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Google Analytics can collect behavioral data from which systems? |
e-commerce platforms, mobile applications, online point-of-sale systems |
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to track website behavior within Google Analytics, which steps will you need to complete? |
create an analytics account, add the analytics tracking code to each page of your site |
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the Analytics tracking code can collect which of the following? |
how many users visited a page, language the browser is set to, type of browser, device and operating system |
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when will Google Analytics end a default session? |
when a user is inactive on your site for 30 minutes or more or closes a browser window |
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once Google Analytics processes the data it collects, it’s stored in a database where it can’t be changed |
true |
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which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom? |
account>property>view |
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a user with "edit" permissions at the account level will automatically have "edit" permissions at the property and view levels |
true |
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to find your analytics tracking code, which sequence of steps should you follow? |
admin tab> tracking info> tracking code |
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to use analytics to track user behavior on your website, what must you add to each page of your site? |
google analytics tracking code |
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where in the HTML of your webpage should you place Analytics tracking code? |
just before the closing </head> tag of your website |
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new views can include website data from before the view was created |
false |
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if you delete a view, account administrators can recover the view using the "trash can" function within how many days? |
35 |
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what are the options for filtering data in google analytics? |
exclude data from a view, include data from a view, modify how data appears in your reports |
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why is it important to keep one unfiltered view when using filters with Google Analytics? |
to ensure you can always access the original data |
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Google Analytics filters data in the order in which the filters are set. |
true |
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filters allow you to reprocess historical data from before the filter was applied |
false |
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what would you use to compare two date ranges in a report? |
date range comparison |
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what does the "users" metric measure? |
users that had at least one session on your website in the given date range |
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in Google Analytics, what is the "bounce rate" |
the percentage of visits when a user landed on your website and exited without any interactions |
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in google analytics, what is a "dimension"? |
an attribute of a data set that can be organized for better analysis |
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in google analytics, what is a "metric" |
the numbers in the data set often paired with dimensions |
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in google analytics, what is a "secondary dimension"? |
an additional dimension you can add to a report for more specific analysis |
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if you wish to see if report data is performing above or below the website average, which google analytics visualization should you choose? |
comparison view |
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how do you increase the amount of data in a sampled google analytics report? |
choose "greater precision" in the sampling pulldown menu |
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by selecting "share template link" you can share your dashboard and your data with another user |
false |
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how many reporting widgets can you save to a dashboard? |
12 |
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