Advertising

The Future of Advertising Summary

   Send article as PDF    <p align=”center” style=”text-align:center;line-height:200%”><b>Informative Abstract</b></p> <p style=”text-indent:.5in;line-height:200%”>Ad agencies will, in the near future, need to be closer to the user for them to get an insight of what the customer desires in their brands to increase their revenues as well as their sales. Some of the strategies which will benefit …

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Syed Shah Alam

   Send article as PDF    <table border=0 cellspacing=0 cellpadding=0 width=”100%” style=’width:100.0%’> <tr> <td width=”26%” valign=top style=’width:26.0%;padding:5.25pt 5.25pt 5.25pt 5.25pt’> <p align=center style=’text-align:center;line-height:normal’><a href=”http://www.scielo.cl/scielo.php?lng=es”><img border=0 width=60 height=57 id=”Picture 30″ src=”/wp-content/uploads/2019/10/image001.gif” alt=”SciELO – Scientific Electronic Library Online”></a></p> </td> <td width=”74%” valign=top style=’width:74.0%;padding:5.25pt 5.25pt 5.25pt 5.25pt’> <table border=0 cellpadding=0> <tr> <td nowrap style=’padding:.75pt .75pt .75pt .75pt’> <p …

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Attractiveness test in Strategic Management

   Send article as PDF    <p align=”center” style=”text-align:center;line-height:200%”>&nbsp;Diversification in the corporate world refers to the business ventures undertaken by a company to increase its output and consequently increase the shareholder&rsquo;s value. The shareholder value appreciates because a diversified group of enterprises can perform better under the auspices of a single corporate body, rather than …

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Advertising and branding

   Send article as PDF    <p align=”center” style=”text-align:center;line-height:200%”><b>Introduction</b></p> <p style=”text-align:justify;text-indent:.5in;line-height:200%”>Advertising and branding are one of the major techniques that companies use to promote their products to customers. The appearance of the people making the advertisement is so appealing, and the promises they make can convince someone to purchase their products even when they had …

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Advertisement for Shoe Companies

   Send article as PDF    <p style=”line-height:200%”><b>Introduction</b></p> <p style=”text-align:justify;text-indent:.5in;line-height:200%”>Advertisements designed to trigger some thought in the subconscious of human beings. Several instances, advertisers aim at appealing emotionally to the consumers (Petracca and Sorapure 1). Each day, the consumer is confronted by adverts of all types with most of them aim at attracting the attention …

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Ethics and the Media.

   Send article as PDF    <p style=”line-height:200%”>The American Society of Newspaper Editors has set forth a standard of principles to encourage highest professional and ethical performance amongst the journalists. The standard of principles places the responsibility of gathering and distributing news and opinions and informing people so that they can make judgments on the …

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Brand Loyalty

   Send article as PDF    <p align=”center” style=”text-align:center;line-height:200%”>Brand Loyalty</p> <p style=”text-indent:.5in;line-height:200%”>Brand loyalty bases on various factors including high levels of satisfaction, existing connections between the customer and the product and the ethical aspects. These three factors highlight reasons as to why many customers develop a brand loyalty. In my case, I possess levels of …

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An Analysis of Nestlé&rsquo;s advertising across various Media Platforms.

   Send article as PDF    <p align=”center” style=”text-align:center;line-height:200%”>Introduction</p> <p style=”line-height:200%”>Nestle is a Swiss transnational food and beverage company. It stands as the largest food company in the world as per its revenues. The company boasts of a wide range of products. These include baby milk and food, breakfast cereals, ice cream, bottled water, coffee, …

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Affluenza: A Critique of Consumerism Cultures

   Send article as PDF    <p style=”margin-bottom:0in;margin-bottom:.0001pt;line-height: 200%”>Consumption governs our welfare and directs our very biology. We are helpless before the marketing and branding mechanisms that direct our shopping and consumption behaviours as a society. The human face of industrial affluence of massive production and innovation is no longer a united society but isolated …

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Deceptive Advertising

   Send article as PDF    <p align=”center” style=”text-align:center;line-height:200%”>Deceptive advertising is a common feature in the current market as entrepreneurs strive to use illegal means to gain competitive advantage or make profits. In this particular case, Nicholas Scott Congleton deceivingly advertised Pure Green Coffee for weight loss via NPB among other web companies. Congleton was …

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