Chapter 4 Building an E-commerce Presence M-C

16) What are the two most important management challenges in building a successful e-commerce presence?
A) developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
B) having an accurate understanding of your business environment and an achievable business plan
C) building a team with the right skill sets and closely managing the development process
D) identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your sit

A

17) In order from beginning to end, the major steps in the SDLC, are:
A) systems analysis/planning, systems design, building the system, testing, and implementation.
B) systems design, testing, building the system, and implementation.
C) systems analysis/planning, systems design, building the system, implementation, and testing.
D) systems analysis/planning, implementation, building the system, and testing.

A

18) _____________systems capabilities needed to meet business objectives.
A) Information requirements
B) System functionalities
C) System design specifications
D) Physical design specifications

B

19) Which of the following basic system functionalities is used to display goods on a Web site?
A) product database
B) digital catalog
C) shopping cart system
D) customer database system

B

20) Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?
A) an ad server
B) a site tracking and reporting system
C) an inventory management system
D) customer on-site tracking

D

21) A system design has two main components:
A) a logical design and a physical design.
B) a behavioral design and a technological design.
C) business objectives and technology requirements.
D) front-end systems and back-end systems.

A

22) Which of the following helps you understand the marketing effectiveness of your e-commerce site?
A) shopping cart
B) product database
C) site tracking and reporting system
D) inventory management system

C

23) Which of the following is not one of the basic business objectives for an e-commerce site?
A) display goods
B) execute a transaction
C) provide production and supplier links
D) optimize system architecture

D

24) All of the following are basic information requirements for a product database except:
A) product descriptions.
B) stock numbers.
C) customer ID numbers.
D) inventory levels.

C

25) Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site?
A) physical design
B) logical design
C) testing plan
D) co-location plan

B

26) Which of the following details the actual hardware components to be used in a system?
A) architecture plan
B) system functionalities plan
C) logical design
D) physical design

D

27) ________ verifies that the business objectives of the system as originally conceived are in fact working.
A) System testing
B) Acceptance testing
C) Unit testing
D) Implementation testing

B

28) ________ involves testing a site program’s modules one at a time.
A) System testing
B) Acceptance testing
C) Unit testing
D) Implementation testing

C

29) Most of the time required to maintain an e-commerce site is spent on:
A) debugging code.
B) responding to emergency situations.
C) general administration and making changes and enhancements to the system.
D) changes in reports, data files, and links to backend databases.

C

30) An e-commerce site that cost $25,000 to develop is likely to require a yearly maintenance budget of approximately:
A) $5,000.
B) $10,000.
C) $25,000.
D) $50,000.

C

31) All of the following are simple steps for optimizing Web page content that can reduce response times except:
A) reducing unnecessary HTML comments.
B) segmenting computer servers to perform dedicated functions.
C) using more efficient graphics.
D) avoiding unnecessary links to other pages on the site.

B

32) In a SWOT analysis, you describe all of the following except:
A) the business’s strengths.
B) the business’s weaknesses.
C) the business’s opportunities.
D) the business’s technology.

D

33) Offline media is typically used for all of the following marketing activities except:
A) education.
B) exposure.
C) conversation.
D) branding.

C

34) All of the following might be part of a Web site’s middle-tier layer except:
A) a database server.
B) an ad server.
C) legacy corporate applications.
D) a mail server.

C

35) The leading Web server software is:
A) Apache.
B) Microsoft Internet Information Server.
C) Linux.
D) Google Enterprise Server.

A

36) All of the following are basic functionality provided by Web servers except:
A) site management tools.
B) data capture tools.
C) security services.
D) a shopping cart.

D

37) Which of the following is used to process certificates and private/public key information?
A) HTTP
B) SSL
C) FTP
D) data capture tools

B

38) Which of the following would you use to identify orphan files?
A) HTTP
B) FTP
C) data capture tools
D) site management tools

D

39) Which of the following is an example of a CMS?
A) Apache
B) WordPress
C) Oracle
D) WebTrends Analytics

B

40) Advantages of dynamic page generation include all of the following except:
A) lowered menu costs.
B) market segmentation.
C) nearly cost-free price discrimination.
D) client-side execution of programming.

