Company 4p’s & Mission Statement

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<p style=”margin-bottom:0in;margin-bottom:.0001pt;line-height: 200%”><b>Mission Statement</b></p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;line-height: 200%”>Our Company&rsquo;s mission statement is to aid our clients in the presentation of a professional front to the marketplace which comprises the biggest part of the business. That is why; we present a lot of possibilities which will improve the clients&rsquo; business rate. We offer Internet social media marketing, and the web design.</p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;text-indent: .5in;line-height:200%”>In today&rsquo;s market, the consumers are everywhere; they search for information on every internet platform as Facebook, Twitter, websites, letterheads to determine whether a company is worthy of making business with them. If the firm fails to provide a professional image in any of the mentioned areas, then it fails to obtain the level of business that should be achieved. Our mission is to help the clients with their web search through the services that we suggest.</p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;line-height: 200%”><i>Goals</i></p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;line-height: 200%”>We have the following goals:</p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;text-indent: .5in;line-height:200%”>Marketing: engage prospects, re-engage current clients, drive traffic, and lead generation.</p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;text-indent: .5in;line-height:200%”>Deals/Sales: Help in closing sales by validating and supporting communications systems within the sales department.</p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;text-indent: .5in;line-height:200%”>Support to the clients: improve the services to make our clients happy and satisfied.</p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;text-indent: .5in;line-height:200%”>Website administration: optimize and simplify website management and content updates.</p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;text-indent: .5in;line-height:200%”>Task costs: cost reduction by reforming and automating tasks and workflows.</p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;text-indent: .5in;line-height:200%”>Human Resource management: attract and hire new employees and offer all the sorts of support to the present personnel.</p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;text-indent: .5in;line-height:200%”>Company&rsquo;s executives: expand the company&rsquo;s bottom line and increase profits.</p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;line-height: 200%”><i>Objectives</i></p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;line-height: 200%”>Our objectives are to provide our clients with electronic services within 24 hours, and we will supply the individuals with the estimated arrival time and follow up with a receipt for all purchases made.</p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;line-height: 200%”><b>The 4 P&rsquo;s of E-Commerce Marketing</b></p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;line-height: 200%”>The 4 P&rsquo;s have been applied in marketing for the past 40 years, though long ago they have not been very popular. Today they are applied in a digitalized manner and to the particular client base.</p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;text-indent: .5in;line-height:200%”>Products: individual products, lines, goods, or services include accessories, features, warranty, services, instruction, installation, brand names, and packaging.</p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;text-indent: .5in;line-height:200%”>Place: the way the product or service gets to the client with the help of channels, middlemen, transportation, distribution systems, transportation, shipping, copywriting, and fulfilment.</p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;text-indent: .5in;line-height:200%”>Promotion: communicating with the client, selling in mass, personal selling, conducting sales promotion, sales representatives, media selection, copywriting, advertisements.</p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;text-indent: .5in;line-height:200%”>Price: ensuring that price set serves the client well and maximizes the company&rsquo;s profits. Flexible prices, level pricing, discounts, introductory pricing, geographical terms, allowances.</p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;text-indent: .5in;line-height:200%”>Internet marketing plan which improves the client&rsquo;s base and analyze the market environment. The 4 P&rsquo;s comprise the various section of the plan. You can look at them through the controllable versus uncontrollable factors.</p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;text-indent: .5in;line-height:200%”>Controllable factors: where 4 P&rsquo;s represent elements of the marketing strategies that you are able to control. The 4 P&rsquo;s depend upon such &ldquo;givens&rdquo; as your human resource, creativity, budget etc. But still, you can do a lot to influence them.</p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;text-indent: .5in;line-height:200%”>Uncontrollable: The environment consists of the elements such as the degree of unemployment, consumer confidence, competitors that suddenly appear on the sphere, new technologies threatening to displace yours, changing clients&rsquo; preference and, government regulations which you cannot control at all.</p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;text-indent: .5in;line-height:200%”>When writing the marketing program section of your e-commerce plan, make sure you include a section for the 4 P&rsquo;s that characterize it.&nbsp; The 4 P&rsquo;s are the ingredients of a traditional marketing mix which are directed to the clients or target market. The question is, whether 4 P&rsquo;s are applicable in the current market. Yes, they are but with a few modifications.&nbsp; E-commerce varies that we can&rsquo;t examine each one of them exhaustively, but we can control them suggestively.</p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;line-height: 200%”>P1 &ndash;Product Approach</p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;line-height: 200%”>P2 &ndash; Place Approach</p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;line-height: 200%”>P3 &ndash; Promotion Approach</p>
<p style=”margin-bottom:0in;margin-bottom:.0001pt;line-height: 200%”>P4 &ndash; Price strategy.</p>

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