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Research and development |
Products are invented and revised by which department? Marketing Production Research and Development Finance |
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capstone courier |
What is the industry newsletter called? Capstone Courier Capstone Quarterly Capstone Messenger |
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wage increases |
Which of these investments is not a function of the Production department? Increasing Automation Wage Increases Creating new production lines |
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a b and c |
What are your company’s options for raising money? Borrowing Long-term debt Borrowing Short-term debt Issuing Stock A and C only A, B and C |
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marketing |
Prices are established by the: Finance Department Marketing Department Production Department R&D Department |
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true |
The Proformas are dynamic financial statements that recalculate based on your decisions. True False |
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performance, low end, high end, size, traditional |
5 different markets |
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match product to market, rank best product |
two step purchase decision |
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traditional |
age – price – position – quality |
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low end |
price – age – position – quality |
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high end |
position – age – quality – price |
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performance |
quality – position – price – age |
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size |
position – age – quality – price |
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marketing, finance, product, research and development |
4 functional areas |
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R and D cycle time factors |
– automation level of production line – number of projects underway – distance moved |
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New product development |
– takes at least one year – max is 2x listed capacity – additional capacity takes at least one year -create 25% awareness at no cost require capacity and automation |
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over forecasting, failed to raise funds needed for expenditures |
Emergency loan factors |
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overall cost leader, differentiation |
competition strategies |
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customer survey score |
calculated 12x/year -age and positioning taken into account -100 – ideal spot, bottom priced, ideal age, MTBF top |
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awareness |
1/3 forget from year to year -built over time by products promotion budget -fund advertising and public relations campaign |
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accessibility |
built over time by products sales budget -fund salespeople and distribution systems to service customers |
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raising automation risks |
1) expensive – $4 per unit 2) as you raise, increasingly difficult for R and D to reposition products short distances |
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current debt, stock issues, profits, long term debt |
4 different ways to acquire capital |
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acquire capital, dividend policy, AP/AR policy, debt to equity structure, performance measures |
5 decisions that come with financing |
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statement of cash flows, balance sheet, Income statement |
3 financial statements |
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poor investing and financing decisions, negative cash flows result in emergency loan |
reasons for having bad cash flows |
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