E-COMMERCE BUSINESS

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<p class=”Default” style=”line-height:200%”>Anaaqa Enterprise<b> </b>is a business that is only a few months old as it was launched into the Saudi Arabia market at the start of the year. The business is sole proprietorship, but my parents have a ten percentage stake because of the funding they gave towards its establishment. The term Anaaqa Enterprise loosely translates to elegance because this is what the business is looking to give to its customers. As a business, we are aware of the growing market trends in Saudi Arabia&rsquo;s fashion and in as much as there are strict regulations that both men and women have to follow with their dressing; we aim at ensuring they are not left out of the fashion world.</p>
<p class=”Default” style=”text-indent:.5in;line-height:200%”>The main products that Anaaqa Enterprise sells are clothes and shoes for both men and women. However, out of the two, women are the majority of our target population and market share. The products are mostly suitable for persons between the ages of thirteen to forty. The company has narrowed down its services to include custom fitting, custom ordering, walk-in sales and now we want to introduce online shopping. I do believe that the latter will help my business to grow internationally because as Rigby (2011) explains, online shopping can be done anywhere so long as the shopper has internet connectivity and access to the site.</p>
<p class=”Default” style=”text-indent:.5in;line-height:200%”>The business statement is &ldquo;Staying true in a world that can be consuming.&rdquo; The goal behind this is to remind everyone that even as I evolve towards an international culture, we all have roots that give us our individualism, so embrace them. It is the vision of the business to be internationally accepted amongst some of the top fashion brands in the world. I strongly believe that we have the potential and resources to compete with top fashion houses that are internationally recognized. Lastly, the objective of the business is to not only sell clothes and shoes that have been imported but to have its only clothing line in the next five years. This is the main reason as to why Anaaqa Enterprise was established and we want to fulfill it.</p>
<p class=”Default” style=”text-indent:.5in;line-height:200%”>As mentioned above, the team is soon launching a website to help with our e-commerce business. The processes will be simple for the customer to follow as what they need to do is the following. First-time customers will need to register and get their unique passwords. This will give them a unique identity for payment and security purposes. As an online business, my company values the customer&#39;s privacy thus will not share critical information with third parties. &nbsp;After login, customer shop and add items to the cart and when ready, they will proceed to pay for the calculated amount. Payment will be online and a unique code for verification will be sent to the consumer through email or phone number if given. Consumers will have the option of choosing how to get the selected items. If they are to be delivered, a small fee will be charged to cater for this. Customers can also pick up their goods from the shop once the order is paid for and confirmed.</p>
<p class=”Default” style=”text-indent:.5in;line-height:200%”>Thus, far the strength of the business is that it is centrally located which means easy to find for the target population. Also, our prices are very reasonable for high-end products thus affordable to many. The weaknesses, however, are that the company is promoting more of what it imports than what it produces in-house. We have the opportunity of becoming a fashion brand in Saudi Arabia as well as the rest of the world. This opportunity is backed up with growing market trends, demand for local designs as well as internet growth that is making it easier to conduct global businesses. The one threat that my company has is competition. This is everywhere, and we cannot avoid it. Competition, if not well-addressed, can negatively affect the business. I, therefore, has to look at both the internal and external factors while implementing strategies to build our e-commerce business.</p>
<p class=”Default” style=”text-indent:.5in;line-height:200%”>The e-commerce website will be simple because it has come to our attention that shoppers are looking for a simple to navigate websites. I want to incorporate minimal usage of color because I do not want a colorful website that can be confusing to the customer. Also, there will be a drop-down menu on the far left-hand side where users can choose the categories they want. On the right-hand side will be the login button and the cart button. I intend to have a small section at the bottom of the screen that will cater for fashion blogging and news. Sometimes, consumers want to read and explore more than just want the site has to offer. A good percentage of the web page will be dedicated to the different items on sale as well as their prices. I believe that the simpler the site will be, the more room it will have for future advertisements.</p>

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