Marketing

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Introduction Innovation remains the mantra of success for many global companies in the contemporary business world, and 3M Company is not exceptional. The company’s unique products, active market leadership, as well as an unmatched global network of international resources form distinctive factors that have steered the firm towards success. The 3M Company is a technology…

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Introduction   McDonald’s is an American fast food restaurant and hamburger chain which was founded as a barbecue restaurant and was operated by Richard and McDonald (Wiersema & Beck, 2011). It is one of the world’s largest restaurant chains today. Primarily, it sells the hamburger, chicken products, French fries, cheeseburgers, soft drinks, breakfast items, wraps,…

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Introduction   The past two years have been a turbulent time for the global automobile industry. Worldwide sales have plummeted, resulting in massive layoffs and cost cutting measures. Even established players were not spared as all scrambled to minimize losses. This report examines the problems faced by the automobile industry since the crisis and discusses…

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Introduction This report will carry out research on Burberry Company limited. The report will analyze and interpret the financial of the company and even make recommendations grounded on the monetary status of the company. The essay will also address the company’s market, customers, products, strategies, history, and background. This will form a basis by which…

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Introduction   Beats by Dre is a North American company, founded in 2008 by Dr. Dre and Jimmy Iovine, recently purchased by Apple Inc. for $3 billion in cash and stock deal (Hughes, 2014). The now called Beats Electronics had an annual sales revenue of US$1.5 billion in 2015 (Sisario, 2014), and its primary market…

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Introduction Samsung Electronics is a South Korean multinationalelectronics and it has information technology headquarter in Samsung Town-Seoul. The assembly plants and sales networks are available in many countries around the world, thus Samsung has hired 160,000 employees. In 2009, the company has become world’s biggest electronic devices maker by surpassing the previous leader Hewlett-Packard. Its sales revenue in the areas of Liquid…

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Introduction   JB Hi-Fi business is a New Zealand and Australian retailer that sells home appliances, hardware/electronics, CDs, DVDs, Blu-rays and video games. The corporation is headquartered in Melbourne with a workforce of more than 7,800 employees. Currently, the retailer has approximately 112 stores including Tasmania, Australian Capital Territory, Victoria and New South Wales. It…

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Introduction   FedEx Corporation (FedEx) provides a comprehensive suite of services such as transportation, e-commerce and business services. The company offers printing, copying and binding services as well as video-conferencing services. The company has presence in more than 1,950 locations worldwide including Australia, Canada, China, Japan, Korea, Kuwait, Mexico, the Netherlands, the United Arab Emirates,…

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Introduction Every industry tries to use an unparalleled, efficient, and effective business strategy that will allow them to remain at a progressive position in the competitive market, especially in the global market. With respect to this, the aim of this report is to present a position analysis for the furniture company IKEA. The position analysis…

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Introduction   Marketing can be defined as the company satisfying customer and market needs by creating value through communicating and working with customer. Different company have their different business strategies. Marketing can be classified into many types of, such as consumer orientation, marketing orientation, demand orientation and production orientation. An explanation of the academic meaning…

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