Any business, whether it is new or it has been operating for many years, it is imperative that the business has a clear and perfect financial strategy that forms the guiding principles in each and every financial decision. Regardless of what people read in business press about Apple and product development, marketing, and innovation, the major business strategy at the company is a financial one (Haslam et al., 2013). The fundamental strategy at Apple is to maximize as much profit as possible from each and every sale it makes (Son, Lee & Kim, 2015). In this sense, seeking to maximize its margins is the company’s financial strategy, an approach that Apple has persistently pursued since the return of Steve Jobs to the company.
Apple’s foundational financial plan serves to inform all the other aspects of the company’s business model. For instance, the company puts product development at the core of the business (Son, Lee & Kim, 2015). To maximize its margins, the company manufactures products that customers can find and buy nowhere else. This strategy entails one-part unique and difficult-to-emulate features, cutting-edge design, as well as several parts marketing (Haslam et al., 2013). Moreover, Apple uses always launching strategy (McCahery & Vermeulen, 2014). The launch strategy entails super-hyping its products for purposes of building the greatest army of first adopters possible.
In conclusion, the major financial strategy employed by Apple is maximizing margins, achieved through maximization of early adoption. This explains why the company is extremely secretive, since it is impossible to maximize early adopters when your items get old before they are launched. As a company committed to financial strategies, Apple does not just seek to sell its products and bank the shekels. Instead, it seeks to have the clients keep buying the products through their services and devices.