Assessment 4

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b. Medium, Source, and Campaign

1. Which three tags does Google Analytics require for accurate campaign tracking? a. Medium, Source, and Content b. Medium, Source, and Campaign c. Campaign, Content, and Term d. Source, Content, and Term

b. utm_source, c. utm_medium, and d. utm_content

2. Which tags are standard Google Analytics campaign parameters? (Select all that apply) a. utm_adgroup b. utm_source c. utm_medium d. umt_content

c. The URL Builder

3. To quickly generate campaign tags, what tool should be used? a. The Measurement Protocol b. The Segment Builder c. The URL Builder d. The Goal Selector

b. = fallsale and c. campaign = fall_sale

4. Which formats may be used to add a custom campaign parameter to a URL? (select all that apply) a. campaign = fallsale b. = fallsale c. = fall_sale d. = fall sale

a. Making a purchase, b. Signing up for a newsletter, and d. Submitting a contact information form

5. Which are examples of Goals in Google Analytics? (select all that apply) a. Making a purchase b. Signing up for a newsletter c. Completing a successful Google search d. Submitting a contact information form

a. Goal Name, b. Goal Type, and c. Goal Slot ID

6. When creating a Goal in Google Analytics, which are required? (Select all that apply) a. Goal Name b. Goal Type c. Goal Slot ID d. Goal Funnel Visualization

d. All of the above

7. If the Google Merchandise Store sets up a URL goal of "/thankyou" and a Match Type of Begins with", Which of the following pages on will count as goals? a. /thankyou.html b. /thankyou.php c. /thankyou/receipt.php d. All of the above

a. Google Search and Google Display Network

8. Google Ads lets users advertise on which properties? a. Google Search b. Google Display Network c. Campaign Manager d. Google AdSense

b. Adds Google Ads tags to campaign URLs

9. Enabling auto-tagging does what? a. Adds Analytics tags to campaign URLs b. Adds Google Ads tags to campaign URLs c. Adds campaign hyperlinks to website pages d. Adds Analytics tracking code to website pages

c. Big Adjustments

10. What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions? a. Campaigns b. Keywords c. Big Adjustments d. Destination URLs

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