Environment

Introduction The vampire squids are like from out of a midnight science fiction film. They have a gelatinous form and two big fins on its body likes their ears. The blue or red eyes are really big compared to their small body. The vampire squid is a glowing creature, the body is covered with luminous…

Introduction The word symbiosis can be broken down into syn, meaning with, and biosis, meaning living. From those meanings, the definition of a symbiotic relationship can be inferred. It is an intimate and sometimes long-term interaction between two different biological species. Symbiotic relationships can be broken down into three categories of relationships. The three categories…

Introduction Marketing environment refers to the external forces and factors that affect the company’s ability to develop and maintain successful transactions and relationships with target customers. Marketing environment classified into two categories i.e. MICRO ENVIRONMENT MACRO ENVIRONMENT MICRO ENVIRONMENT The environment which is close to the company that affects, positively or negatively and it creates…

Introduction These factors are not within the control of management of business but still affects the business up to large extends. These factors are almost uncontrollable. The organization has to fit into this environment to survive in this competitive scenario. These factors of macro environment also affects the factors within the organization i.e. factors of…

Introduction In the competitive business world, companies need proper strategies that will give them a competitive advantage over their rivals. For instance, many companies use the environmental scan as a strategy to keep ahead in business. The objective of this report is to carry out an environmental scan of Coca-Cola Company. An environmental scan is…