D

42) Which of the following types of servers monitors and controls access to a main Web server and implements firewall protection?
A) proxy server
B) list server
C) groupware server
D) mail server

A

43) Which of the following technologies could you use to place the content of your Web site in a database so that you can then dynamically generate requests for pages?
A) Apache web server
B) proxy server
C) shopping cart
D) CMS

D

44) Which of the following is not a type of application server?
A) proxy server
B) mail server
C) ad server
D) FTP server

D

45) All of the following are basic functionality provided by e-commerce merchant server software except:
A) a product catalog.
B) marketing software.
C) a shopping cart.
D) credit card processing.

B

46) Which of the following is not one of the main factors in Web site optimization?
A) page content
B) page generation
C) page delivery
D) page stickiness

D

47) An e-commerce Web site that processes orders requires, at minimum, a ________ system architecture.
A) single-tier
B) two-tier
C) three-tier
D) multi-tier

B

48) All of the following are Web site design features that annoy customers except:
A) slow-loading pages.
B) pop-under ads.
C) splash pages.
D) redundant navigation.

D

49) Which of the following is not an open source software tool?
A) WebSphere
B) Apache
C) MySQL
D) PHP

A

50) The term stateless refers to the fact that:
A) no one government entity controls the Internet.
B) the server does not have to maintain an ongoing dedicated interaction with the client computer.
C) system performance degrades as more simultaneous users require service.
D) Web servers may maintain multiple instances of server software to handle requests.

B

51) The structure of a market is described in terms of all of the following except:
A) direct competitors.
B) suppliers.
C) customers.
D) substitute products.

C

52) Which of the following types of sites typically tends to have high to very high page views (hits)?
A) Web services
B) customer self-service
C) trading
D) publishing/subscription

D

53) Which of the following types of sites typically needs a high percentage of secure pages?
A) Web services
B) customer self-service
C) trading
D) publishing/subscription

C

54) Which of the following is not a main factor in determining overall demand for an e-commerce site?
A) static file sizes
B) number of items in inventory
C) security required
D) type of content

A

55) The cost of hardware, software, and telecommunications services needed to build a Web site have ________ over the last decade.
A) increased dramatically
B) increased moderately
C) decreased dramatically
D) decreased slightly

C

56) Which of the following is the final stage suggested for a six-phase plan to develop an e-commerce presence?
A) mobile plan
B) maintenance
C) testing plan
D) Twitter plan

A

57) Which of the following is not an example of one of the four kinds of e-commerce presence?
A) e-mail list
B) customer management system
C) Twitter feed
D) print ad that refers to a Web site

B

58) All of the following are steps one can take to right-size a Web site’s hardware platform and meet demands for service except:
A) scaling hardware vertically.
B) scaling hardware horizontally.
C) replacing static pages with dynamically generated pages.
D) improving processing architecture.

C

59) All of the following are methods of improving the processing architecture of a Web site except:
A) separating static content from dynamic content.
B) optimizing ASP code.
C) optimizing the database schema.
D) adding Web servers.

D

60) Which of the following is the least expensive path to creating a mobile Internet presence?
A) developing a native app
B) resizing an existing Web site for mobile use
C) building a mobile Web app using HTML
D) building a mobile Web app using Java

B

61) All of the following are important factors in Web site optimization except:
A) selecting keywords and page titles.
B) identifying market niches for your services or products.
C) buying search engine ads.
D) adhering to accessibility guidelines.

D

64) The primary way a Web site is able to personalize the content presented to a visitor is through the use of:
A) privacy policies.
B) cookies.
C) accessibility rules.
D) site management tools.

B

65) Which of the following is an example of dynamic content?
A) product photographs
B) product descriptions
C) home page graphic
D) blog posts

D