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Introduction Walmart store Inc. is not only the retail giant, but also is the largest grocery chain in the world. Walmart store Inc. was founded in 1962. Samuel Walton and his brother J.L. Walton open their first Walmart Discount City in Rogers, Arkansas (Walmart History, 2010). For Walmart store Inc., their common mission is: “Save…

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1. Introduction Coca Cola was founded by Dr. John Pemberton, a pharmacist from Atlanta, Georgia in May, 1886. (inventors.about) Coca Cola has achieved a strong and substantial growth in the past 120 years. The table below details the rapid growth of Coca Cola from a small glass of soda beverage to the most popular can…

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Introduction The Company we have chosen is Amway. Amway was founded in 1976 by Rich DeVos and Jay Van Andel. Amway is an abbreviation for “American Way”. Amway has more than 3 million people are already on their path to success. People can register become a distributor or business model with Amway. Their vision of…

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Introduction Ansoff matrix is a four-point grid showing the relationship of a company’s products with its market and the various options the company can take as it charts its course. Ansoff analyses are commonly employed by established businesses which have the financial capability to move forward and are looking for the right strategies to take…

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INTRODUCTION   Diversification is a form of growth marketing strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the corporate level. At the business unit level, it is most likely to expand into…

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Part 1- Internal/External Fit Introduction Established in 1886, the Coca Cola Company operates in more than 200 countries & markets more than 500 brands & 3,300 beverage products. The Coca Cola Company explains its operations system this way. “We are a global business that operates on a local scale in every community we do business”…

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Introduction A mission statement assessment is a promise a company gives to its self. It reflects and shows the purpose of a company to an excellent point seeing where it is heading. Before a company sets this goal, they should consider asking themselves whether their mission was to satisfy their customers thus also discovering their…

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Introduction Company G has a well-positioned brand position in the world of development, manufacturing and distribution of the high-quality electronic devices and appliances. It is a stylish company that has a huge product line that comes as a result of the innovative solutions that aim at making the consumer’s life more comfortable and easy. Thus,…

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