What are two most important management challenges in building a successful e-commerce presence? |
Developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives |
Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site? |
Logical design |
Which of the following is used to process certificates and private/public key information? |
SSL |
Which of the following is not a type of application server? |
FTP server |
Which of the following types of servers monitor and control access to a main Web server and implements firewall protection? |
Proxy server |
An e-commerce Web site that processes orders requires, at a minimum, a BLANK architecture: |
two-tier |
The term stateless refers to the fact that: |
The server does not have to maintain an ongoing dedicated interaction with the client computer |
Which of the following basic system functionalities is used to display goods on a Web site? |
Digital catalog |
Which of the following is not one of the basic business objectives for an e-commerce site? |
Optimize system architecture |
All of the following are Web site design features that annoy customers except: |
Redundant navigation |
Which of the following is the least expensive path to creating a mobile Internet presence? |
Resizing an existing Web for mobile use |
The structure of a market is described in terms of all of the following except: |
Customers |
An e-commerce site that cost 25,000 to develop is likely to require a yearly maintenance budget of approximately: |
25, 000 |
BLANK provides a set of standards for communicating between a browser and program running on a server that allows for interaction between the user and server: |
CGI |
BLANK are the types of information systems capabilities needed to meet business objectives: |
System functionalities |
Which of the following would you use to identify orphan files? |
Site management tools |
The leading Web server software is: |
Apache |
All of the following might be part of a Web site’s middle=tier layer except: |
Legacy corporate application |
All of the following are basic information requirements for a product database except: |
Customer ID numbers |
Which of the following is not an open source software tool? |
WebSphere |
Which of the following is not an example of one of four kinds of e-commerce presence? |
Customer management system |
What are the two most important management challenges in building a successful e-commerce presence? |
developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives |
In order from beginning to end, the major steps in the SDLC are: |
systems analysis/planning; systems design; building the system; testing; and implementation |
BLANK are the types of information systems capabilities needed to meet business objectives. |
System functionalities |
Which of the following helps you understand the marketing effectiveness of your e-commerce site? |
site tracking and reporting system |
Which of the following is not one of the basic business objectives for an e-commerce site? |
optimize system architecture |
Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site? |
Logical design |
BLANK verifies that the business objectives of the system as originally conceived are in fact working? |
Acceptance testing |
BLANK involves testing a site program’s modules one at a time. |
Unit testing |
In a SWOT analysis, you describe all of the following except: |
the business’s technology |
Offline media is typically used for all of the following marketing activities except: |
Conversation |
The leading Web server software is: |
Apache |
Which of the following is an example of a CMS? |
WordPress |
Advantages of dynamic page generation include all of the following except: |
Client-side execution of programming |
Which of the following cannot be used to retrieve objects from a database? |
HTML |
All of the following are basic functionality provided by e-commerce merchant server software except: |
marketing software |
Which of the following is not one of the main factors in Web site optimization? |
Page stickiness |
Which of the following types of sites typically tends to have high to very high page views (hits)? |
Publishing/subscription |
Which of the following types of sites typically needs a high percentage of secure pages? |
Trading |
Which of the following is not a main factor in determining overall demand for an e-commerce site? |
Static file sizes |
The cost of hardware, software, and telecommunications services needed to build a Web site have BLANK over the last decade. |
Decreased dramatically |
Which of the following is the final stage suggested for a six-phase plan to develop an e-commerce presence? |
Mobile plan |
All of the following are methods of improving the processing architecture of a Web site except: |
adding Web servers |
All of the following are important factors in Web site optimization except: |
Adhering to accessibility guidelines |
BLANK provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server. |
CGI |
BLANK is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser |
JavaScript |
The primary way a Web site is able to personalize the content presented to a visitor through the use of: |
Cookies |
Which of the following is an example of dynamic content? |
Blog posts |
Chapter 4 CB
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