Persuasive in today’s businesses focuses on |
influencing others |
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Persuasive is necessary when your audience is ________ about your idea. |
Skeptical` |
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which statement about persuasion in today’s society is MOST accurate? |
Todays persuasion is different from persuasion used in previous times. |
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Which of the following statement is MOST accurate |
Persuasive messages are sent faster and reach greater audiences today |
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As a persuasive writer, you should practice all of the following EXCEPT: |
offering a bribe or kickback to ensure that you win over your audience.` |
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Most persuasive request should be organized _____? |
indirect |
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Which of the following messages would MOST likely require the indirect strategy to persuade an audience? |
Requesting favors and action from co-workers |
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When using the indirect strategy in a persuasive message, WHERE you should place the reason and explanations? |
Before the main idea |
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Sammie is planning a persuasive request. What advice should the following for the OPENING of her request? |
capture the readers attention and intrest. |
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Which is the MOST effected opening for a persuasive request that invites a state representative to speak. |
your patriotism and leadership in the House of Rep. have improved the quality |
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In the body of a persuasive request, you can reduce resistance by |
shifting readers attention though praise and compliments |
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On behalf of your civic orqanization, you are inviting a motivational speaker to your semiannual meeting. In your request you guarantee the speaker an enthusiastic audience and a postitive impace ont he community, both of which emphasize ______________ benefits to the reader. |
indirect |
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The closing of a persuasive request should _______ |
motive action |
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Choose the best closing for a message requesting the receiver support for a proposed change in a benefit plan. |
Contacting me by December 1 about your support of his new benefits plan will allow me to present this proposal at the next strategic planning session. |
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persuasive clain messages are also called _____ messages? |
complete |
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Persuasive claim or complaints messages are often written when? |
wrong shipments are delivered, products are damaged, mistakes in billing occur. |
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Effective persuasive claim messages present a ______ with clear facts |
logical case |
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when developing a claim message, you should? |
include copies of relevant materials, describe the problem without providing a long, detailed account of the issue, close the message by clearly specifying what you want done. |
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When writing persuasive claims or complaint messages, you should adopt ________ tone to describe the problem and the action you are seeking to resolve the problem. |
moderate |
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Mukhail’s claim has been persuasive complaint at work. |
reasonable and, pride to company name. |
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Graciellea is making a persuasive complaint at work. Which of theses sentences will be most effective in achieving goals? |
For the past two weeks, fax machine 223-51 has been unavailable to complete essential business for 25 of our employees due to income service. Please ensure our equipment is repaired by Friday. |
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which statement about today’s organization and their employees is most accurate? |
Executives today rely on persuasion to achieve buy-in from subordinates. |
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Which of the following situations would MOST likely require persuasion within an organization? |
Asking employees to accept a pay cut to avoid layoffs or plant closing. |
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All of the following messages to subordinates would use the indirect strategy EXCEPT |
Instruction to poerate the new phone system installed in all offices |
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Which of the following is MOST accurate about the use of persuation in business? |
Honesty is not just the best policy; its the only policy. |
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As a manager, Corbin must inform his staff that all employees must now contribute more to their health insurance premiums. What advice should Corbin follow when delivering his messages? |
be honest and provide the important reasons for increase cost |
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You want to prose a workplace change to your employers. Which is the BEST advice for you? |
Focus on how much money the proposed change will save the company. |
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Which statement about direct-mail messages is MOST accurate? |
Direct mail is an effective channel for personalized, tangible, three-dimensional messaged that are less invasive then telephone solicitations |
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Choose the BEST advice to craft an effective direct-email sales letter |
Present information completely, using a personalized tone |
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Learning to compose effective sales and marketing messages benefits you because ____________. |
Technique for sales writing can be applied in any persuasive communication. |
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Your PRIMARY goal in writing a sales or marketing messages is to ____________. |
avoid attention to your messages |
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Professsional marketing and salespeople follow the AIDA strategy in their sales messages because it is effective. What does AIDA represent? |
A- attention, I- intrest, D- desire, A-action |
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When you sue the AIDA persuasive approach, your first task is to gain the reader’s attention. Which of the following represents your second step, or I task for AIDA |
describe the benefits a product or service offers and makes rational or emotional appeals. |
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